Apr 2024 – May 2024 · 1 mo · Remote

• I was a student and part of Cohort 12 during the 5-week Write of Passage program.

Jan 2024 – Apr 2025 · 1 yr 3 mos

• Hey there! 👋
• 90%+ of SaaS companies struggle to convert trial/freemium users into paying customers.
• Well, it's not your product—it's your onboarding experience.
• As a founder, I know you've built an amazing product, but you're frustrated to find:
• ↳ Users sign up but rarely come back to use your product
• ↳ Trial users don't upgrade to premium plans
• ↳ Feature adoption rates remain disappointingly low
• ↳ Your churn rate keeps climbing despite product improvements
• ↳ New users have no idea how to navigate through the complexity of your features
• The result?
• You're trapped in a cycle of acquiring new users without seeing meaningful conversion or revenue growth.
• This leaves you:
• 😠 Frustrated by low trial-to-paid conversion rates despite having a solid product
• 🤯 Overwhelmed by the complexity of user activation and engagement
• 😰 Anxious about sustainable growth with high user churn
• But what if you could transform your user onboarding into a conversion engine?
• Imagine having:
• → An onboarding sequence that drives 30-50% higher conversion rates
• → Engagement emails that boost user retention by 10-30%
• → Automated behavioral triggers that bring users back and drive feature adoption
• As a former Product Manager specializing in user onboarding (with 5 years of experience in gaming and fintech), I've developed a psychology-backed system to help you achieve exactly that.
• I can help you:
• ✅ Create data-driven onboarding sequences that actually convert
• ✅ Design behavioral-triggered emails that boost user engagement
• ✅ Build automated nurture flows that transform confused users into power users
• Ready to stop losing trials and start scaling your SaaS?
• DM me to learn how we can turn your onboarding experience and skyrocket your conversion rates.
• Don't let another cohort of users slip away. Your future customers are waiting!
• Email: wyndo@creatorbullets.com
• Twitter: @wyndomb
• Substack: https://onboardme.substack.com/

Aug 2023 – Jan 2024 · 5 mos

• Exploring what life has to offer:
• → Went for Half-marathon Race
• → 6 Days Mountain Hiking in Japan
• → 3 Days Mountain Hiking for Rinjani
• → Traveled to Europe and SEA.
• → 10-day Vipassana Meditation

May 2022 – Jul 2023 · 1 yr 2 mos · Indonesia · Hybrid

• Led product strategy for crypto trading platform serving 6M+ users, collaborating with engineering, operations, data, finance, and marketing teams.
• Key Achievements:
• → Revamped crypto asset detail pages with comprehensive trading metrics and market data, empowering users with improved decision-making capabilities that drove 5-10% increase in purchase conversions
• → Contributed in trading competition focused on net positive trading performance and listing new crypto assets that drove 20% GTV growth while maintaining strong user retention
• → Implemented agile coin listing process reducing time-to-market to one week, while developing proactive communication framework for potential delistings and incidents to minimize user impact
• → Created dedicated volatile asset monitoring system with specialized pages to ensure transparent communication during market events and delistings
• → Leveraged Clevertap analytics and backend data to optimize user experience and identify trading patterns for product improvements
• → Led comprehensive market and user research to expand send/receive functionality across multiple networks, identifying revenue growth opportunities through increased feature adoption, while exploring strategic product expansion into GameFi and Web3 wallet ecosystems

Sep 2021 – Apr 2022 · 7 mos · Singapore · Remote

• Led product initiatives focused on gamification and customer engagement strategies, working with cross-functional teams with only less than 5 members.
• Key Achievements:
• → Launched spin-wheel gamification for coffee ordering app reaching tens of thousands of users, driving 20% increase in app engagement and 10% growth in repeat purchases through seamless QR code integration and post-purchase engagement
• → Conceptualized and implemented mall-wide gaming tournament system across 8 locations with 8 different arcade games and tournaments, attracting thousands of participants through exploration-based gameplay and competitive reward mechanics

Jul 2019 – Sep 2021 · 2 yrs 2 mos · Jakarta, Indonesia · Remote

• Drove product strategy for user acquisition, retention, and monetization initiatives, collaborating with 20+ cross-functional team members across Indonesia and India with 20M+ users and $30M+ Annual GMV.
• Key Achievements:
• → Scaled revenue 10X+ through data-driven monetization strategies and payment ecosystem optimization
• → Achieved 40% increase in user activation by identifying and addressing new user pain points through guided gameplay mechanics and progressive mission system
• → Increased D7 retention by 30% through behavioral analysis showing correlation between early plays, wins and long-term engagement
• → Developed targeted reactivation strategy using in-app notifications and high-reward tournaments, successfully re-engaging dormant users
• → Improved download conversion by 10% through strategic UI/UX improvements on landing page
• → Leveraged Clevertap analytics and backend data to optimize user journey and identify monetization opportunities
• → Expanded payment options resulting in 20% new revenue stream from alternative payment methods
• → Implemented data-driven A/B testing framework optimizing for retention, conversion, and profitability
• → Boosted deposit conversion rates by 30% by aligning reward systems with user winning patterns

Jan 2018 – Jan 2018 · 0 mo · Greater Jakarta Area, Indonesia

• Joined Stream Intelligence as Digital Strategy Manager. Worked as consultant for Matahari Department Store, helped them to grow the online business and integrated their O2O project. My work included:
• 1. Marketing budget planning
• 2. Campaign creation to acquire new customers and increase sales on existing customers (upselling & cross-selling)
• 3. Performing A/B test on communication side for email/sms marketing
• 4. Project management
• 5. Oversee and manage marketing channel performance

Nov 2017 – Jul 2019 · 1 yr 8 mos · Greater Jakarta Area, Indonesia

• Building Pomona by wearing many hats:
• 1. Growing Pomona into more than 2+ millions of offline retail products and 700k+ receipts recorded on monthly basis
• 2. Strategize and execute growth initiatives to grow our consumer base
• 3. Analyzing and understanding how our consumers use the product
• 4. Be empathic to feel what the users feel and be proactive to always find ways to solve their pain
• 5. Improve user onboarding experience and retention
• 6. Automate CRM platform to give targeted messaging to the right users at the right time in order to increase retention
• 7. Managing and optimizing all marketing channels to increase consumers acquisition at the lowest cost
• 8. Always searching and testing new marketing channel that can be benefit in terms of unit economics (CAC and LTV)
• 9. Growing consumers base by partnering with relevant partners to reach very highly segmented and targeted audience

May 2016 – Nov 2017 · 1 yr 6 mos · Jabodetabek , Indonesia

• Managing, analyzing and optimizing all paid marketing channel (Google Adwords, Facebook Ads, Instagram Ads & Other Programmatic Ads) for each client to help them achieve the KPI and grow month on month by measuring main metrics on e-commerce, such as User Behaviour Analysis, Product Performance Analysis, CTR, BR, Order, CR, CPO, CAC, Av Basket Size, Revenue, CIR, ROAS, ROI and CLV/LTV.
• Creating marketing projection plan for clients in order to help them to see their business growth at given timeline by benchmarking at related source of data.
• Analyzing apps performance by using Appsflyer, Mixpanel, Facebook App Analytics and Google Firebase Analytics in order to know which marketing channels that give significant growth for the businesses and to get to know how the users behave on each devices by tracking every in-app event on the apps so we can execute the next plan based on data. Main metrics to track include are ARPU, Number of Install, CPI, DAU, MAU, Sales & Registration, Retention and doing Cohort Analysis.
• Conduct training for every new hires that come in to give them lessons on how do we manage our client performance and create a really comprehensive report to client to give them a better understanding on how their business is doing and growing on weekly, monthly and yearly basis.
• All marketing activity and decisions are very data driven. On daily basis, i push campaign and products based on relevant data, conducting experiments to increase sales and conversion rate. Managed to increase ROI of clients to 1000% and also lowering CAC 30% on monthly basis.
• Client:
• MatahariMall
• Lolalola
• TheGoodsDept
• Kiehls
• Blibli
• Metrox Online
• Modifikasi.com
• L'Occitane
• Helpster
• Uniqlo
• Adira Finance (Momobil.id)
• Eiger
• Uangku
• Transmarco (9to9online.co.id)
• Zoya Cosmetics
• Unilever (Lakme)
• Masari Group (masarishop.com)

Feb 2016 – Oct 2016 · 8 mos · Jabodetabek , Indonesia

• Dedicated team to handle MatahariMall.com with their large scale of budget, keywords, and thousands of campaign. Analyzing and optimizing their Search Ads (SEM) and Programmatic Display Ads on daily basis, also doing deeper analysis on e-commerce main metrics, not only to help them achieve KPI, but also to report them which campaigns do better performance and which keywords give them better order and ROAS for the long term.
• Analyzing the apps performance by using Appsflyer to track the growth on daily basis for retargeting campaign. Main metrics to track include ARPU (Average Revenue per User), Purchase, Purchase Rate, Revenue, DAU, MAU and Cohort Analysis.
• The rest is Helping MatahariMall to be Leader of E-Commerce in Indonesia!

Sep 2015 – Feb 2016 · 5 mos

• As Performance Marketing Lead, my role is not only managing our paid channel, but also doing and building partnership with another relevant partners.
• Oversee, managing, and also responsible for all of our paid marketing channels
• Building partnership with another respectable players in our industry in order to increase our traffic, brand awareness and eventually, of course, sales
• Helping increasing organic reach and sales by optimizing on On-Page SEO and also Content Marketing
• Bloggers outreach
• Implementing GTM (Google Tag Manager) and DataLayer to simplify and speed up tag deployment. Making custom metrics and dimension using data variables to make our custom reports based on our own needs. Creating custom event tracking by making our own trigger to fire data from DataLayer
• Analyzing all of our ecommerce data on Google Analytics
• Making weekly reports directly send to our CEO

May 2015 – Sep 2015 · 4 mos

• Ralali is the biggest online b2b marketplace in Indonesia. I worked as Digital Marketing Analyst and Planner. Responsible for digital campaign on paid channel in this company.
• Managed high scale SEM campaign for every category and brand in our website
• Managed GDN campaign, including remarketing based on audience behaviour. Creating highly targeted ads based on our target
• Doing Data Analysis on daily, weekly, and monthly basis
• Optimizing keywords and ads based on our main metrics, it includes CTR, Conversion, Revenue, CPO, CR, CIR, and CLV
• Experimenting a lot, especially on our display ads. Gained so much insight and valuable informations on what our customers like.

Nov 2013 – Oct 2014 · 11 mos

• Startupbisnis.com is a technology media that mainly focus on covering topics around technopreneurship, social media, business, digital marketing, and startups (especially in Indonesia). We are more like entreprenuer guide for Indonesians. As a writer, i wrote many deep and insightful articles about how to grow your online business and how to market your products.
• The sources came from everywhere, such as attending any startup networking events and interviewing startup CEOs in Indonesia. Not only that, sometimes i came to workshop about digital marketing and then i wrote and shared as an article with a really deep "how-to" and "step-by-step" content. We love to share any insightful knowledge for our readers.
• Startupbisnis.com also often holding a monthly event that focus to educate people, growing awareness and visibility about e-commerce in Indonesia by inviting some expert people in the industry to talk about their expertise. We hope that e-commerce industry in Indonesia will be growing fast in the next 3-5 years.
• I was involved in helping SEO at StartupBisnis.com along with the founder himself.