Dec 2021 – Jan 2023 · 1 yr 1 mo · Bangalore Urban, Karnataka, India · Remote

• Led Account Based Marketing, including strategy planning and execution to deliver on enterprise marketing goals and objectives.
• Influence the prospects buyer journey from awareness to action through proper selection of marketing stack.
• Collaborated with various stakeholders to design, implement and manage marketing campaigns for India, SEA and US region and measure & optimize the campaign performance according to the requirement of business.
• Assisted with the development of “land” and “Expand” strategy in business through marketing activities.
• Analyzed market, customer and competitive insights, developed and managed relationships with marketing agencies for proper execution of marketing campaigns.
• Developed and implemented marketing frameworks and standard operating procedures to support all GTM and integrated campaigns.
• Provided support for executive reporting and campaign performance analysis for key strategic areas.
• Collaborated with sales leadership for integrated campaigns across multiple channels and drive enterprise pipeline also work in collaboration with strategic alliances for development of collateral and training.
• Managed and monitored dedicated marketing spend, optimized marketing results with clear ROI reporting.
• Demonstrated excellent time management and flexibility to meet changing priorities, adhere to deadlines and support marketing activities.
• Collated data for analysis and researched best practices to enable and implement a transformative operations team.
• Possessed a firm understanding of financials, budgets, and marketing performance analyses.

Oct 2018 – Dec 2021 · 3 yrs 2 mos · New Delhi Area, India

• At macro level handling marketing for Intensity global and associate OEM's ( HPE, HPI, Fortinet, Aruba, Aten, Redhat, Nutanix, Dell etc. ) for North India in both End User and channel partner segment
• Create GTM and implement and/or direct compelling, measurable marketing campaigns for various business segment to generate demand with integrated marketing communication and create business opportunities.
• Lead the conceptualization and execution of marketing initiatives for Intensity Global.
• Responsible for designing and executing marketing activity calendar and marketing strategy for Intensity Global and associated alliances.
• Working with Influencers in the B2B Segment to promote our products and services.
• Develop and implement an annual marketing strategy supporting the business objectives of sales groups and outlining marketing activities to gain awareness and increase sales leads.

Mar 2015 – Sep 2018 · 3 yrs 6 mos · Noida Area, India

• GeoAds Media is a digital marketing company, in this company my role is to handle a team of marketing executives and operational team members
• Led and managed a team of 8 marketing professionals.
• Analyzed data to inform marketing strategy and made data-driven decisions.
• Implemented lead scoring model to improve leads quality and generate 500+ leads.
• Collaborated with cross-functional teams to develop and execute marketing strategies.
• Managed and tracked budget for marketing initiatives.
• Excellent time management and flexibility to meet changing priorities, adhere to deadlines and support the marketing activities.

Nov 2013 – Mar 2015 · 1 yr 4 mos · Mumbai Area, India

• Working as an asst. product manager handling product marketing for OEM’s HP, Dell, IBM, Microsoft, Netapp The key role is to manage and handle product marketing for channel partner, marketing initiatives for OEM with proper utilization of Market Development Fund.
• Establish a single point of contact for all marketing initiatives to streamline communication and coordination.
• Focus on activating and training partners to maximize their potential for sales promotion.
• Implement sales promotion programs to increase revenue.
• Develop an effective alliance management strategy to build strong partnerships.
• Plan and execute successful new product launches.
• Utilize multi-touch campaigns to reach a wider audience.
• Handle OEM’s MDF (market development funds) to push products through distribution channels.
• Create long-term marketing promotion programs spanning multiple quarters to drive sustained growth.

Nov 2011 – Oct 2013 · 1 yr 11 mos · Gurgaon, India

• Working for HP India on the payroll of Denave India Pvt. Ltd. Working as an external arm of marketing.
• A dedicated point of contact for marketing initiatives specific to India Partner Community.
• Prioritize and manage a portfolio of 2500 top-tier partners.
• Utilize historical partner performance data to inform regional marketing activity planning.
• Plan and execute successful product launches.
• Develop sales promotion programs to increase revenue and drive partner quota selling.
• Implement robust partner performance reporting to track progress and success.
• Lead the development and implementation of a partner portal program.
• Create a partner loyalty program to increase retention and engagement.
• Enhance partner engagement and enablement for existing and new product launches, events, and large-scale events.
• Lead generation for the enterprise team and manage agency relationships.
• Lead the MSA (Master Services Agreement) program to establish clear guidelines and expectations with partners.
• Develop and execute partner co-marketing activities to increase brand awareness and drive sales.
• Allocate MDF funds to support partners in their marketing activities.
• Implement a “train-the-trainer” program to empower partners to effectively promote products.
• Launch large-scale product awareness campaigns to generate quality leads.
• Develop content syndication programs to reach a wider audience and drive lead generation programs through various agencies.

Nov 2011 – Oct 2013 · 1 yr 11 mos · Noida Area, India

• working for HP Enterprise

Dec 2009 – Oct 2011 · 1 yr 10 mos · New Delhi Area, India

• Handling all marketing activities for Glozon technology for i-school ERP (product) for channel partners, ISV, price negotiation, one point of contact for all initiatives for India vendors.