Arjun Premkumar

Digital Marketing Specialist

Coimbatore, Tamil Nadu, India8 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in product marketing and analyst relations.
Proven track record in customer engagement and market strategy.
Skilled in launching impactful marketing campaigns.

Stackforce AI infers this person is a SaaS marketing professional with strong expertise in product launches and analyst relations.

Contact

Skills

Core Skills

Marketing CommunicationsProduct LaunchGo-to-market StrategyAnalyst Relations

Other Skills

Market Requirements DocumentsMarketing AnalyticsData AnalysisContent MarketingSEO CopywritingCreative WritingWeb Content WritingContent ManagementMicrosoft OfficeCWeb Content CreationSearch Engine Optimization (SEO)Online Content CreationCreative Content ProductionStrategic Partnerships

About

A generalist at heart and by career, I have worked in multiple cross-functional roles. I started out as a content writer, where I had to work with designers, digital ads and social media specialists. I quickly moved into tech product marketing collaborating with product management, tech support, sales and the engineering teams. My time in product marketing opened up various opportunities for me to speak at online and offline events with customers and analysts across the globe.

Experience

8 yrs 9 mos

Total Experience

2 yrs 11 mos

Average Tenure

4 yrs 5 mos

Current Experience

Progress

Senior Marketing Communications Specialist

Nov 2021 – Present · 4 yrs 5 mos · Remote

Managing APJ PR & Global Analyst Relation program across DX, ADP and INFRA business units at Progress

Product LaunchMarketing Communications

Zoho corporation

Marketing Analyst

Sep 2018 – Nov 2021 · 3 yrs 2 mos

Product Marketing
Customer segmentation through surveys and interviews
Aligned roadmap and tiering launches to start with features with heavier business impact
Drafted and tested Go-to-Market messaging with a few customers
Performed post-launch Results vs. Goals analysis
Created sales battlecards with key features & differentiators
Created a sales playbook with objectives, product details and specific procedures
Segmented customers based on cause for churn - pricing and feature gap, and sent out targeted emails
Restructured pricing model for ManageEngine Network Configuration Manager
Reactivated churned customers with free demos after a critical feature gap against a key competitor was filled
Analyst Engagement & Vendor Evaluations
Regularly briefed analysts from Gartner, Forrester, IDC, Bloor, 451 research and Omdia
Introduced OpManager Plus and Site 24x7 as the on-premise and SaaS offerings from the ManageEngine ITOM suite to Bloor and Omdia analysts
Worked with IDC analysts to help them create a research paper focusing on customers’ experience with OpManager Plus
Organized a joint webinar with VP, Analyst from IDC
Collaborated with Product Managers for Gartner's NPMD Magic Quadrant, EMA NPMD Radar and GigaOm Network Observability Radar
Headed inquiry calls with Gartner/Forrester to understand the SMB IT buyer market and align our 2021 roadmap

Product LaunchMarket Requirements DocumentsMarketing AnalyticsGo-to-Market StrategyData Analysis

Echovme

Content Writer

Jun 2017 – Aug 2018 · 1 yr 2 mos · Chennai, Tamil Nadu, India

Ghostwriting for soravjain.com
Created ad-copies to promote blogs and events on soravjain.com & echovme.in
Ran several social media campaigns for 10+ clients across industry verticals like real-estate and hospitality