Aug 2025 – Present · 7 mos · San Francisco, California, United States

• Owned a defined SMB Growth territory (50–250 employees), managing the full new business sales cycle from outbound prospecting and inbound lead conversion through discovery, solution positioning, negotiation, and close.
• Acted as a trusted advisor to founders and executive stakeholders, diagnosing customer growth challenges and recommending solutions to improve customer acquisition, pipeline performance, and conversion efficiency.
• Built and maintained a multi-million-dollar qualified pipeline through structured outbound prospecting and close collaboration with SDRs, Sales Engineers, and cross-functional GTM partners.
• Drove net-new customer acquisition and expansion, managing complex deal cycles with $50K–$100K ACV while delivering a high-touch, consultative sales experience to SMB and mid-market decision-makers.

Aug 2023 – Aug 2025 · 2 yrs · San Francisco, CA

• Achievements:
• VP Club Sales Winner 2024 with a yearly quota achievement of 170%. (top 1% of global sales)
• FY24: 170%
• FY25: 134%
• About Odoo:
• Odoo is the all-in-one platform that empowers startups and medium-sized businesses to streamline operations. With solutions for CRM, e-commerce, support, billing, accounting, manufacturing, project management, warehouse, and inventory management, Odoo delivers fully integrated, affordable, and user-friendly tools to automate business processes effortlessly.
• Key Contributions
• Consistently outperformed quarterly quotas in 2024, generating $500K+ in total billings.
• Spearheaded full sales cycle management—from lead generation to contract close—ensuring pipeline efficiency and revenue consistency.
• Delivered tailored business solutions across 50+ Odoo applications to SMB clients in diverse industries (retail, manufacturing, real estate, etc.).
• Conducted high-impact product demos and presentations to C-level executives and key decision-makers.
• Identified new business opportunities, contributing to client retention and revenue growth.
• Maintained CRM discipline, managing a portfolio of 300+ active contacts with detailed tracking of engagement and sales activity.

Aug 2021 – Jul 2022 · 11 mos · San Diego, California, United States

• Choco is a B2B SaaS platform that connects restaurants with food vendors and improves the order process to save time, money, and food.
• Launched into a new market and executed market-entry strategies in record time, being the n.1 sales performer in the US achieving monthly quota by an average of 170%
• Owned every stage of the sales cycle process from prospecting to closing SaaS contracts with 150 clients.
• Engaged with advanced C-level executives and business owners coming from multicultural backgrounds.
• Implemented a hybrid selling approach improving qualifications to reduce sale cycle times by 40%
• Evaluated remotely the client’s feasibility by conducting remote demonstrations of the Choco platform and its integrations software

Jan 2021 – Jul 2021 · 6 mos · Madrid, Community of Madrid, Spain

• ThePowerMBA is an online digital business school that wants to mission to democratize business education
• Part of the international expansion, entering 11 key countries and capturing +20,000 new students globally
• Developed nurturing by adapting landing pages, copywriting, and emails by geographical location and persona
• Optimized lead journey from capture to conversion by doing email A/B testing and email automatization
• Analyzed leads data and ratios (CAC, CLV, CPL) after running marketing campaigns using Salesforce

Jul 2020 – Jan 2021 · 6 mos · Alicante, Valencian Community, Spain

• Involved in a new European plan focused on small and medium enterprises in Intellectual Property protection
• Coordinated and organized 20 webinars for big corporations and startups called the IPforYou campaign
• Created 10 initiatives to strengthen EU partnerships with Startups, including testing new products and lead generation
• Supported business partnerships with Amazon, Alibaba, and Etsy to create synergies in IP education and practice
• Led and organized a webinar with IE students to encourage students and promote the Pan European Seal Graduate Program

Jun 2020 – Aug 2021 · 1 yr 2 mos · On-site

• Podcast Description:
• Welcome to Career Coaching, the podcast where host Irene Madrid sits down with top professionals to give students and young professionals the tools they need to succeed in today’s fast-changing job market. From launching your first role to navigating a career pivot, each episode delivers actionable advice, real-world strategies, and inspiring stories to help you make confident career decisions and achieve your goals.
• About the Host:
• Irene Madrid is a sales professional thriving in San Francisco’s technology and startup scene. Originally from Spain, she’s passionate about empowering students and young professionals to land their dream jobs, grow in their careers, and thrive in any professional environment.

May 2018 – Jul 2018 · 2 mos · Alicante, Valencian Community, Spain · On-site