Aaron Newcomb

Product Manager

Benicia, California, United States25 yrs 1 mo experience

Key Highlights

  • Over 20 years of experience in IT industry.
  • Expert in product marketing and customer-centric solutions.
  • Founder of Benicia Makerspace promoting hands-on learning.
Stackforce AI infers this person is a SaaS and Media expert with strong product marketing and content creation skills.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyContent CreationSocial Media MarketingPublic SpeakingMarketing LeadershipMarketing StrategyLeadershipSolution ArchitectureStrategic Planning

Other Skills

PMMGTMSales EnablementCollaborative LeadershipYouTube Video CreationYouTube MarketingYouTube AnalyticsOnline MerchandisingC++Microsoft OfficePresentationsGoogle DocsLinuxPython (Programming Language)Communication

About

Aaron Newcomb is a highly technical, marketing and solutions expert with over 20 years of experience in the IT industry. Aaron possesses an uncanny talent for understanding and explaining how technology works and how it relates to business problems. Due to his broad experience as a customer, sales engineer, product manager and product marketer, he is able to find compelling ways to communicate with a wide range of audiences from the very technical to the highest executive levels. Aaron has worked at technology companies like Harness, Sysdig, AppDynamics, and New Relic where he specialized in creating and marketing innovative solutions to customer problems. He is also a dedicated maker, teacher and author. In 2014 he founded Benicia Makerspace - a non-profit organization dedicated to providing resources to educate and promote hands-on learning and collaboration. As a dedicated technology evangelist, Aaron has been featured on several shows on the TWiT.tv network including This Week In Google, All About Android and Floss Weekly. He has also been featured in Make Magazine, on Silicon Angle and can be seen regularly speaking at technology events.

Experience

Harness

Senior Product Marketing Manager

Oct 2025Present · 5 mos · San Francisco Bay Area · Remote

  • Position Harness Feature Management as the control plane for AI features using flags to gate prompts, tools, and model upgrades.
  • Partner with customers to define AI reliability KPIs (hallucination/error rates, cost per request, latency SLOs) and show how progressive rollout and experimentation improves them.
  • Own messaging & narrative for Feature Flags and Experimentation across web, decks, and sales plays including progressive rollouts, instant kill switch, OPA/RBAC governance, GitOps for flags, etc.
  • Plan and execute launches for new capabilities; drive cross-functional GTM with Growth, PM, DevRel, and Customer Marketing.
  • Build sales enablement: battlecards, discovery guides, objection handling, demo storylines, and 14-day POC success templates.
  • Create demand: campaigns, webinars/labs, and customer stories tied to measurable DORA and SLO impact.
  • Instrument performance: PQL to SQL conversion, attach-rate to CI/CD, time-to-first-flag, rollout adoption, and sourced/influenced pipeline.
PMMGTMSales EnablementCollaborative LeadershipProduct MarketingGo-to-market Strategy

Harmonic message

Senior Consultant

Dec 2024Oct 2025 · 10 mos

  • I craft compelling company narratives and messaging to enhance brand positioning and differentiation, facilitating stronger connections with new and existing customers. I collaborate with cross-functional teams to develop innovative strategies that drive business growth and market impact.

Career break

Health and well-being

Mar 2024Dec 2024 · 9 mos

  • Taking time off to deal with a serious health issue.

Hackaday

Host/Co-host (FLOSS Weekly)

Jan 2024Present · 2 yrs 2 mos · Remote

  • I am a host of the long-running audio/video podcast on Hackaday called FLOSS Weekly, This show interviews open source project leaders about the projects they work on and the challenges they face.

Upbound

Product Marketing Lead

Mar 2023Feb 2024 · 11 mos · San Francisco Bay Area · Remote

  • At Upbound, I led product marketing for both SaaS and self-hosted products. As the sole product marketer, I was responsible for end-to-end GTM including several cross-functional initiatives. I built out messaging, defined personas, created solutions, enabled sales, created collateral, and led product launches.

Retro hack shack

Content Creator

Jun 2020Present · 5 yrs 9 mos · Remote

  • I built and run two growing, successful YouTube channels with over 25K subscribers focusing on vintage computers and technology. In addition, I build and sell small electronics used by my audience.
YouTube Video CreationYouTube MarketingYouTube AnalyticsSocial Media MarketingOnline MerchandisingContent Creation

Sysdig

Director of Product Marketing

Feb 2020Feb 2023 · 3 yrs · San Francisco Bay Area

  • At Sysdig, I lead product marketing for our Kubernetes monitoring, managed Prometheus, and cost optimization solutions. Companies trying to grow and compete are taking advantage of the benefits that cloud-native development methodologies provide. However, scale and automation can bring complexity which is the enemy of security. Built on open-source software like Prometheus and Falco, Sysdig helps customers solve for these issues. With Sysdig you can embed security and compliance into your build, run and respond workflows — so you can deliver on user and enterprise requirements, at scale, with a single platform.
C++Microsoft OfficePresentationsGoogle DocsLinuxPython (Programming Language)+4

Appdynamics

2 roles

Global GTM Lead Cloud Solutions

Promoted

May 2019Feb 2020 · 9 mos · San Francisco Bay Area

  • AppDynamics helps businesses prevent and solve real application, end-user, and business problems in real-time with our revolutionary AIOps platform that provides visibility, insight, and action for a company's entire application landscape.
  • As a leader in the Product and Commercialization team, I am responsible for working cross-functionally to lead initiatives that drive the growth of our platform in cloud environments. This helps our customers solve the growing complexity problems that come with cloud application deployments so they can better leverage those resources to grow their businesses.
Microsoft OfficeSocial Media MarketingMarketing AnalyticsPresentationsGoogle DocsAnalyst Relations+15

Senior Product Marketing Manager

May 2018May 2019 · 1 yr · San Francisco Bay Area

  • Wow! If you're not using AppDynamics to provide application, infrastructure, end user and business insights, you need to check them out. Applications are driving today's modern businesses, so go with the industry leader and make sure you are keeping up with your competition.
  • In my role as Senior Product Marketing Manager I am responsible for making sure our messaging around cloud solutions is compellling, consistent and that it addresses real problems that our customers face every day.
Microsoft OfficeSocial Media MarketingMarketing AnalyticsPresentationsGoogle DocsAnalyst Relations+14

New relic, inc.

2 roles

Senior Manager

Jun 2017Mar 2018 · 9 mos · San Francisco Bay Area

Microsoft OfficeSocial Media MarketingMarketing AnalyticsPresentationsGoogle DocsAnalyst Relations+12

Senior Product Marketing Manager

Feb 2017Jun 2017 · 4 mos · San Francisco Bay Area

  • At New Relic, I led a small team of product marketers working on all product marketing activities for New Relic Infrastructure, Insights, Mobile and cross platform tools I was responsible for messaging, GTM campaigns and strategy, sales enablement, event planning, customer engagement, and more. I worked with senior management to build more efficient tools and marketing techniques to help the company have a better focus on Enterprise customers.
Microsoft OfficeSocial Media MarketingMarketing AnalyticsPresentationsGoogle DocsAnalyst Relations+15

Netapp

Solutions Marketing Manager

May 2013Nov 2016 · 3 yrs 6 mos · Sunnyvale, CA

  • In my role at NetApp, I managed all of the marketing activities of the portfolio of solutions for Oracle Database, applications, virtual environments and operating systems. I developed innovative marketing programs resulting in millions of additional dollars of revenue that was previously untapped. I used creative techniques to engage, acquire and retain customers regardless of budget constraints. I managed the messaging we used in all internal and external documents and websites. I also planned and coordinated the various events and activities where we presented our Oracle related solutions. I developed our go-to-market strategy for Oracle solutions and worked on positioning our products as they relate to enterprise applications. I participated in analyst and customer discussions as well as prepared materials and collateral for our direct and partner sales teams.
Microsoft OfficeSocial Media MarketingMarketing AnalyticsPresentationsGoogle DocsAnalyst Relations+13

Twit llc

Host/Co-host

May 2010Dec 2023 · 13 yrs 7 mos

  • I am a host of the long-running audio/video podcasts on the TWiT.tv network including The New Screen Savers, FLOSS Weekly, All About Android, This Week in Google and others.These shows reach well over 200,000 viewers on a weekly basis.

Oracle corporation

Senior Principal Product Director

Feb 2010May 2013 · 3 yrs 3 mos

  • In my role at Oracle, I led all product marketing activities for FC Arrays, Flash Storage and Storage Networking technologies. I also managed the marketing transition of the these technologies when Sun Microsystems was acquired in 2010. I represented Oracle Storage platforms at industry events, and played a lead role in the development of global marketing campaign efforts for Database, Virtualization, Cloud and Big Data. I acted as a bridge between Product Management and other marketing teams to increase team collaboration and effectiveness. I created strategic direction and messaging for key hardware products, and developed presentations, sales guides and training materials for Oracle's sales teams. I was also responsible for overall messaging and content for several key sections of oracle.com. I delivered regular updates on product marketing readiness and activities to EVP level audience.
Microsoft OfficeMarketing AnalyticsPresentationsAnalyst RelationsSolution ArchitectureLinux+10

Sun microsystems

Global Solutions Development Manager

Apr 2006Feb 2010 · 3 yrs 10 mos

  • Led cross functional teams to build solutions based on strategic product lines.
  • Worked with key client stakeholders to better understand market positioning and
  • business opportunity.
  • Collaborated with engineers and developers to define and prioritize features and
  • testing efforts.
  • Championed and demonstrated the use of social marketing techniques (blogs,
  • twitter, webinars, podcasts) to reach a broader audience with key product
  • messages.
  • Successfully partnered with other companies to deliver consolidated solutions to
  • reach a broader market.
  • Presented solutions and product updates to business and technical customer
  • decision makers.
  • Represented current product lines and solutions at various trade shows,
  • conferences and other events.
  • Created documents and tools for both customer and sales team use.
C++Microsoft OfficePresentationsLinuxSQLCommunication+4

The_source video podcast

Executive Producer

Jan 2006Dec 2012 · 6 yrs 11 mos

  • Created, produced and hosted a long running video podcast about open source software.
  • The podcast was produced entirely with open source software.
  • Conducted interviews with various interesting personalities in the open source community.
  • Created tutorials on how to use various open source software packages.
  • Conducted reviews of open source software packages as they were released.
Microsoft OfficeMarketing AnalyticsPresentationsAnalyst RelationsSolution ArchitectureLinux+9

Cintas

Storage Architect

Apr 2005Apr 2006 · 1 yr

Microsoft OfficePresentationsSolution ArchitectureLinuxField EnablementSQL+6

Hewlett packard

Storage Architect

Aug 2003Mar 2005 · 1 yr 7 mos

Microsoft OfficePresentationsSolution ArchitectureLinuxSQLCommunication+3

Procter & gamble

Storage Architect

Mar 2000Aug 2003 · 3 yrs 5 mos

Microsoft OfficePresentationsSolution ArchitectureLinuxSQLCommunication+3

Education

Cedarville University

BA — Communications

Jan 1990Jan 1994

Stackforce found 100+ more professionals with Product Marketing & Go-to-market Strategy

Explore similar profiles based on matching skills and experience