Dec 2023 – Nov 2025 · 1 yr 11 mos · Ahmedabad, Gujarat, India · On-site

Apr 2023 – Dec 2024 · 1 yr 8 mos · Ahmedabad, Gujarat, India · On-site

• Leading the transformation of Brand Kunvarji.

Mar 2022 – Jun 2023 · 1 yr 3 mos · Ahmedabad, Gujarat, India

• Marketing: Developing the marketing strategy, plan and communication concept followed by the marketing and advertising content
• Advertising: Writing creative advertising campaigns across formats (print, radio, tvc, digital, etc.)
• Branding: Conceptualizing and defining branding strategy and communication for clients
• Digital Marketing: Conceptualizing and executing the digital marketing strategy driven by the content
• Brand Communication: Advising innovative brand activation ideas, connecting with customer at key touchpoints, topical communication aligning with brand strategy.

Jun 2018 – Jun 2023 · 5 yrs · Ahmedabad, Gujarat, India

• Branding: Conceptualizing and defining branding strategy and communication for clients
• Advertising: Writing creative advertising campaigns across formats (print, radio, tvc, digital, etc.)
• Marketing: Developing the marketing strategy, plan and communication concept followed by the marketing and advertising content
• Digital Marketing: Conceptualizing and executing the digital marketing strategy driven by the content

Aug 2017 – May 2018 · 9 mos · Ahmedababd

• Branding: Conceptualizing and defining branding strategies for clients along with advising the design team on branding initiatives like logo design, naming the brand, captioning and packaging
• Advertising: Writing creative advertising campaigns for clients in print (for newspapers, magazines, billboards, etc.) and TVC format
• Marketing Collaterals: Developing the concept and content for marketing collaterals such as brochures, catalogues, digital and print invites for events
• Digital Marketing: Conceptualizing and providing content for digital marketing for promotion through social media, email and sms

Dec 2016 – Jul 2017 · 7 mos · Ahmedabad

• Heading a team of wildly creative copywriters
• Designing Branding Solutions and ensuring their successful execution
• Conceptualizing creative advertising and professional marketing campaigns in print, online and TVC format
• Campaign creation and content generation for digital marketing of product and individual brands
• Independent Writing
• A Published poet of a book called 'Kindle the Spirit'​ in its second edition. The book won 'The Best English Poetry Book'​ Award at Lit-o-fest Mumbai, 2015.
• Avid blogger @ http://kamfucious.blogspot.com
• Articles and Short Stories published on various websites and print media including ‘Chicken Soup for the Indian Soul’, Muse India, eFiction India, On Cloud Zen, NDTV, Entertainment Unlimited
• Theater enthusiast - Playwright, Director and Actor

Jan 2015 – Dec 2016 · 1 yr 11 mos · Ahmedabad

• Branding: Conceptualizing and defining branding strategies for clients along with advising the design team on branding initiatives like logo design, naming the brand, captioning and packaging
• Advertising: Writing creative advertising campaigns for clients in print (for newspapers, magazines, billboards, etc.) and TVC format
• Marketing Collaterals: Developing the concept and content for marketing collaterals such as brochures, catalogues, digital and print invites for events
• Digital Marketing: Conceptualizing and providing content for digital marketing for promotion through social media, email and sms
• Managing and executing the regular marketing activities as agreed in the marketing strategy
• Managing the communication process at Litmus

Nov 2009 – Apr 2014 · 4 yrs 5 mos · Dubai

• Project Management for a UAE Federal Government Entity
• IT Strategy for a government entity focussed on developing and supporting SMEs
• Quality Assurance(QA) & Go-live Readiness Review for a retailer representing some of the world's most renowned brands in Fashion, Jewellery, Perfume & Cosmetics
• Performing Store launch readiness assessment for one of the biggest luxury stores in Dubai and Oracle 360 POS go-live readiness for a leading furniture store
• Project Risk Management & QA for a UAE Federal Ministry and a Government based Research organization - advising the client on the controls gap in the automation process through the applications
• Commercial Benchmarking of Contracts for a master developer of tourism destination in Abu Dhabi, UAE
• Business Process Controls Review for a leading Car Company of the world

Dec 2008 – Nov 2009 · 11 mos

• Managing Oracle Retail Support for Retailcorp, a subsidiary of Nakheel Retail Group, Dubai
• Managing, planning resources, task allocation, time and priority management, raising and managing change requests
• Adhering to Service Level Agreements of the Support contract
• Representing Zensar at operations meeting, apprising Retailcorp Management of open issues and their resolutions, statuses, risks and their mitigation plans
• Presenting Quantitative and comparative analysis of issues to Top Management. These meetings enforce a relentless focus on resolving/reducing critical issues
• Analyzing frequently occurring issues, doing a root cause analysis on them and evolving a preventive process
• Managing Knowledge Transfer for transitioning members and redundancy building
• Additional role includes functional lead for Retail Sales Audit(ReSA) and Stores Inventory Management(SIM)

Sep 2007 – Dec 2008 · 1 yr 3 mos

Jan 2007 – Jan 2007 · 0 mo

Aug 2005 – May 2006 · 9 mos

• ERP Consultant for Mercator – the IT Subsidiary of Emirates Airlines
• Implemented a ‘Bank Account Change’ module of Oracle HRMS which saved about 1000 manual transactions per month thus freeing up resources and increasing productivity.
• Laid down the future roadmap for HRMS upgrade and did a skill-gap analysis.
• This roadmap would help Emirates link their appraisal system to competencies and automate succession planning & suitability matching and help top management identify the best internal resources for a position

Jan 2001 – Jan 2005 · 4 yrs

• Development and QE of the Oracle E-business suite release 11.5.10 deemed “The most stable Oracle Applications release ever”.
• Solved a critical Oracle HRMS implementation issue and prevented an important client from switching over.
• Managed the Product Quality Enhancement of Human Resource Management System(HRMS)
• Received appreciation emails from customers for excellent work done on challenging assignments

Aug 2000 – Sep 2001 · 1 yr 1 mo

• Designing, implementing and supporting enhancement projects for client CISCO
• Received a cash award for ‘Excellent Performance’ from client Cisco
• Gave a presentation to our Line of Business (LOB) which was rated ‘The Best’ presentation in the LOB
• Cleared Sun Certified Java Programmer (86%) exam during my stint with Zensar