Shawn Nason

Co-Founder

Cincinnati, United States20 yrs 5 mos experience
Most Likely To Switch

Key Highlights

  • Ranked among LinkedIn’s Top 50 CX Influencers.
  • Founder of a human-obsessed consulting firm.
  • Spearheaded transformation in healthcare access.
Stackforce AI infers this person is a Healthcare and Customer Experience expert with a focus on innovation and human-centered design.

Contact

Skills

Core Skills

Customer ExperienceBusiness InnovationHuman-centered DesignInnovation ManagementBusiness StrategyInnovation ConsultingStartup DevelopmentStart-up ConsultingAgile Leadership

Other Skills

Customer Experience DesignCustomer Experience ManagementInterpersonal SkillsTrainingOrganizational DesignCommunicationManagementChange ManagementCXFacilitationBoard of DirectorsOrganizational LeadershipLeadershipHR TransformationCulture Change

About

Care to hear a bit about me and how I became an Experience Evangelist? Pull up a seat… I am what happens when a musician and pastor turns Walt Disney Imagineer. Then turns Chief Experience and Innovation Officer, author, and podcaster. Gets and beats cancer three times. Turns executive on a mission to help HUMANIZE THE WORLD, ONE PERSON AT A TIME! Recently, I served as Chief Experience, Innovation, and Product Officer for PatientPoint, a leading digital health company connecting patients, healthcare providers, and life sciences companies with the right information at the most critical moments—when care decisions are made. I also served as the CEO of OFFOR Health, a mobile healthcare company transforming access to care. I am the founder and CEO of The Nason Group, a human-obsessed consulting firm that design and deliver Experience Ecosystems your organization and customers will love. I am ranked among LinkedIn’s Top 50 CX Influencers, and my approach is clear: put people first, and the rest will follow. A passionate experience ecosystem designer, I partner with leaders ready to blow up siloed systems and rebuild businesses rooted in empathy, equity, and innovation. From launching Walmart Health Centers to reimagining consumer experience in Fortune 500s, my team and I — use ethnographic research, journey mapping, human-centered design, and design sprints to deliver unapologetically bold, consumer-centric solutions that drive results. I am also the host of The Combustion Chronicles, a podcast where I talk with bold disruptors like Arianna Huffington, Ryan Serhant, Dr. Daniel Kraft, Shep Hyken, and Blake Morgan—leaders who dare to think differently, love radically, and act boldly. I am the author of best-selling books, The Power of YES! in Innovation and Kiss Your Dragons, a frequent speaker and workshop leader, and a cancer and neurodiversity advocate. Formerly the Director of Consumer Innovation at Humana, the founder of Xavier University’s Center for Innovation, and a transformation executive at Healthways Inc., I also spent six years at The Walt Disney Company with Walt Disney Imagineering and Disney Cruise Line—an experience that forever shaped my belief in the magic of experiences that matter. When I'm not blowing sh*t up professionally, you’ll find me at home with my wife, kids, and three lucky dogs—or in Lexington cheering on my beloved Kentucky Wildcats. Please check out my recommendations section for testimonials, social proof & to see what I say about my amazing clientele as well. Thanks for checking out my profile & my about section.

Experience

The good life movement

Board Member

Nov 2025Present · 4 mos

  • The Good Life Movement is leading the Mental Health Civil Rights Movement to ensure all Americans their right to Life, Liberty and the Pursuit of Happiness.
  • Mission: Unite people across political, cultural, and socioeconomic backgrounds to prioritize mental health, reduce stigma, advance treatments and ensure accessible, effective mental health care for all.
  • Vision: A society in which the mentally ill are no longer alien to our affections or beyond the help of our communities.

Man up to cancer

Chapter Leader

Sep 2025Present · 6 mos

The real mental health foundation

Executive Ambassador

Aug 2025Present · 7 mos · Remote

  • THE REAL Ambassadors are the heart of the movement, using the power of community to drive meaningful change in mental health. Through REAL Walks, REAL Talks, and peer support, they create spaces for connection, vulnerability, and action, proving that no one has to navigate their struggles alone.

Spark6

CX Evangelist / Advisor

Aug 2025Present · 7 mos · Cincinnati, Ohio, United States · Remote

  • In my role at Spark6, I work with clients to bridge the gap between cutting-edge AI innovation and the human experience. We help organizations implement AI with purpose through strategic consulting, Human-Centered Design (HCD) training, and experience ecosystem transformation—ensuring every AI solution is as empathetic and intuitive as it is powerful.
Customer ExperienceCustomer Experience DesignCustomer Experience ManagementCustomer Segmentation StrategyDesign ThinkingHuman-Centered Design

Patientpoint®

2 roles

Strategic Advisor

May 2025Present · 10 mos

Chief Innovation, Product & Experience Officer

Apr 2024May 2025 · 1 yr 1 mo

  • In my role as Chief Innovation, Product & Innovation Officer at PatientPoint®, I spearhead the transformation to a Customer-Centered Business Model, driving innovation and product management strategies to enhance customer experience.
  • Lead the Customer Centricity and Innovation business unit at PatientPoint®, overseeing product management, design, development, and exploratory innovation.
  • Lead the Innovation Institute, Behavior Change Institute, and Experience Institute to drive customer-centered solutions and behavioral science-based content.
  • Collaborate with cross-functional teams to implement Human-Centered Design principles and enhance customer experience across the organization.
Customer ExperienceCustomer Experience DesignProduct InnovationInnovation ManagementStrategy

Offor health

Interim Chief Executive Officer

Feb 2023Sep 2023 · 7 mos · Columbus, Ohio, United States · Hybrid

  • We envision a world in which healthcare has no barriers.
  • We deliver equal access to care by connecting healthcare professionals and patients in local communities.
Business StrategyStrategic PlanningFinancial ReportingCustomer ExperienceFacilitationOrganizational Leadership+11

Kesem

Strategic Advisor

Oct 2022Sep 2023 · 11 mos · Cincinnati, Ohio, United States

Innovation ConsultingTrainingCustomer ExperienceStrategyBusiness StrategyManagement Consulting+3

Bioiq

Strategic Advisor For Growth & Scale

Aug 2020Aug 2021 · 1 yr · Atlanta, Georgia, United States

Startup DevelopmentCustomer ExperienceProduct InnovationFacilitationOrganizational LeadershipManagement Development+3

The combustion chronicles podcast

Host

Jun 2020Present · 5 yrs 9 mos · Cincinnati, Ohio, United States

Customer Experience

Truth tellers

Founder, Tribal Disruptor

Oct 2019Jan 2023 · 3 yrs 3 mos · United States

  • Sick of grinding through each day instead of connecting with other people, the Truth Tellers are laser-focused on cutting the bullsh*t and getting real about how they’re living their lives.
  • Too many men fail at legit relationships because they’re doing a crappy job at taking care of themselves. They exist in a culture where being a man means putting up a facade, suppressing feelings, and managing all of the demands on their time including work, family, personal finances, and so much more. The result? Loneliness and unhappiness.
  • It’s time to press the pause button. It’s time to get real. It’s time to quit the bullsh*t and take care of yourself so you can take better care of your family and career. It’s time to be a Truth Teller.
Customer Experience

Healthways

Chief Experience & Transformation Officer

Jan 2016Jan 2017 · 1 yr · Greater Nashville Area, TN

  • At Healthways, Shawn lead, the Healthways Innovation Living Lab, known as, The HILL responsible for $400M in products. Within The HILL, the teams focused on member and patient experience, product, health outcomes & resolutions, marketing, data analytics, and operations. The focus of the hill was to infuse human-centered design throughout the organization so all members and patients were not only part of the process, but were truly the process in creating new pathways to well-being through new technologies by knowing them, surprising them, and making it easy. As well, Shawn was responsible for development of the International markets which include Brazil, France, and Australia.
Start-up ConsultingAgile LeadershipCustomer Experience DesignCustomer Experience ManagementCustomer ExperienceBusiness Innovation+10

Nason group

Founder, Chief Experience & Innovation Officer

Nov 2015Present · 10 yrs 4 mos · Cincinnati Area

  • Nason Group is a human-obsessed boutique design firm passionate about reimagining Experience Ecosystems.
  • We know that businesses are more than org charts, strategy documents, and mission statements. They’re living, breathing ecosystems filled with people and people-driven processes that make an impact on the world.
  • We refuse to look at one piece of the puzzle (customer service, employee experience, vendor relationships, leadership, culture, marketplace awareness, etc.) without engaging your entire Experience Ecosystem as we tackle the biggest and hairiest experience, innovation, and culture challenges that you can send our way.
  • Why? Because we we’re more interested in long-term results than innovation theater.
  • Let's Tear Down Your Experience Silos Together
  • An Experience Ecosystem™ is the web of people, touchpoints, and interactions that combine to define your Experience Promise™. To leverage experience as a competitive advantage—one that increases engagement, loyalty, and revenue year after year—requires engaging and humanizing the entire ecosystem.
  • An Experience Promise™ is a concise explanation of what you want the people in your Experience Ecosystem™ to experience on an emotional level and what you want to do to bring this experience to life.
Customer ExperienceBusiness InnovationCustomer Experience DesignCustomer Experience ManagementInterpersonal SkillsTraining+39

Xavier university, xavier center for innovation

Chief Innovation Officer

Jan 2014Jan 2015 · 1 yr · Cincinnati Area

  • The Xavier Center for Innovation is all about the spark. The spark that has the power to: Transform. Change. Grow. Perform. Inspire. Discover. Motivate. Design. Create. Innovate. Yes, we can help find your meaningfully unique spark, and lead you to the next steps required to achieve your goals. Xavier CFI provides capabilities and resources to ignite, inspire, connect, and transform three distinct communities—Healthcare, Education, and Innovation Ignitors — while simultaneously supporting both the local Connector Community (Startup/Entrepreneurs) and Xavier University.
Agile LeadershipCustomer Experience DesignCustomer Experience ManagementCustomer ExperienceBusiness InnovationFacilitation+10

Humana

Innovation & Consumer Experience Director

Jan 2011Jan 2014 · 3 yrs

  • Co-Created consumer-centric culture and core experience values for the organization that supported efforts to simplify and enhance the customer or consumer experience
  • Co-Created a learning and development model and curriculum for consumer experience and consumer-centric design thinking in innovation, associate orientation, performance management capabilities, and ongoing training and educational initiatives
  • Co-Created and drove the experience culture – making it part of the vernacular and our working environment; potentially by creating cultural change teams across the organization to align customer/consumer-centric strategies to the organization as a whole
  • Co-Created with the Consumer Experience team to facilitate a mindset change within the organization to put the member first.
  • Work with the broader Innovation Team and any relevant industry experts to identify the most important elements for a future concept’s success focused on the consumer.
  • Help develop a portfolio of Innovation concepts to run through rapid, rigorous experimentation using Humana’s Innovation System
Start-up ConsultingAgile LeadershipCustomer Experience DesignCustomer Experience ManagementCustomer ExperienceBusiness Innovation+10

Walt disney imagineering

Magical Experience Creator

Jan 2005Jun 2011 · 6 yrs 5 mos

  • Focus on creating "A Magical Experience" for all guests, through human-centered design
  • Disney Institute Program Facilitator
  • Traditions Facilitator
  • Prepare, Analyze and Reconcile weekly financial statements for five projects in excess of $750MM
  • Responsible for monthly forecasting and budgeting for multiple projects
  • AOP / Five Year Plan / Forecasting
Start-up ConsultingAgile LeadershipCustomer Experience DesignCustomer Experience ManagementCustomer ExperienceBusiness Innovation+10

Education

Walden University

DBA (ABD) — Organizational Leadership

Jan 2010Jan 2017

ROLLINS COLLEGE, CRUMMER SCHOOL OF BUSINESS

Masters — Business Administration / International Business& Finance

Jan 2008Jan 2009

UNIVERSITY OF PHOENIX

B.S — Business Management / Finance& Accounting

Jan 2006Jan 2007

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