Apr 2017 – Present · 9 yrs · Portland, Oregon Metropolitan Area

• Creating iconic and innovative products and brand experiences for companies that want to disrupt their categories and impact culture. Skilled in brand positioning, innovation strategy, product road-mapping, industrial design, packaging OOBE, retail experience, interior architecture, and marketing strategy. Design experience in consumer electronics, IOT, smart devices, robotics, footwear, sportswear, technical apparel, transportation, and automotive industries. Excel in combining the creation of vision with the ability to actualize it. Clients include:
• Hasbro
• Cole Haan
• Titleist/FootJoy
• Salesforce
• Kirei USA
• Defender Operations
• Biltwell
• Pampered Chef
• CCM Hockey
• Georgia Pacific
• VF Corporation
• Victrola

Apr 2012 – Apr 2017 · 5 yrs · San Diego County, California, United States

• Leading designer of consumer branded audio under the Polk Audio, Definitive Technology, and BOOM names. Responsible for leading Global Design Center. Establish design direction and vision across all brands and guide direction through implementation in all forms including; brand positioning, branding, product design, product portfolio roadmaping and definition, web presence, packaging design, web and mobile apps. Contributions included:
• creating master brand and defining company values and mission
• rebranding Polk, Definitive and BOOM brands including creation unique and defensible design language systems and brand positioning playbooks
• creative direction for product design, packaging design, all advertising, web, mobile apps, retail experience, company HQ interior architecture, trade show exhibits and all marketing content
• built, mentored and lead multi-disciplinary in-house team that included industrial design, UX, graphic design, photography, copy writing, and video and motion graphics.
• developed and co-lead quarterly product portfolio approval committee process
• co-chaired innovation roadmap
• collaborated with BCG and McKinsey on brand and product strategy projects
• created lighthouse advanced R&D concepts for Polk, Definitive, Denon, and Marantz brands
• brought and average of 25 new products to market each year for 5 years

Jun 2010 – Apr 2012 · 1 yr 10 mos · San Francisco Bay Area

• Led key convergent programs for a diverse array of Fortune 500 clients including Honda, Google, P&G, Harmon Kardon, Motorola, Brooks, and Intel. Developed and articulated project vision. Built and mentored teams. Management of multi-disciplinary teams including industrial design, digital design, design research, mechanical engineering, brand and technology. Collaboration with other frog global studios. Highly client facing, frequent global travel. Focused on physical product design that happens at the intersection of want and need to create objects of desire, manifest brand, and impact culture.

Feb 2007 – Jun 2010 · 3 yrs 4 mos

• Directed a multidisciplinary team responsible for six product collections. In this role I defined the category design ethos, guided conceptual development, mentored design team through stages of product development, designed key signature products in collaboration with professional athletes and advanced design teams, and implemented product vision into production. I also collaborated with all elements of Converse product and brand groups to fully realize the brand as a cohesive statement at retail. Participated in on camera and print PR for brand. Frequent global travel.

Mar 2003 – Feb 2007 · 3 yrs 11 mos

• Designed industry leading product for high profile brands. Responsible for establishing product goals, collaborating with professional athletes, setting design direction for sub collections and consumer categories and implementing brand principals through all phases of design. Collaborated with Jordan Accessories on a line of premium men's bags, and Nike Timing and Vision groups on various projects. Collaborated with Brand Design group on brand communications. Assisted design director with seasonal brand direction. Participated in on camera and print PR for brand. Frequent global travel for consumer research throughout Europe, North America, and Asia. Frequent trips to Asian manufacturing centers.

Jan 2002 – Jan 2021 · 19 yrs

• Blogger, featured author, discussion forum admin, event production... advocate and evangelist for design at large.

Dec 1998 – Feb 2003 · 4 yrs 2 mos

• Designed product for a wide array of clients including Bose, Burton Snowboards, Nike Explorer Group, VTech, Remington, Schick, Hasbro, Leapfrog, Chantal Cookware, Villaware, Timex, Pitney Bowes, Samsonite, Kodak among others. Also headed up Intern program and university sponsered projects. Was vice chair and later chair of the local IDSA chapter at this time.