Vix Jagger — CEO
I build ideas that blend creativity, culture and technology to help brands stand out & connect with real humans in the age of AI. I’m not a technologist by trade; my background’s in creativity, strategy, social and brand. What I do is bring creative distinction and cultural relevance to AI. Helping brands stand out and connect in a sea of generative content that’s starting to feel very samey. Right now, I lead creative innovation at Droga5 London /Accenture Song, shaping how we use AI not just to make things faster, but to make new things possible. I also run innovation sprints that uncover fresh creative opportunities and solve consumer problems that were impossible before today. Before pivoting to AI, I spent 15+ years leading global brand transformations and viral campaigns for Unilever, MINI, the UN Global Goals and more, building the kind of brand fame and distinction that now shapes how I approach the next wave of creative work. My last obsession was TikTok. If I wasn’t an AI geek, I’d be a social one. I love making things. I love public speaking and presenting. I hate small talk before meetings. I love thought leadership. But I hate that it’s called thought leadership. I really hate pitch theatre. I love writing chihuahua music videos for my mum. I love learning new things. I love hybrid thinking. I have a healthy Love/ Hate relationship with AI
Stackforce AI infers this person is a creative leader in advertising and brand strategy with a focus on AI integration.
Location: London, England, United Kingdom
Experience: 17 yrs 6 mos
Skills
- Creative Innovation
- Ai Integration
- Creative Direction
- Brand Strategy
- Brand Development
- Creative Strategy
- Advertising
- Creative Development
Career Highlights
- 15+ years of brand transformation experience.
- Expert in blending creativity with AI.
- Leader in innovative advertising strategies.
Work Experience
Droga5 London
Head of Creative Innovation & AI (8 mos)
Accenture Song
Executive Creative Director (5 yrs)
Anomaly
Creative Director (4 yrs 8 mos)
BBH London
Senior Creative (4 yrs 11 mos)
DDB UK
Creative (3 yrs 5 mos)
Education
Pg Dip at Falmouth University
2:1 Bachelor of Arts (B.A.) at University of Lincoln