Simon Bucknell

Founder

Derby, England, United Kingdom35 yrs 5 mos experience
AI Enabled

Key Highlights

  • Over 1,000 IT professionals placed across various disciplines.
  • Founder of multiple brands addressing modern recruitment challenges.
  • Advocate for ageism elimination in STEM through GenX Talent.
Stackforce AI infers this person is a recruitment expert specializing in tech talent acquisition and AI literacy education.

Contact

Skills

Core Skills

Talent AcquisitionIt RecruitmentArtificial Intelligence (ai)Contract RecruitmentBusiness Strategy

Other Skills

TrainingDiversity and InclusionHR ConsultingCareer Development CoachingPersonal BrandingCoachingMarketingRecruitingTeam LeadershipManagementChange ManagementConsultingTeam ManagementPersonality TestingRecruitment Advertising

About

I stumbled into IT recruitment in 1995. Twenty-nine years and 1,000 personal placements later, I finally understand why it clicked. I left school with nothing, but I knew I was smart. While others studied theory, I worked an apprenticeship. I learned by doing, failing, and creating. That curiosity became my edge. At 50, I discovered I was dyslexic and ADHD. Suddenly, my life made sense. I have always seen things differently. I see patterns others overlook. I see stories waiting to be told. I see brands and business ideas sitting right there, unnoticed. That is what drew me to recruitment. I do not just see CVs. I see people and potential. I see what they could become with the right map. In 2003, I built EMBS. It was a business shaped by instinct, empathy, and a belief that tech talent deserves more. Three decades in the trenches has taught me a few things: * I have placed over 1,000 IT professionals across every discipline. * I have helped scale hundreds of tech teams from the ground up. * I have gained deep insider knowledge of how this industry works. Today, the landscape is shifting. Tech companies face skill shortages and AI disruption. Professionals are fighting algorithms that reward noise over substance. To solve this, I built a family of brands for the modern era. EMBS Talent handles recruitment for scaling teams. Peak Intelligence is an AI academy for humans. Alpha Insights provides fractional C-suite leadership. phoeniX Careers offers personal brand coaching. TechWalk UK gets us out of the boardroom and onto the trails. Then there is GenX Talent. This is my mission to smash ageism in STEM. It is a platform I built in 10 days for a few hundred pounds. It is now scaling rapidly worldwide. It proves that when you combine experience with AI, you become unstoppable. My philosophy is simple. Recruitment should be human. Coaching should be real. Success should feel like freedom. I help companies scale and leaders grow. I help people stand out through storytelling and clarity. I do this with a team I trust completely. Great hiring is not about filling seats. It is about building futures by spotting the talent others missed. Fancy a chat? Drop me a message. Maybe I can make a difference for you or your business.

Experience

Stand out get hired

Managing Director | Coach

Jan 2026Present · 2 mos · Derbyshire, England, United Kingdom

  • Building this business. Hiring coaches. Helping thousands of jobseekers become too good to ignore all over the world.
  • SOGH is a wholly owned subsidiary of The EMBS Talent Group and part of our Training Division.

Peak intelligence

Managing Director

Oct 2025Present · 5 mos · Derbyshire, England, United Kingdom · On-site

  • I'm building Peak Intelligence to make AI literacy accessible, practical, and human.
  • Our mission: deliver AI education led by people, not platforms.
  • We run structured, instructor-led training through our Basecamp to Summit programme—helping professionals across tech, engineering, and business integrate AI tools into their daily workflows for real impact.
  • As part of EMBS Talent Group, we're embedding AI literacy training directly into the hiring process, making us one of the first UK recruitment businesses to provide every candidate we place with foundational AI education.
  • This is AI learning done differently:
  • No hype, no jargon, no "quick wins"
  • Clear, guided training for real people in real jobs
  • Designed to help professionals stay ahead in a world powered by AI

Genx talent

Founder / Campaigner

Aug 2025Present · 7 mos · Derbyshire, England, United Kingdom · On-site

  • I founded GenX Talent to take on one of the most damaging problems in modern hiring.
  • Ageism.
  • Too many experienced professionals in tech, engineering, science, and data are being overlooked simply because of their age. GenX Talent exists to stop that.
  • We are building the fastest-growing GenX professional community on the planet. A movement built around jobs, careers, coaching, AI skills, learning, meetups, and real human connection.
  • We’ve launched the UK’s first free to use, self serve job board and talent marketplace for GenX professionals.
  • 👉 genxtalent.co.uk
  • Advertise your roles for free and connect with exceptional, experienced talent. It really is that simple.
  • Through GenX Talent, we connect employers with GenX professionals for permanent, contract, and fractional roles, push salary transparency, support career coaching and personal brand growth, and upskill our community in AI and automation.
  • GenX is not winding down.
  • We’re just getting started.

Techwalk uk

Event Manager | Founder

Apr 2025Present · 11 mos · Derbyshire, England, United Kingdom · Remote

  • Tech Walk UK is where innovation, wellbeing, technology, and leadership meet. We create space for tech and digital leaders to step away from their screens, recharge in nature, and spark fresh ideas through real conversations. Our walks inspire reflection, connection, and growth, building a stronger, healthier tech community, one step at a time.
IT Recruitment

Alpha insights

Co-Founder & Consultant

Dec 2024Present · 1 yr 3 mos · London Area, United Kingdom · On-site

  • I’ve co-founded Alpha Insights alongside the brilliant Justian Blount. Our mission is clear: to empower businesses with top-tier Data, AI, and Engineering strategies through fractional consulting.
  • We’re building a community of innovators and delivering world-class expertise without the eye watering costs of the big management consultancies. By bridging critical skills gaps, we aim to drive transformative impact into high-tech industries such Advanced Manufacturing to Green Energy and Environmental Sciences, Health and Education. Interested in working on a fractional assignment? Drop me a connection!
Contract RecruitmentIT Recruitment

Ema training ltd

Non Executive Board Member

Dec 2022Mar 2024 · 1 yr 3 mos · Derby, England, United Kingdom · Hybrid

  • Consultant and non exec board member, I work with the senior leadership team to help them strengthen and scale the organisation, developing a growth strategy for their IT, Software Engineering and Digital apprenticeship proposition across the East Midlands

Embs

Founder | Talent Solutions Director

May 2003Present · 22 yrs 10 mos · Derby

  • I’m building a connected suite of talent services inside EMBS Group. Each brand plays a specific role, but together they solve one problem. How organisations access the right people for technology and engineering, whether that’s for delivery, innovation, or transformation.
  • Through GenX Talent, we are tackling ageism head on and unlocking an experienced, overlooked talent pool. Through Peak Intelligence, we are driving real AI literacy, not hype, and preparing both clients and candidates for the biggest workforce shift we have ever seen as whole job families change due to AI.
  • My role sits across R&D, go to market, and growth. I focus on what’s next, how we take it to market, and how we scale it with intent. My team are exceptional. They execute, deliver, and turn strategy into real world impact every day.
Talent AcquisitionContract RecruitmentIT RecruitmentArtificial Intelligence (AI)TrainingDiversity and Inclusion+3

Syntax consultancy ltd

2 roles

Recruitment Manager

Promoted

Oct 1999Apr 2003 · 3 yrs 6 mos

  • At Syntax I was responsible for managing the development of new business activities and the delivery of permanent IT professionals in to SME's and Corportate organisations across the East Midlands. This involved team leadership, training and coaching, recruitment, operational management, account direction, new business development, bid and tender preparations, presentations and P&L/budget management etc. I left this position to establish my own recruitment business, EMBS.
Talent AcquisitionBusiness StrategyCoachingMarketingRecruitingTeam Leadership+5

Recruitment Consultant

Jul 1996Mar 1999 · 2 yrs 8 mos

  • Joined Syntax while they were a fledgling company and developed new business across the East Midlands region. Built strong ongoing relationships with some of the regions major employers and placed a mix of permanent and contract IT professionals across infrastructure and software development.
Contract RecruitmentIT Recruitment

Best people

Senior Consultant (East Midlands)

Mar 1999Oct 1999 · 7 mos

  • Responsible for establishing a specific East Midlands regional presence for Best International. Developing new business and exploring the feasibility of setting up a permanent office location in Nottingham. Although I grew the East Midlands patch successfully the East Midlands project was shelved as Best People began their preparation to sell the business, which was subsequently acquired by Spring Group.
Contract RecruitmentIT Recruitment

Rullion

Junior Recruitment Consultant

Jan 1995Jan 1996 · 1 yr

  • Joined Rullion Computer Personnel, now known as Rullion Solution Ltd and assisted Senior IT Recruitment Consultants to deliver major permanent recruitment campaigns. I developed new business across the Manchester region and placed individuals with a range of SME and Corporate organisations.
Contract RecruitmentIT Recruitment

Foulds music

Department Manager

Apr 1990Feb 1995 · 4 yrs 10 mos · Derby

  • Starting on a YTS from school, I began my working life in one of the UK's oldest music shops est 1893 and started selling a wide range of instruments - orchestral as well as guitars and amplification. I then moved in to managing the instrument department, responsible for buying and selling a broad range of instruments and accessories including high end acoustic and electric guitars. Also responsible for events, marketing and selling musical instruments in to schools. As a trumpet player and big fan of Jazz music I also sold a wide range of Jazz instruments (brass, woodwind, percussion etc).
Contract RecruitmentIT Recruitment

Education

Littleover Community School

Jan 1984Jan 1989

st peters derby

Jan 1980Jan 1985

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