Tusharr Kumar

CEO

Mumbai, Maharashtra, India15 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led OML to $33 million+ revenue.
  • Managed 90+ artists across diverse entertainment sectors.
  • Pioneered influencer marketing in 22 countries.
Stackforce AI infers this person is a leader in the entertainment and marketing industry with a focus on digital and influencer strategies.

Contact

Skills

Other Skills

Content MarketingArtist ManagementCreative Content ProductionLeadershipBrand ManagementCorporate CommunicationsMarketingMedia RelationsCopywritingStrategic PlanningManagementMarket ResearchMarketing CommunicationsDigital MarketingMedia Planning

About

As CEO of Only Much Louder, I lead one of India's largest independent creative and entertainment business networks with $33 million+ revenue, 240 people, and campaigns across 26+ countries. My journey started in Jamshedpur, where I grew up in a Tata Steel-managed private township, dotted with parks, great schools, and amazing people. I lived the small-town life. My first career thought? Becoming a chef. But I dropped out of the course within two months. I shifted to Delhi, worked at McDonald's for three months, then found my true calling in advertising and marketing while at St. Xavier’s College, Mumbai. Did my Master's at Manchester Business School. By 2010, I was at Parle Agro working on Frooti, then at Ducati and Royal Enfield. I joined OML in 2018 as one of the first 20-odd people. Today, we manage 90+ artists, run three agencies, produce shows and movies for OTT. We've five verticals: → MO (Creative agency): India's least boring creative agency. With the motto of ‘bury the boring,’ MO helps brands think like creators and be creative partners in that journey. We do TVCs and social content for brands like Canva, Flipkart, WhatsApp, and many more. → OML Artists: Leading talent agency, representing 90+ exclusive artists, including comedians, influencers, chefs, writers, directors, and more. → Hypothesis: One of India’s fastest growing influencer marketing agencies, specializing in data-driven solutions to connect brands with the right audiences. Active campaigns across 22 countries for brands like Patron, Bacardi, Canva, Ather, Durex, and more. → OML Studios: Productions studio with over 32 shows and 69 comedy specials across platforms. We produce for Amazon Prime, Netflix, MTV, Disney Hotstar, and more. Including Comicstaan, Afsos, Laakhon Mein Ek, and more. → Sports Content Business: Making sports content entertaining for leagues, teams, athletes, and brands. Working with the Mumbai Indians, Haryana Steelers, World Pickleball League, and more. As we continue to grow, OML's focus is clear: we're pushing boundaries in new media, leading the charge in the creator economy, redefining advertising and branded content, and exploring a digital-first sports-entertainment universe. We're dedicated to building the next generation of entertainment that connects with audiences in authentic, engaging ways. Beyond work, I'm still that motorcycle-obsessed kid from Jamshedpur who believes every ride shapes something new for you. If you're building in the new-media and marketing space, feel free to connect with me.

Experience

Only much louder

5 roles

Chief Executive Officer & Director

Promoted

Aug 2024Present · 1 yr 7 mos

Chief Operating Officer

Promoted

Dec 2022Jul 2024 · 1 yr 7 mos

Executive Vice President

May 2022Nov 2022 · 6 mos

Senior Vice President - Global Creator Network

Promoted

Apr 2020Sep 2021 · 1 yr 5 mos

Vice President - Global Creator Network

Nov 2018Mar 2020 · 1 yr 4 mos

  • Business Head at OML leading a multicultural team of digital content specialists. Orchestrating branded content together with creators and influencers across digital platforms in over 20 countries across SEA, India, Africa, Middle East, Europe and Latin America.

Ola electric

Associate Director

Sep 2021Apr 2022 · 7 mos · Bengaluru, Karnataka, India

Royal enfield

Lead - Marketing Activation (India +)

Mar 2018Oct 2018 · 7 mos · Gurgaon, India

  • Responsible for developing and executing the micro-marketing strategy for India with an objective of achieving the revenue and profitability targets and driving brand led growth. Planning and driving the execution of direct marketing interventions for increasing reach, & driving funnel conversions to strengthen brand & business in the region.

Ducati india pvt ltd

Marketing Lead (India)

May 2015Feb 2018 · 2 yrs 9 mos · New Delhi Area, India

  • Being part of the core start-up team enabled me to gain ground-up understanding of Premium Motorcycle business operations and functions. Responsibilities Included:
  • Annual Marketing Strategy - Planning and Implementation
  • Marketing Communication, Media Planning and Buying
  • Dealer Marketing Management
  • PR, Influencer Management & Corporate Communication
  • Competition analysis
  • Event conceptualisation and execution
  • Brand Alliances and Partnerships
  • Digital Marketing and Social Media Management
  • Desmo Owners Club Management
  • Product Pricing Strategy

Only much louder

Manager - Marketing, Branded Entertainment & Ticketing

Apr 2012May 2015 · 3 yrs 1 mo · Mumbai Area, India

  • Worked in an immersive start-up environment enabling exposure & responsibility across a varied range of functions.Key role included:
  • Marketing, Branded Entertainment, Ticketing Strategies, Live Experiential Properties, Media Planning, BTL Promotions, Barters & Alliances, Social Media Management, Project Management, Additional Sources of Revenue, Public Relations, Corporate Communications.

Parle agro pvt ltd

Assistant Brand Manager

May 2010Sep 2011 · 1 yr 4 mos · Mumbai Area, India

  • Inculcated well-rounded knowledge of Brand Management & its support functions within the dynamic beverages Industry. Awarded Star Performer at the Parle Agro Excellence Awards 2010
  • Brand strategy, Data analytics and Market Trend Analysis, Vendor Management, Strategic Sales Solutions, Media Management, ATL & BTL Planning, Promotions, Retail & Modern Trade Branding Planning, Competition Tracking, Marketing Communications.

Shivangani

Marketing Manager

May 2009Apr 2010 · 11 mos · Jamshedpur Area, India

  • Marketing, Business Development, Client Management, Product Innovation, New Product Development, Inventory Control, Product Outsourcing.

Education

St. Xavier's College

Bachelor of Mass Media — Advertising

Jan 2004Jan 2007

Alliance Manchester Business School

MSc Marketing — Marketing

Jan 2007Jan 2008

Loyola School Jamshedpur

ISC Commerce

Jan 2003Present

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