Baskaran V — Co-Founder

Baskaran Veluchamy is the Co-Founder & Chief Marketing Officer of Native Special Products Pvt. Ltd., a pioneering company dedicated to bringing authentic, traditional Indian snacks, sweets, and health-based products to modern consumers worldwide. With a passion for preserving cultural heritage through food, Baskaran plays a vital role in blending innovation with tradition to strengthen the brand’s position in both domestic and international markets. As CMO, he oversees brand strategy, digital marketing, customer engagement, and global expansion initiatives, ensuring Native Special continues to resonate with evolving consumer needs while staying rooted in authenticity. His leadership emphasizes sustainable growth, consumer trust, and product excellence, enabling the brand to establish itself as a trusted name in the ethnic and traditional food sector. Baskaran brings a visionary approach to marketing, focusing on storytelling that connects people to their roots, while also leveraging modern e-commerce channels, data-driven insights, and strategic partnerships to drive growth. He believes in creating value-driven customer experiences and fostering innovation that celebrates India’s rich food traditions in a way that appeals to global audiences. Baskaran began his career as a Software Engineer at Hewlett Packard, where he gained 9 years of expertise in SAP, with a specialization in forecasting solutions. His strong analytical background, combined with his technology-driven approach, provides him with a unique perspective on data-driven marketing and strategic decision-making.

Stackforce AI infers this person is a leader in the ethnic and traditional food marketing sector.

Location: Karur, Tamil Nadu, India

Experience: 18 yrs 7 mos