Prakash Ramani — Business Development Executive

About Senior Marketing Leader with 15+ years of experience building and scaling consumer durables & appliance brands across India-first growth markets. I have led end-to-end marketing charters — from brand strategy and GTM to digital performance, trade marketing, and demand generation — for businesses ranging from new launches to ₹200+ Cr annual revenue scale. What I bring to the table: Brand & Growth Leadership – Brand building, portfolio strategy, launches, repositioning Revenue Impact – Marketing aligned to sales, dealers, distributors & modern trade Digital at Scale – Meta, Google, YouTube, OTT, marketplaces; ROI & attribution driven Team Leadership – Built & led teams of 15–25 across digital, brand, trade & content Budget Ownership – Managed annual marketing spends of ₹15–20 Cr+ Consumer-Centric Execution – Research-led campaigns, funnel optimisation, retail impact Industries worked across: Consumer Durables | Electrical Appliances | Home Appliances | EV-adjacent & New-Age Categories What roles I’m best suited for: Head of Marketing Vice President – Marketing GM / Director – Marketing & Growth 📍 Preferred Location: Chennai (open to South India / limited travel) 💼 Engagement Style: Hands-on leader + strategic partner to CEO & Sales Head If you’re hiring a marketing leader who can scale brands, not just manage campaigns, let’s talk.

Stackforce AI infers this person is a seasoned marketing leader in the consumer durables and appliances sector.

Location: Chennai, Tamil Nadu, India

Experience: 26 yrs 1 mo

Skills

Brand & Growth Leadership
Digital At Scale
Brand Management
Marketing Strategy
Product Management
Brand Development
Marketing Management
Sales Operations

Career Highlights

15+ years of experience in marketing leadership
Managed marketing budgets exceeding ₹20 Cr
Led 3x category growth in 24 months

Work Experience

Venus

Sr.Manager-Marketing (7 yrs 9 mos)

Honeywell

Marketing Manager (7 yrs 2 mos)

MAYA APPLIANCES LTD

Product Manager (1 yr 7 mos)

Samsung India Electronics Pvt Ltd

BRANCH MARKETING COORDINATOR (2 yrs)

VVD INDIA

BRAND MANAGER (2 yrs 2 mos)

NESTLE INDIA LTD

BRANCH MARKETING OPERATIONS OFFICER (2 yrs 11 mos)

SMITHKLINE BEECHAM CONSUMER HEALTHCARE

SALES OFFICER (2 yrs 6 mos)

Education

1) E-Commerce; MBA; B.Sc; Hons at Anna University in association with Open Source Inc

Master's degree at Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya, Kancheepuram

B.Sc at Sri Sathya Sai Institute of Higher Learning

Prakash Ramani

Business Development Executive

Chennai, Tamil Nadu, India26 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

15+ years of experience in marketing leadership
Managed marketing budgets exceeding ₹20 Cr
Led 3x category growth in 24 months

Stackforce AI infers this person is a seasoned marketing leader in the consumer durables and appliances sector.

Contact

Skills

Core Skills

Brand & Growth LeadershipDigital At ScaleBrand ManagementMarketing StrategyProduct ManagementBrand DevelopmentMarketing ManagementSales Operations

Other Skills

Team LeadershipDigital MarketingBudget OwnershipConsumer-Centric ExecutionProduct LaunchEvent ManagementProduct DevelopmentMarket ResearchMarketing CommunicationsMarket AnalysisVendor ManagementAdvertisingMarket PlanningSales ManagementCompetitive Analysis

About

Experience

Venus

Sr.Manager-Marketing

Jul 2018 – Present · 7 yrs 9 mos · Chennai, Tamil Nadu, India

Led 20-member team managing ₹20 Cr marketing budget across digital, BTL & ATL

Team LeadershipDigital MarketingBudget OwnershipConsumer-Centric ExecutionBrand & Growth LeadershipDigital at Scale

Honeywell

Marketing Manager

Apr 2011 – Jun 2018 · 7 yrs 2 mos · CHENNAI

(a) Responsible for Launch of BLENZE range of SWITCHES
(b) To conduct ATL as well as BTL activities on the key
categories as well as the Key outlets thereby increasing the
Customer enquiries for specified categories.
(d) To develop Marketing Plans – Category wise & Region wise
( e) Incharge of Overseas Channel Conference [FORUMK] in
terms of Event Execution as well as Brand Building among the
key Channel Partners
(f) Responsible for GEMS CLUB to motivate the Sales Force in
terms of achievement in New Products

Marketing ManagementProduct LaunchEvent ManagementBrand ManagementMarketing Strategy

Maya appliances ltd

Product Manager

Aug 2009 – Mar 2011 · 1 yr 7 mos

Job Profile:
(a) Responsible for Launch of New Mixer Grinder Models - Preethi MAGIC
(b) To develop New Product Categories like Rice Cookers, Induction Stoves, Iron Boxes, Electric Kettles and Microwave Ovens
(c )To conduct ATL as well as BTL activities on the key categories as well as the Key outlets thereby increasing the Customer enquiries for specified categories.
(d) To develop Marketing Plans - Brand wise & State wise
HIGHLIGHTS:
(a) Responsible for Sale of 1 LAC MIXERS in DEC 2009
(b) Successful LAUNCH OF INDUCTION STOVE in the BRAND NAME - "INDICOOK"
(2) Served

Product DevelopmentMarket ResearchMarketing CommunicationsProduct ManagementBrand Development

Samsung india electronics pvt ltd

BRANCH MARKETING COORDINATOR

Jul 2007 – Jul 2009 · 2 yrs · Coimbatore Area, India

2 Years
Job Profile:
To develop the category of Washing Machines [High END] so as to garner more Market share from the nearest competitor & increase the lead in LCD televisions by conducting Market research
To conduct ATL as well as BTL activities on the key categories as well as the Key outlets thereby increasing the Customer enquiries for specified categories.
(c ) To develop Marketing Plans - Brand wise & Zone wise
Responsibilities:
(a) Co-ordination with media - Press, FM, Telivisions & Internet Companies for Advertising Campaigns
(b) Vendor Management for BTL activities - Branding, Roadshows, Exhibitions etc.,

Market AnalysisVendor ManagementAdvertisingMarketing ManagementBrand Management

Vvd india

BRAND MANAGER

Apr 2005 – Jun 2007 · 2 yrs 2 mos

Job Profile: Brand Focus on VVD GOLD COCONUT OIL for the
States of TamilNadu, AndhraPradesh, Karnataka, Kerala &
Orissa.
Additional Responsibility: Commodity Products of Group
Company of VVD India (Holista Tranzworld Ltd.,) under the
Brand Name AROGYA.
Roles: (a) To develop Marketing Plans – Brand wise & Statewise
(b) Product Launches – design, development, testing & Final
Delivery
(c) Develop Media Plan
(d) Liase with Advertising Agencies
(e) Plan ATL & BTL Activities
(f) Develop a Marketing Network
(g) Post-Launch Activities- effectivity Measurement through
AC-Nielsen & TNS Mode.
(h) Running Continuous Projects on Product Development

Product LaunchMarket PlanningAdvertisingBrand ManagementMarketing Strategy

Nestle india ltd

BRANCH MARKETING OPERATIONS OFFICER

Apr 2002 – Mar 2005 · 2 yrs 11 mos

Job Profile:
The Job Involves BRAND MANAGEMENT of the TOP Brands like MILO, MILKMAID, SUNRISE, MAGGI, KITKAT, MUNCH etc.,
The Whole Assignment is in Building the Strength of the Brands and converting the Brand Equity from TOMA (Top of the Mind Awareness) to Final Monthly Purchase – (Brand Penetration).
ROLES:
(a) To Develop Marketing Plans for Andhra Pradesh Market by liasing with the respective Territory Managers
(b) To Propose Activities basis requirement in lines to boost Volumes basis seasonality & opportunities to increase Brand Awareness as well as Brand Mileage.
(c) To Seek Large Scale events to increase Brand Promotions thereby penetrating the Market with the Brand in comparison to the Competitors.
Example: The Event Management Activity in Godavari Pushkaram [held for every 12 years- total audience of 8Lac people in a span of 12 days.
Sunrise Special Coffee Selling Activity for a period of 12 days – per cup Rs.2 sold 500000 cups of Coffee: Cost Rs.300000; Cost per contact – Rs.3.40;
Another highlight: Stall Participation for exhibitions in Rajamundry – Brand Promotions of MAGGI NOODLES & SUNRISE COFFEE
(d) Involved in Customer Conversion from Bru to Sunrise by
Evolving a MASSIVE VAN Strategy that rolled out in the whole of AP.
Modus Operandi: 4 Vans; Each Van – 5 Promoters;
Sunrise Special Dhobi line Display;
Advertisements screened on TV for Customers
Games & Inflatable used for Excitement
around the venue
ACHIEVEMENTS:
Adjudged SUPER-ACHIEVER NO: 1 IN THE CHENNAI ZONAL BRANCH for the month of NOVEMBER 2004 for RECORD SELLING the Brand of MILKMAID [VOLUME CONVERSION DUE TO BRAND DEVELOPMENT ACTIVITIES]

Brand ManagementEvent ManagementMarket ResearchBrand DevelopmentMarketing Strategy

Smithkline beecham consumer healthcare

SALES OFFICER

Sep 1999 – Mar 2002 · 2 yrs 6 mos

3Years
Role: BRAND MANAGEMENT / MIS MAINTENANCE
Job Profile:
The Job Involves BRAND MANAGEMENT of the TOP Brands like MILO, MILKMAID, SUNRISE, MAGGI, KITKAT, MUNCH etc.,
The Whole Assignment is in Building the Strength of the Brands and converting the Brand Equity from TOMA (Top of the Mind Awareness) to Final Monthly Purchase - (Brand Penetration).
ROLES:
To Develop Marketing Plans for Andhra Pradesh Market by liasing with the respective Territory Managers
To Propose Activities basis requirement in lines to boost Volumes basis seasonality & opportunities to increase Brand Awareness as well as Brand Mileage.
To Seek Large Scale events to increase Brand Promotions thereby penetrating the Market with the Brand in comparison to the Competitors.
Example: The Event Management Activity in Godavari Pushkaram [held for every 12 years- total audience of 8Lac people in a span of 12 days.
Sunrise Special Coffee Selling Activity for a period of 12 days - per cup Rs.2 sold 500000 cups of Coffee: Cost Rs.300000; Cost per contact - Rs.3.40;
Another highlight: Stall Participation for exhibitions in Rajamundry - Brand Promotions of MAGGI NOODLES & SUNRISE COFFEE
Involved in Customer Conversion from Bru to Sunrise by
Evolving a MASSIVE VAN Strategy that rolled out in the whole of AP.
Modus Operandi: 4 Vans; Each Van - 5 Promoters;
Sunrise Special Dhobi line Display;
Advertisements screened on TV for Customers
Games & Inflatable used for Excitement
around the venue
ACHIEVEMENTS:
Adjudged SUPER-ACHIEVER NO: 1 IN THE CHENNAI ZONAL BRANCH for the month of NOVEMBER 2004 for RECORD SELLING the Brand of MILKMAID [VOLUME CONVERSION DUE TO BRAND DEVELOPMENT ACTIVITIES]
(5) Served in SmithKline Beecham Consumer HealthCare Ltd., for a period of one Year; 1 Year 3 months
Company:
Job Profile: The Job involves RETAIL SALES of the
following brands: