Simran Thakur

CEO

Bengaluru, Karnataka, India13 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Built Scaler's PR function from scratch.
  • Led award-winning campaigns for top brands.
  • Expert in corporate storytelling and media strategy.
Stackforce AI infers this person is a seasoned PR professional in the EdTech and consumer sectors.

Contact

LinkedIn

Skills

Core Skills

Public RelationsMedia RelationsEvent ManagementCrisis ManagementClient Servicing

Other Skills

Brand ManagementCRMContent CreationContent DevelopmentContent MarketingCorporate CommunicationsCorporate EventsCorporate StorytellingCrisis CommunicationsFacebookGerman a1Integrated MarketingInternal CommunicationsLinkedInManagement

About

Hi, I’m Simran — a communications professional with over 13 years of experience leading high-impact PR and brand communication strategies across start-up, tech, consumer, and lifestyle sectors. Currently heading Public Relations at Scaler and InterviewBit, I’ve played a key role in building the brand’s media presence from the ground up, helping position it as a thought leader in India’s highly competitive tech education space. My work spans media strategy, corporate storytelling, events, crisis management, and stakeholder engagement across both Indian and international markets. In the past, I’ve driven award-winning campaigns and managed complex mandates for brands such as Samsung, Ola, Triumph Motorcycles India, BYJU’S, Tanishq, Taj Hotels (IHCL), PhonePe and others while working for leading PR agencies, including Weber Shandwick, Adfactors, and Eulogy India. Some career highlights: ~Among the first hires in Scaler’s marketing team, helping craft its PR playbook from scratch ~Contributed to several award-winning communications campaigns for Triumph Motorcycles, Samsung and Ola. I thrive in dynamic environments, and my approach is rooted in clarity, collaboration, and creative problem-solving. I believe in the power of meaningful communication to shape perception and impact growth. Open to conversations around storytelling, brand building, and the evolving PR-tech landscape. On a personal note, I’m based in Bengaluru, where I live with my husband and our dog. I’m passionate about travel, fiction, food (both cooking and exploring new cuisines), and storytelling through digital content. I also enjoy photography and often use my Instagram as a visual journal to capture and share moments from my life and experiences. I am also a certified yoga instructor, which helps me stay grounded and balanced, and I hold the Goethe-Zertifikat A1 (for adults) in German. I’m currently pursuing the A2 level as part of my journey of lifelong learning.

Experience

Scaler

2 roles

Director

Promoted

Jan 2023 – Present · 3 yrs 2 mos · Bengaluru, Karnataka, India

  • Built and scaled the entire PR function at Scaler from the ground up, driving brand visibility across multiple funding rounds, strategic acquisitions, and high-impact campaigns.
  • With the support of an agency partner, consistently secured Tier-1 media coverage across business, tech, education, and startup publications by crafting compelling narratives around company milestones, founder thought leadership, and learner success stories.
  • Led PR for all major product launches—including the online upskilling programs targeted at working professionals, as well as the rollout of Scaler’s offline vertical, comprising the undergraduate tech school and postgraduate business school in collaboration with leading academic institutions.
  • Instrumental in transforming Scaler from a young startup into a nationally recognised edtech brand through innovative storytelling, integrated campaigns, and strong cross-functional alignment.
Public RelationsMedia RelationsCrisis ManagementCorporate StorytellingStakeholder Engagement

Head Of Public Relations

Nov 2019 – Dec 2022 · 3 yrs 1 mo · Bengaluru, Karnataka, India

Interviewbit

2 roles

Director

Promoted

Jan 2023 – Present · 3 yrs 2 mos · Bengaluru Area, India

Head Of Public Relations

Nov 2019 – Dec 2022 · 3 yrs 1 mo · Bengaluru Area, India

Phonepe

Manager PR

Nov 2018 – Oct 2019 · 11 mos · Bengaluru Area, India

Adfactors pr

2 roles

Assistant Manager

Promoted

Apr 2017 – Nov 2018 · 1 yr 7 mos

  • Handled the communication mandate for the jewellery division of Titan Company Limited (Tanishq + Mia), Ola, Salesforce, Lendingkart Group and BYJU'S
  • Highlights:
  • Our work on the driver entrepreneur campaign , 'Dream big with the OLA' won Gold at the Sabre South East Asia Awards 2017 for the category Corporate Image and also received a certificate of excellence for Business to Business Marketing
  • The 'Dream Big with Ola' campaign won Bronze at the PR Asia Awards 2017 in the category Best Brand Development Campaign of the Year (Service) and Gold at the E4M- IPRCCA Awards 2017 in the category Best use of PR
  • Worked with the leadership team on several new business pitches, eventually acquiring the PR mandate for BYJU'S and Salesforce
Crisis ManagementMedia RelationsClient Servicing

Senior Account Executive

Mar 2016 – Mar 2017 · 1 yr

  • Key Responsibilities: Media Relations, Content Creation, Client servicing, Crisis management and assisting with new business pitches
  • Clients: Ola & Lendingkart Group
  • Highlights:
  • Effectively driving visibility for diverse pillars including technology, micro-entrepreneurship, product categories, Ola Money, corporate and CSR under Ola’s PR campaign
  • Part of the team working on the unveiling of the flagship Ola Play offering
  • Worked on several new business pitches along with senior leadership team, eventually bagging the PR mandate for Lendingkart Group
Media RelationsContent CreationCrisis Management

Weber shandwick

Consultant

May 2015 – Feb 2016 · 9 mos · New Delhi Area, India

  • Key Responsibilities: Media relations, Content Creation, Client Servicing and Event Management
  • Direct Client: Samsung Electronics India
  • Support Clients: Hero MotoCorp & Pearson India
  • Highlights:
  • Effectively worked across corporate, HR, CSR and product vertical for Samsung
  • Part of the launches of several key Samsung smart phones including Galaxy J5 and J7, Galaxy A8, S6 Edge Plus, Galaxy On5 and On7, among others
  • Successfully coordinated the launch of Galaxy J2 across 17 cities in the span of 2 weeks along with handling the flagship Tizen Developer Summit held in Bangalore
  • Worked for the Samsung Galaxy S6 & S6 Edge Photowalk, a media (online) engagement campaign, that was recognised at the IPRA Golden World Awards 2016 - Digital Media Relations Category
  • Worked with the core Hero MotoCorp team on the launch of Duet and Maestro Edge, managing the entire test ride campaign during the launch
Media RelationsContent CreationClient Servicing

Eulogy!

3 roles

Associate Account Manager

Sep 2014 – Apr 2015 · 7 mos

  • Key Responsibilities: Media relations, Drafting communication, Client Servicing, Event Management and Social Media Marketing
  • Direct Clients: Triumph Motorcycles India
  • Network Accounts: Education Ireland, HiRePro, Peroni, Cigar Conexion
  • Projects: University of Newhampshire
  • Highlights:
  • Triumph Motorcycles PR Campaign was shortlisted for the 2014 SABRE AWARDS for the Superior Achievement in Measurement and Evaluation
  • Single handled-ly managed the social profiles (Facebook & Twitter) of Triumph Motorcycles India for over a year and a half along with working on traditional PR campaigns
Media RelationsEvent ManagementContent Creation

Senior Account Executive

Sep 2013 – Sep 2014 · 1 yr

  • Key Responsibilities: Traditional PR, Social Media Marketing,Client Servicing & helping with NBD pitches
  • Direct Client: Triumph Motorcycles & Digitas-Razorfish
  • Network Clients: Education Ireland, Biocon, Dr. Shaw, B.PAC, Ray+Keshavan, Starcom Mediavest, Squeakee
Media RelationsClient ServicingSocial Media Marketing

Account Executive

Jun 2012 – Aug 2013 · 1 yr 2 mos

  • Key Responsibilities: Media Relations, Client Servicing, Social Media Marketing
  • Direct Clients: Biocon, Peroni, ArrayTech Technologies, i2india, Green Power Systems, My First Cheque (Offer Grid & Poshvine)
  • Network Clients: Crayon Data, Aspri Spirits & MEC
  • Projects: Bangalore Literature Festival, Omega Watches, Bid & Hammer and Leap Start
Media RelationsClient Servicing

Reliance broadcast network

Management Trainee - Sales

Jan 2012 – Apr 2012 · 3 mos · Bengaluru Area, India

  • Sales - Language TV vertical

4th bengaluru international film festival 2012

Internship

Dec 2011 – Dec 2011 · 0 mo · Bangalore, India

  • Venue management and operations

Metromonkey

Internship

Oct 2011 – Nov 2011 · 1 mo · Bangalore, India

  • Clients - Titan Eye Plus and Peter England
  • Role - Social Media Marketing - Developing content (posts) and monitoring the pages including keeping track of responses by the fans + Competition Mapping

Concept pr india ltd

Internship

May 2011 – Jul 2011 · 2 mos · Bangalore, India

  • Worked with Zzebra PR part of the Concept Group.
  • Handled Media Relations for TCS World 10K (Bangalore Marathon), Cinemax & IndiaSkills

Dexter consultancy ltd

Internship

Jan 2011 – Jan 2011 · 0 mo · Bangalore, India

  • Market Research Project - Qualitative Research on Glass Mosaic Industry in Bangalore- Present status, Future Prospects and Vendor opinion, etc

Jagori

Internship

Nov 2010 – Dec 2010 · 1 mo · New Delhi Area, India

  • Worked in the Resource Centre of the NGO and helped the team with:
  • Updating their film library
  • Tracking and updating database with news relevant to the NGO
  • Readership Survey of their publications - 'Hum Sabla' & 'Dekhi Suni'
  • Planning and execution of an event in their adopted community
  • Designed invites for their annual conference

Institute of directors

Internship

Jun 2009 – Jul 2009 · 1 mo · New Delhi Area, India

  • Basic Communication & Database Management

Education

Symbiosis Institute of Media & Communication

MBA — Communication Management- PR

Jan 2010 – Jan 2012

Maitreyi College, Delhi University

B.Com Hons — Finance & Marketing

Jan 2007 – Jan 2010

Army School

Schooling — Commerce in XI & XII

Jan 2005 – Jan 2007

Delhi University

Bachelor of Commerce - BCom

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