Prakhar Keshari

Co-Founder

Toronto, Ontario, Canada3 yrs 11 mos experience

Key Highlights

  • Expert in B2B SaaS growth strategies.
  • Proven track record in lead generation automation.
  • Fullstack development experience with significant impact.
Stackforce AI infers this person is a SaaS growth strategist and fullstack developer with a focus on lead generation.

Contact

Skills

Core Skills

Business ConsultingGo-to-market StrategyFullstack DevelopmentAutomationFront-end DevelopmentBack-end Development

Other Skills

Email MarketingLead GenerationCopywritingB2B Marketing StrategyOutbound MarketingBack-End Web DevelopmentSoftware DevelopmentJavaScriptReact.jsNode.jsFigmaJavaKotlinGradleGuice

About

I create growth strategies to help B2B SaaS companies and Startups scale their revenue and business with qualified lead generation using the following growth channels: 1. Outbound Demand Generation with automated cold email outreach 2. Inbound Demand Generation with content tailored for your target audience You ask - why do I do it? As a former Fullstack Software Engineer and having worked in the world of SaaS and Startups for more than 7 years, I realized that even though the companies I worked with had built amazing software products and had created high-value services that actually solved problems. They experienced major issues when it came to introducing their offers to their ideal prospects and turning them into paying customers. This is why I set out on a mission with my cofounder Preeti to help SaaS businesses solve Growth and Marketing problems and tackle their lead generation issues. Shoot me DM if you need my help with: 1) Building an automated cold email outreach system for outbound lead generation 2) Creating a content cortex that helps you create engaging written and video content for organic lead generation

Experience

Digital creativs inc.

Co-Founder

Oct 2023Present · 2 yrs 5 mos · Toronto, Ontario, Canada · Remote

Email MarketingBusiness ConsultingLead GenerationCopywritingB2B Marketing StrategyGo-to-Market Strategy+1

Safetywing

Fullstack Software Engineer

Mar 2021Feb 2023 · 1 yr 11 mos · San Francisco, California, United States

  • Worked as a Fullstack Software Engineer and built
  • 1) Nomad Insurance Product features
  • 2) Ambassador Program
  • Notable accomplishments:
  • 1) Took ownership of the Ambassador Program's user dashboard. Built Analytics Data Dashboard including the entire UI, and campaign feature for ambassadors to create individual promotional campaigns for their content on different platforms. Built APIs, and database schemas to store, manage and query ambassador campaign-related data.
  • 2) Built a high-converting landing page for the Ambassador Program. The conversion rates went from 2.57% to > 15% within 3 months of going live with the new landing page.
  • 3) Built features for referral and gift card program for Nomad Insurance product that generated over $100K in ARR
  • 4) Automated email sequence to get happy customers to leave Trustpilot feedback, which helped us generate a high trust score of > 4.5 and above
  • 5) Automated onboarding emails for Ambassadors, new customers, claim emails, etc. to create effective communication with Twilio's SendGrid.
  • Technologies used
  • JavaScript, React.js, Node.js, Figma, Java, Kotlin, Gradle, Guice, Hibernate, SQL Relational Database, Google Cloud Project, CircleCI, Twilio's SendGrid for email automation
AutomationBack-End Web DevelopmentSoftware DevelopmentFront-End DevelopmentJavaScriptReact.js+12

Kapow

Software Engineer

Jul 2019Jun 2020 · 11 mos

  • Worked at Kapow, an event curation and booking platform for Enterprise corporate events when they were a CVENT company.
  • As a Fullstack Software Engineer I worked on Kapow’s ecosystem of micro-services built with JavaScript & React JS on the Frontend and Ruby on Rails on the Backend.

Liquidus marketing

Front-End Software Developer

May 2018May 2019 · 1 yr · Chicago, IL

  • Worked as a Frontend Software Engineer at Liquidus Marketing before it was acquired by Fusion92.
  • Worked on the Client Deliverable Team for E-Commerce clients
  • Co-developed Shopper Platform, a configurable, cross-device iframe platform that hosts weekly ad content browsable as promotion pages and departments, which is still being used by E-Commerce Retailers like Autozone, Michaels, Publix among others with weekly ads/flyers/promotions to share with their customers.
  • Built the frontend using a component-based design with ReactJS, Apollo GraphQL and Styled Components style library.
  • Maintained Shoplocal.com, an E-Commerce multi-retailer platform in an Agile/Production environment. Leveraged my technical knowledge in JavaScript and ReactJS to further develop and maintain the Frontend.
  • Maintained and co-developed the Smart Circular Ad platform, wrote client-side code as per client requests and developed outstanding digital advertising experience.
  • Developed Frontend Software solutions to improve E-Commerce digital advertising experiences.
  • Utilized Frontend technologies such as JavaScript (ES6/ES7), React.js, HTML5, CSS3(Flexbox), Styled Components, SCSS styling libraries

Miller electric mfg. co.

Software Engineer Intern

May 2017Aug 2017 · 3 mos · Appleton, Wisconsin

  • Worked in the Industrial Engineering department.
  • Collaborated on a team of over 15 members, with a mix of different Engineers.
  • Wrote Current-Voltage control loops in IAR Embedded Workbench using C.
  • Performed testing on Miller Continuum Welder.
  • Wrote test procedures for circuit boards for the new MIG Welder in development.
  • Programmed circuit boards using ST-LINK utility, TI Uniflash Standalone Flash Tool.
  • Automated test procedure with batch scripting.

Jackson

Software Developer Intern

Jun 2016Apr 2017 · 10 mos · Houghton, MI

  • Worked in the Systems and Programming department and supported production requirements of the eight different Jackson companies.
  • Participated in different teams and contributed to software development using Java.
  • Maintained SQL databases, performed regression testing for Jackson's web applications, refactored legacy code and fixed bugs.

Michigan technological university

3 roles

Literacy Coach

Sep 2015Apr 2016 · 7 mos · Houghton

  • Acted as a research consultant to undergraduate and graduate students for research papers, literature reviews, presentations and other literary assignments.
  • Coached students and guided them in preparing applications, resumes, business letters and personal statements.
  • Coached English as a second language (ESL) students to work on communication, practice conversational English and discuss U.S. classroom expectations.
  • Coached students in developing helpful techniques to develop strategies, stay on track, note-taking methods, time management tools, etc.
  • Coached students in rehearsing oral presentations and designing visual arguments.
  • Acted and narrated in the promo video for the coaching center.
  • Acted in a short comedy skit for coaching center promotion.

Orientation Team Leader

Promoted

Aug 2015Sep 2015 · 1 mo · Houghton

  • Worked in close cooperation with the Wahtera Center, Housing and Residential Life, fellow OTLs, and various campus departments, faculty, and staff to help provide a comprehensive orientation program for first-year students.
  • Led a diverse group of incoming 1st year students for a week and helped in building community and promoted new student learning.
  • Facilitated programs, meetings, and small group discussions revolving around educational, and social issues.
  • Facilitated connection between students.
  • Addressed concerns and answered questions from first-year students and their families.
  • Learnt and explained academic and co-curricular opportunities and procedures.
  • Positively represented Michigan Tech as a role model for first-year students.

Front Desk Receptionist

Jan 2015May 2015 · 4 mos · Houghton

  • Checked out utilities to residents
  • Sorted mail and created logs
  • Handed out mail and packages to residents
  • Helped out and gave directions to residents in case of emergencies

Education

Michigan Technological University

Bachelor of Engineering (B.E.) — Computer Software Engineering

Jan 2013Jan 2017

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