Jeff Baher — Co-Founder

I've led GTM and product marketing for complex enterprise and infrastructure platforms, translating deep technical capability into clear, differentiated narratives that drive revenue growth and sales effectiveness. Over 25+ years, I’ve owned portfolio-level positioning and go-to-market strategy across networking, cloud, security, and SaaS platforms at Cisco, Dell EMC, Ericsson, and high-growth technology companies. I’ve led global PMM organizations supporting multi-billion-dollar portfolios, influenced analyst perception resulting in Gartner Visionary recognition (twice), and helped scale SaaS businesses from $30M to $75M+ ARR. My strength is simplifying complexity—unifying fragmented product portfolios into cohesive category narratives that resonate with technical buyers, enterprise decision-makers, and global sales teams. I’ve: - Repositioned infrastructure portfolios to win new categories - Led PMM organizations supporting $12B+ revenue businesses - Integrated acquisitions and unified cross-product narratives - Built sales enablement frameworks that improved win rates and competitive posture - Scaled high-performing global marketing teams - Applied AI-driven workflows to accelerate product marketing and GTM execution Most recently, I’ve applied AI-driven approaches to product marketing and GTM execution, reinforcing the importance of disciplined narrative in technical markets. I’m focused on senior marketing roles where technical storytelling, category leadership, and measurable revenue impact intersect.

Stackforce AI infers this person is a SaaS and B2B marketing expert with a focus on product and brand strategy.

Location: Mountain View, California, United States

Experience: 30 yrs 7 mos

Skills

B2b Marketing Strategy
Product Marketing
Brand Marketing
Demand Generation
Sales Enablement
Marketing

Career Highlights

Led global PMM organizations for multi-billion-dollar portfolios.
Scaled SaaS businesses from $30M to $75M+ ARR.
Influenced analyst perception for Gartner Visionary recognition twice.

Work Experience

7-Seat

Founder (9 mos)

Contentstack

VP, Marketing - Product, Solutions & Brand Marketing (3 yrs 2 mos)

Bolster, Inc

Head of Product Marketing & Growth (1 yr 6 mos)

MistNet (acquired by LogRhythm)

Chief Marketing Officer (1 yr 4 mos)

Dell EMC

Vice President, Product Marketing | Director, Product & Technical Marketing (8 yrs)

Vello Systems

Vice President, Marketing (1 yr)

Ericsson

Head of Product & Solutions Marketing-IP Networking (2 yrs)

NextWave Wireless Inc.

Vice President, Marketing-GO Networks (1 yr 7 mos)

Juniper Networks

Director, Marketing (1 yr)

Caspian Networks

Director, Marketing (0 mo)

Cisco Systems

Sr. Manager, Marketing (7 yrs 11 mos)

Product Marketing Engineer (2 yrs)

Ipsilon Networks (acquired by Nokia)

Sr. Product Line Manager (1 yr)

Education

Bachelor of Arts (BA) at Harvard University

Marketing Strategy/Value Marketing Workshop at Kellogg Executive Education

High School at Middlesex School

Jeff Baher

Co-Founder

Mountain View, California, United States30 yrs 7 mos experience

Highly Stable

Key Highlights

Led global PMM organizations for multi-billion-dollar portfolios.
Scaled SaaS businesses from $30M to $75M+ ARR.
Influenced analyst perception for Gartner Visionary recognition twice.

Stackforce AI infers this person is a SaaS and B2B marketing expert with a focus on product and brand strategy.

Contact

Skills

Core Skills

B2b Marketing StrategyProduct MarketingBrand MarketingDemand GenerationSales EnablementMarketing

Other Skills

Brand StrategyStorytellingCompetitive StrategySolutions MarketingBrand AwarenessCorporate BrandingProduct ManagementGo-to-market StrategyProduct SpokespersonCompetitive AnalysisNetworkingWireless NetworkingSaaSBusiness StrategyCloud Computing

About

Experience

7-seat

Founder

Jul 2025 – Present · 9 mos · Mountain View, CA · Remote

Advise growth-stage and enterprise companies on aligning brand and product strategy with AI-enabled systems
Developed structured methodology to improve positioning consistency and execution alignment across marketing, sales, and AI-assisted workflows
Designed AI-enabled workflows to increase execution speed, consistency, and sales enablement effectiveness

B2B Marketing StrategyProduct MarketingBrand StrategyStorytellingCompetitive StrategyBrand Marketing+1

Contentstack

VP, Marketing - Product, Solutions & Brand Marketing

Apr 2022 – Jun 2025 · 3 yrs 2 mos · Mountain View, California, United States · Remote

Responsible for Product & Technical Marketing; Solutions Marketing; Pricing & Packaging; Competitive Intelligence; Analyst Relations; Creative & Brand Marketing
Built and scaled product, solutions, and brand marketing functions (including analyst relations) from 2 to 15+ people
Developed brand narrative, campaigns and enablement fueling growth from $30M to $75M+ ARR
Formed and led cross-functional Pricing & Packaging Council, launched simplified pricing and packaging
Established cross-functional Competitive Intelligence Council, launched competitive intelligence dashboard and playbooks
Incorporated AI-driven workflows into product marketing and enablement strategies, enhancing speed-to-market and personalization at scale

Competitive StrategyBrand MarketingSolutions MarketingSales EnablementBrand StrategyB2B Marketing Strategy+1

Bolster, inc

Head of Product Marketing & Growth

Oct 2020 – Apr 2022 · 1 yr 6 mos · Los Altos, California, United States

Led messaging, positioning, content creation, and demand generation for Bolster’s next-generation digital risk protection platform and CheckPhish community platform
Created thought leadership and solutions content to drive demand and brand preference
Executed digital-first demand generation programs driving 80% of the company's growth

Brand MarketingSolutions MarketingSales EnablementB2B Marketing StrategyDemand Generation

Mistnet (acquired by logrhythm)

Chief Marketing Officer

Feb 2019 – Jun 2020 · 1 yr 4 mos · Mountain View, CA

Launched SaaS-based enterprise threat detection and response company out of stealth mode
Developed corporate narrative, brand identity, thought leadership content, product-level messaging
Built marketing automation and demand-generation functions, including AWS Marketplace presence resulting in 75% of company’s pipeline

Brand MarketingSolutions MarketingBrand AwarenessSales EnablementBrand StrategyB2B Marketing Strategy+1

Dell emc

Vice President, Product Marketing | Director, Product & Technical Marketing

Jan 2011 – Jan 2019 · 8 yrs · Santa Clara, CA

Director, Product & Technical Marketing—Dell EMC Networking & Service Provider Solutions
Built & led 10+ person PMM/TME organization responsible for go-to-market & sales enablement functions
Changed industry narrative with multi-vendor Open Networking initiative; earned Leader/Visionary status in Gartner Magic Quadrant for Data Center Networking
Director, Product & Solutions Marketing—Dell Enterprise
Led 50+ person marketing organization for server/storage/networking portfolio ($12B+ revenue)
Developed company’s first-ever B2B campaign (Future-Ready Enterprise), unifying diverse product lines and up-level Sales engagements.
Director, Product & Technical Marketing—Dell Networking
Led 15+ person organization responsible for all go-to-market & sales enablement functions for networking portfolio ($750M+ revenue)
Led Force10 Networks acquisition integration & brand restructuring
Vice President, Product Marketing—Force10 Networks (acquired by Dell)
Drove company-wide repositioning & re-launch effort aimed at enterprise & web 2.0 data center markets
Developed and executed Open Cloud Networking launch and campaign leading to higher valuation & successful acquisition

Solutions MarketingSales EnablementB2B Marketing StrategyProduct Marketing

Vello systems

Vice President, Marketing

Jan 2010 – Jan 2011 · 1 yr · Menlo Park, CA

Led corporate marketing, product marketing, product management
Successfully executed company-wide re-positioning from Service Provider to Enterprise to address new market opportunities, helped secure beachhead customers

Brand MarketingSolutions MarketingBrand AwarenessSales EnablementBrand StrategyB2B Marketing Strategy+1

Ericsson

Head of Product & Solutions Marketing-IP Networking

Jan 2008 – Jan 2010 · 2 yrs · San Jose, CA

Led technically-oriented marketing organization promoting Redback/Ericsson IP networking products (SmartEdge) & solutions (Packet Core/EPC; IPTV)
Created differentiated branding strategy (4G IP) & energy efficiency metrics to establish & promote industry-wide Ericsson IP networking leadership

Solutions MarketingSales EnablementB2B Marketing StrategyProduct Marketing

Nextwave wireless inc.

Vice President, Marketing-GO Networks

Feb 2007 – Sep 2008 · 1 yr 7 mos · Mountain View, CA

Led all corporate & product marketing functions including web marketing (SEO/SEM; analytics), demand generation, event marketing
Launched licensed/unlicensed broadband wireless solutions for municipalities and rural communities
NextWave divested from the networking hardware business in the Fall of 2008

Brand MarketingSales EnablementBrand StrategyB2B Marketing StrategyCorporate Branding

Juniper networks

Director, Marketing

Jan 2006 – Jan 2007 · 1 yr · Sunnyvale, CA

Led team developing messaging/positioning, competitive analysis, customer testimonials & sales enablement tools for service provider sales force & customers
Launched Juniper’s MX-Series & Carrier Ethernet strategy; served as principal spokesperson

B2B Marketing StrategyMarketing

Caspian networks

Director, Marketing

Jan 2006 – Jan 2006 · 0 mo

Led all product marketing & product management functions for next-generation carrier routing platform
Drove product re-branding and re-positioning to drive new sales opportunities and partner engagement

B2B Marketing StrategyMarketing

Cisco systems

2 roles

Sr. Manager, Marketing

Jan 1998 – Dec 2005 · 7 yrs 11 mos · San Jose, CA

Head of Outbound Marketing, High-End Routing
Led 20+ person organization responsible for marketing strategies & tactics for Cisco’s routing portfolio ($2B+ revenue)
Served as primary spokesperson for high-end routing portfolio
Sr. Manager, Solutions Marketing, Service Provider Marketing
Established lifecycle framework for solution selling & solutions engineering
Drove the creation of 25+ unique engineered & tested solutions for telcos and cable operators
Product Line Manager, Content Delivery
Launched Cisco’s 1st generation web caching product
Developed product strategy for industry’s first rack-optimized server appliance leading to $500M+ in revenue

Product Marketing Engineer

Jan 1995 – Jan 1997 · 2 yrs · San Jose, CA

Member of Cisco’s first product marketing engineering team
Set technical agenda for product launches & competitive bake-offs; developed design guides; presented at users conferences; supported strategic accounts

Ipsilon networks (acquired by nokia)

Sr. Product Line Manager

Jan 1997 – Jan 1998 · 1 yr · Sunnyvale, CA

Drove all product management functions for Ipsilon's layer 3 switching hardware & software
Defined the product requirements for the IP400 router/firewall ($500M+ as part of Nokia)