Oct 2024 – Oct 2025 · 1 yr

Apr 2022 – Oct 2024 · 2 yrs 6 mos

Feb 2019 – Apr 2022 · 3 yrs 2 mos · Mumbai, Maharashtra, India

Apr 2018 – Jan 2019 · 9 mos · Mumbai Area, India

• Global Corporate Communications role heading external communications for the pharma major, encompassing all external facing platforms including media, digital & social, corporate website and brand presence

Sep 2013 – Apr 2018 · 4 yrs 7 mos · Mumbai Area, India

• Managing ongoing media relations and spokesperson profiling for existing clients
• Created content for strategic communications for clients, including press notes, campaign collaterals, marketing handouts and brochures
• Drafted award winning PR case studies recognized at global awards platforms like SABRE Awards by Holmes Report, PR Week Awards, PR Moment Fulcrum Awards, Cannes Lions, Exchange for Media IPRCCA Awards, Campaign South Asia Awards, Goafest Awards
• Handled clients like BSE Ltd, Standard Chartered Bank, National Payments Corporation of India (NPCI), IndusInd Bank, Upstox (RKSV), Anand Rathi Financial Services, Baroda Pioneer Mutual Fund, BDO India, 5nance dot com, Altico Capital Partners among others
• Content designing and development for all clients
• Received client commendation for break-through content creation for MD & CEO of BSE
• Ltd. and Yes Bank Ltd.
• Advised and managed crisis communication process for one of the clients during the 2015
• NSEL crisis
• Developed integrated communication strategy for communicating with the media,
• influencers, existing and potential investors
• Created, identified and designed key messages for clients with broader marketing and branding emphasis
• Competitive analysis of clients’ company vis-à-vis its peers and tracking their performance against competition and industry as a whole
• Have integrated digital and social media initiatives for existing clients of Adfactors PR
• Prepared client specific materials - Corporate Presentations, Speech for CEO, Specialized CEO services, Management Discussion and Analysis, trend analysis, brief summaries etc.
• Content curator for Asia’s oldest stock exchange, overseeing their global PR case studies, speeches for Chairman, MD & CEO

Dec 2011 – Aug 2013 · 1 yr 8 mos · Gurugram, Haryana, India

• Schwof.com is a fashion label offering lingerie, clothing, footwear, accessories and home décor
• Market research for pre-launch of the e-commerce site
• Designing the marketing strategy in alignment with the proposed brand positioning of Schwof as a ‘niche’ product
• Arranging events, conferences for launch of product line in a sequential and systematized manner
• Monitoring product distribution and consumer reactions through focus groups and market research (pre-launch)
• Initiating tie-up with retail e-commerce sites
• Handled end-to-end launch of Schwof.com
• Generate content and design strategy to create a buzz on social media about the brand in its pre-launch phase
• Coordinating the launch program for external customers as well as potential B2B companies

Feb 2010 – Nov 2011 · 1 yr 9 mos · Gurugram, Haryana, India

• Production solution group specializing in designing & manufacturing of lingerie and fashion apparel
• In charge of brand and corporate communications of Inferno dealing with various stakeholders of the company – customers, investors, buyers and suppliers
• Monitor market trends, oversee advertising and marketing activities; pricing of products and analyzing the potential profitability
• Sorting, arranging and executing meetings with potential buyers and suppliers
• Overseeing and working in tandem with multiple creative agencies for ideation, production of newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands and liaising with art designers, media buyers and printers
• Organize and conduct launches, conferences and exhibitions across NCR
• Was part of the core team for strategy designing, product development & marketing
• Co-manager for 3 label stores in Gurgaon

May 2009 – Nov 2009 · 6 mos · Mumbai Metropolitan Region

• Handled UTI Asset Management Company and ICICI Prudential Life Insurance as a client during this tenure
• Handled PR activities for both clients like press releases, media relations, media interactions, various interviews with top officials of the Fund house
• Worked on the ‘Best performing funds’ and roped in the respective fund managers for media interactions
• Worked on the technical analysis ‘Funds of the Season’, which helped in the decision as to which mutual funds were to be promoted in the media, depending upon the past 3 to 5 years performance of the mutual funds
• Actively partook in strategic planning for the public image for UTI AMC, I-Pru Life Insurance and its spokespersons

Apr 2008 – Jun 2008 · 2 mos · Mumbai, Maharashtra, India

• Business Banking