Jan 2024 – Jan 2025 · 1 yr

Jun 2022 – Present · 3 yrs 9 mos

• Sharing insights on design leadership and innovation with Fast Company Executive Board, an invitation-only professional organization of company founders, executives, and leaders who are defining the future of business through design, innovation, creativity, and impact.

Jan 2021 – Feb 2023 · 2 yrs 1 mo

• Led the global Experience Design organization through a pivotal transformation—evolving the company into a platform-powered, experience-led travel ecosystem. Owned the design vision, end-to-end strategy, and operational leadership across all surfaces and audiences, from travelers and partners to agents, developers, and employees. Elevated design as a strategic engine for innovation and growth, integrating human-centered design into company-wide rhythms, unifying fragmented silos into a scalable design system, and aligning teams around experience bets that shaped future product direction. Drove breakthrough innovation in social commerce and laid the foundation for GenAI-enabled travel experiences, helping reimagine how the next generation of travel is designed, delivered, and scaled globally.

Oct 2017 – Dec 2020 · 3 yrs 2 mos · San Francisco Bay Area

• Led BofA’s Design organization whose mission is to shape the future of people’s relationship to money. Responsible for defining and building new products, services, and end-to-end customer experiences across Bank of America, Merrill, and Global Banking. Integrated Design Thinking / Human-Centered Design into the fabric of the organization. Shaped culture to foster an environment of design-led innovation. Spearheaded the enterprise infusion of service design to define, orchestrate, measure, and improve critical customer journeys, increasing customer engagement and driving business value. Championed the future of banking to make a positive impact in people’s financial lives.
• Next gen UX for mobile, financial centers, emerging technology, AI, Extended Reality (XR), immersive experiences, end-to-end Service Design, Customer Experience (CX), physical-digital, ambient, design systems, organizational design, design operations, transformation.

Apr 2016 – Oct 2017 · 1 yr 6 mos · San Francisco Bay Area

• Led a multi-disciplinary team of hybrid designers, researchers, and technologists to create the next big thing for Amazon. Worked across a broad spectrum of spaces that raised the design bar for quality and innovation — blending hardware, software, services, and brand experiences.

Feb 2013 – Feb 2016 · 3 yrs · San Francisco Bay Area

• Built, led, and inspired a team of interaction, visual, and motion designers responsible for creating the next generation of flagship products and services for Samsung. Responsible for the end-to-end design vision, defining processes and frameworks to align and improve experiences, and bringing strong design vision, storytelling, and leadership to the team. Development of design strategy, presentations, and strategic decisions with c-suite across programs. Championed cohesion and excellence in UX design by developing an elegant design language to unite a growing family of products/services, while continuing to lead and nurture a passionate culture of design-driven innovation.
• Explored new opportunities in Convergence, Smart Home, Media, IoT, Connected Car, Multimodal Interaction, Anticipatory Systems, AI, AR/VR, and Pervasive / Ambient Computing, Speculative futures, Emerging technology, Next gen form factors (fold, large format), Cohesion across surfaces and services.

Aug 2006 – Feb 2013 · 6 yrs 6 mos

• Built and led internal design firm through a collaborative, multi-disciplinary environment; responsible for developing and driving cross-company design strategy and thought leadership. Assessed and oversaw talent acquisition, performance management, project scoping, and resource allocation. Established studio processes, standards, and KPI measurement. Piloted efforts to modernize user experiences, improve usability, raise quality and promote consistency across all platforms. Defined new design language and drove redesign of flagship software application. Presented and influenced senior executives both inside company and key strategic partners.

Jan 2003 – Jan 2006 · 3 yrs

• Led the design of flagship product for learning management software startup; responsible for all aspects of leadership and management, including staffing, managing, mentoring, and driving design teams, creative direction, and synchronizing business, marketing and brand strategies. Defined and drove brand development and identity across entire business, established user-centered design practices and rigor in design processes, and participated in strategic roadmap planning. Interfaced daily with executive leadership providing in-depth knowledge on emerging trends and innovations, and ensured programs were on strategy and brand in a fast-paced, startup environment.

Jan 2001 – Jan 2006 · 5 yrs

Jan 2000 – Jan 2001 · 1 yr