Vijay Kumar

Operations Associate

Pune, Maharashtra, India9 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Generated $5 million in revenue through innovative campaigns.
Recognized by CEO for outstanding contributions at Barclays.
Expert in managing data-driven marketing campaigns.

Stackforce AI infers this person is a Fintech Data Specialist with expertise in SAS and campaign management.

Contact

Skills

Core Skills

SasCampaign ManagementData EngineeringCloud Computing

Other Skills

ORACLE SQLIBM Tivoli Workload Scheduler (TWS)TableauSAS BasePySparkAzure DatabricksSAS (Programming Language)Microsoft FabricAthenaAmazon AthenaSAS Certified Base ProgrammerSAS ADVANCEDSAS SQLAzure DevOpsSAS BASE

About

Dynamic and results-oriented SAS Developer having almost 10 years of experience in the banking and credit card domain. Recognized for designing and implementing data-driven campaigns that have generated multimillion-dollar revenues, including $5 million through innovative strategies for Balance Transfer campaigns at Barclays. Proficient in SAS, SQL, Snowflake, Azure Databricks, and EDW, with extensive expertise in managing and optimizing Balance Transfer and Spend campaigns to drive customer engagement and revenue growth. Known for excelling in data analysis, campaign management, and stakeholder collaboration to deliver business-critical solutions. Achievements CEO Appreciation (Barclays): Received direct recognition from the CEO for outstanding contributions to the success of the Balance Transfer and Spend campaigns, enhancing overall customer engagement and revenue growth. Migrated entire oracle EXA- DATA load into hive using technique like partitioning bucketing for Telenor Myanmar. Migrated Citi Banks entire AIM workload into pyspark and saved millions on SAS licenses and teradata.

Experience

Barclays

2 roles

Senior Data Operations Analyst

May 2025 – Present · 10 mos · Hybrid

Senior Data Operations Analyst. Building complex customer intervention journey for Regulatory campaigns persistent debt 18th and 36th month.
as per UK FCA.
Handling Complex customer journey like Proactive Credit line Increase and Credit line decrease.

SAS Marketing Campaigns Developer

Nov 2022 – Apr 2025 · 2 yrs 5 mos · Hybrid

SAS Developer Analyst
Barclays
Nov 2022 – Present (2 years 6 Month)
Specialized in Balance Transfer and Spend campaigns, driving customer engagement and revenue generation.
Collaborated with business stakeholders to gather campaign requirements.
Designed campaign frameworks and obtained necessary approvals.
Developed logic for customer targeting and exclusions to ensure compliance with risk guidelines.
Created multi-channel campaign outputs, including Email, Direct Mail, and Digital assets.
Monitored campaign responses and identified opt-in populations.
Processed monetary incentives for eligible customers.
Tracked campaign performance using Tableau, providing actionable insights.

ORACLE SQLIBM Tivoli Workload Scheduler (TWS)SASCampaign Management

Optum

Senior Data Engineer

Jul 2022 – Oct 2022 · 3 mos

Role: SAS developer.
Roles and Responsibility:
1.) Developed Claim extract which requires data pull from sources like ORACLE, EDW and Snowflake.
2.) Automated and monitoring of daily/weekly/monthly claim extract to 150 providers across USA.

Ibm

Strategy Consultant

Feb 2021 – Jul 2022 · 1 yr 5 mos

Role: SAS Developer
Client: Barclays
Roles and Responsibility:
1.) Gathering requirement for campaign with business and stakeholders for any new campaign.
2.) Creating design for the campaign and getting approvals for campaign.
3.) Identifying the correct logic for targeting population for campaign and writing codes for those. Also creating logic for exclusion in the campaign so that default, risk customer or EMOB are removed from campaign.
4.) Creating different channel files like Email, Direct Mail, Digital in order to target the customer.
5.) Tracking the response of campaign and finding the opt-in population.
6.) Fulfilling the customer if campaign involves some kind of monetary incentive as part of campaign.

ORACLE SQLSAS BaseSASCampaign Management

Infosys

Senior System Engineer

Sep 2020 – Feb 2021 · 5 mos

Role: Pyspark Developer
Client: Microsoft
Roles and Responsibility:
1.) Monitoring Pipeline and fixing any issue in in Azure data factory.
2.) Fixing Bugs reported in notebook logic by doing backtracking of codes.

PySparkAzure DatabricksData EngineeringCloud Computing

Wipro

Associate Consultant

Jul 2016 – Sep 2020 · 4 yrs 2 mos

2016- 2019:
Role: PL/SQL and Hadoop Developer
Client: Telenor Myanmar
Roles and Responsibility:
1.) Monitoring Daily CDR coming from upstream and fixe the missing CDR and load them into staging layer.
2.) Created Email Alerts of CDR reconciliation between CDR received and CDR loaded.
3.) Responsible for the development of new reports and doing Monthly reporting.
2019-2020:
Role: SAS Developer
Client: Citi Bank
Roles and Responsibility:
1.) Maintaining and delivering the Daily / Monthly BAU within SLA time.
2.) Automated redundant Reports using TWS (Tivoli Work scheduler).
3.) Developed Daily Application Cube and Monthly Acquisition cube in SAS and Automated the delivery to the tableau server for reporting.