Frank Cooper III — CEO

Marketing is more than capturing attention, it’s about helping people move forward in life while driving profitable growth for your company. As the CMO of Visa, my mission is to build the infrastructure of trust for a new era of commerce — one where we don't just facilitate transactions but help people become who they want to be. I don’t come from a traditional marketing background, nor was my career path linear. I moved from Harvard Law to Def Jam and Motown, and now find myself at the intersection of culture and commerce with Visa. The through line of my journey has always been a desire to expand human potential. I use my profile to connect with others, network, and share how we can stop being passive recipients of the future and start becoming active participants in shaping it. Expect insights on: 🏛️ Culture & Commerce: Commerce doesn’t happen in a vacuum. It is driven by culture. How people earn, spend, save, invest, and give their money are all deeply cultural and can be seen as fundamental expressions of who they are. If commerce is the engine that helps creators, athletes, and fans reach their full potential then Visa is the key. Our brand partnerships with major global sporting events is aimed to elevate the fan and athlete experience. 🤖 B2AI & The Agentic Economy: We are shifting away from B2B and B2C into the B2AI era. Your next customer probably won’t be human, but their AI agent shopping on their behalf. I explore how brands can optimize for AI while keeping the human in the loop. True progress happens when we combine the speed and scale of technology with the unique spark of human creativity. 🌱 Personal Growth: Focusing on "mastery over fame" and the power of small steps, I share practical guidance on reframing risk, building resilience, navigating your career, and finding the courage to leave your comfort zone and become who you want to be. Follow me for conversations on the future of marketing, the rise of agentic commerce, and expanding the limits of what’s possible.

Stackforce AI infers this person is a MarTech executive with a focus on brand strategy and cultural commerce.

Location: New York, New York, United States

Experience: 32 yrs 9 mos