Achint Setia

CEO

India21 yrs experience

Highly Stable

Key Highlights

Led major e-commerce platforms in India and SEA.
Expert in building consumer tech and media strategies.
Stanford alumnus with strong business acumen.

Stackforce AI infers this person is a B2C E-Commerce and Digital Media expert with strong leadership in strategy and marketing.

Contact

Skills

Core Skills

E-commerceBusiness StrategyMarketing ManagementBusiness DevelopmentProduct DevelopmentDigital StrategyManagement Consulting

Other Skills

Product ManagementAnalyticsStrategyProject ManagementCustomer Relationship Management (CRM)Content CreationBusiness AnalysisSoftware DesignB2CGo-to-market StrategyOrganisation design and capability buildingPerformance TransformationStrategic PlanningProduct MarketingTelecommunications

About

Ex Myntra, McKinsey & Co, Microsoft R&D, Viacom18 Media and ZALORA SEA. I bring bottoms-up business building expertise in consumer tech and media with cross functional experience across commercial, marketing, operations, strategy, content, product development and analytics. I am an avid speaker and a passionate storyteller. I'm an alumnus of Stanford’s Graduate School of Business, as well as the Indian School of Business, and hold a Bachelors degree in Computer Engineering from NSIT.

Experience

21 yrs

Total Experience

3 yrs 11 mos

Average Tenure

1 yr 4 mos

Current Experience

Snapdeal | acevector group

CEO, Snapdeal

Jan 2025 – Present · 1 yr 4 mos · Gurugram · On-site

Building for Bharat with Style! Responsible for Snapdeal e-commerce marketplace, India's leading fashion and lifestyle shopping destination for value commerce customers.

E-CommerceBusiness StrategyProduct ManagementAnalytics

Zalora group

Chief Revenue & Marketing Officer, Country MD

Jul 2022 – Dec 2024 · 2 yrs 5 mos · Singapore, Singapore · On-site

I was responsible for ZALORA, South East Asia’s leading fashion commerce platform, in Singapore, Malaysia, Hong Kong and Taiwan as Country lead. I also led the Marketing and Ad sales functions for ZALORA group across SEA (including Indonesia and Philippines).

Marketing ManagementBusiness DevelopmentStrategyAnalytics

Myntra

CXO & Head, Marketing & Social Commerce Business

Aug 2018 – Jul 2022 · 3 yrs 11 mos · Bangalore Urban, Karnataka, India

I held the dual responsibility to lead the Marketing function and the Social Commerce business. In my role as Head of Marketing, I'm responsible for scaling the Myntra brand, customer & platform growth, developing the marketing strategy - including for large consumer-centric events - strengthening customer loyalty (Insider program), and applying research-based insights into the business to fuel its growth. As the head of Social Commerce business, I oversee the new tech-pivoted social commerce experiences for the Indian market, including live shopping, content creator ecosystem buildout and original content to commerce play. Over my tenure at Myntra, I has been involved in launching and scaling the Myntra Insider loyalty program, content business for Myntra including on-app content to commerce destination - Myntra Studio (one of India's largest fashion influencer engagement programs by a commerce co.) and original IPs such as Myntra Fashion Superstar. In addition, I drove the scale up Myntra's marketing play nationwide with large partnerships (incl. IPL), refreshed brand strategy, and a unique digital and performance marketing approach.

Marketing ManagementProduct DevelopmentAnalyticsProject Management

Viacom18 media private limited

4 roles

Sr. VP, Digital Ventures & Head - VStEP (Viacom18 Startup Engagment Program)

Nov 2017 – Aug 2018 · 9 mos

Building the Over-the-top video subscription business and advanced analytics capabilities for Viacom18 digital. Also responsible for Startup Engagement program of Viacom18 (VStEP)

Digital StrategyAnalyticsProject Management

Senior Vice President and Head, Strategy, Bus. Dev and Data Sciences

Apr 2016 – Oct 2017 · 1 yr 6 mos

Vice President and Head Corporate Strategy and Bus. Development

Apr 2014 – Mar 2016 · 1 yr 11 mos

Heading Corporate Strategy and M&A for Viacom18 group (incl. broadcast, films, digital, live and consumer products businesses)

Asc. Vice President, Corporate Strategy & Bus. Development

Jan 2013 – Mar 2014 · 1 yr 2 mos

Mckinsey & company

Engagement Manager

Jan 2008 – Jan 2013 · 5 yrs

Business consulting for clients in areas of large scale performance transformations, growth strategy, organisation restructuring, capability building, project management, procurement strategy and capex reduction. Worked predominantly in Telecom, Media and Hi-Tech/IT services sectors and also across Infrastructure, Government and Oil & Gas

Management ConsultingProject ManagementBusiness Analysis