Ipsita Panda

Marketing Associate

Bengaluru, Karnataka, India3 yrs 3 mos experience

Most Likely To Switch

Key Highlights

Proven track record in integrated marketing ownership.
Expertise in crafting engaging and results-driven content.
Strong cross-functional collaboration skills.

Stackforce AI infers this person is a versatile marketer with expertise in branding and content strategy.

Contact

Skills

Core Skills

BrandingMarketing Communications PlanningContent StrategyBrand DevelopmentCross-functional CollaborationSalesMarketingMarketing Strategy

Other Skills

Branding & IdentityConcept DevelopmentContent DevelopmentStakeholder CoordinationDesign InputsSEO CopywritingContent Management Systems (CMS)Integrated Marketing Communications PlanningOnline Content CreationMarket SegmentationEmerging TrendsPersuasive WritingStakeholder ManagementAdvertisingBusiness Analysis

About

As a versatile marketer with a dynamic background in branding, marketing, and content strategy, I craft content that not only engages but delivers results across sectors. Here’s what I bring to the table: - Strategic Marketing: Creating impactful campaigns that amplify brand presence and connect with diverse audiences. - Content Creation: Crafting and localizing content to hit the mark across platforms and markets. - Digital Strategy: Leveraging digital tools to drive brand awareness, engagement, and lead generation. - Event Marketing: Assisting standout events—career fairs, hackathons—to make lasting impressions. - Cross-Functional Collaboration: Aligning marketing initiatives with business goals through strong partnerships. - Data-Driven Decisions: Using insights to steer campaigns and meet business objectives. I’m excited to bring my skills to new challenges and drive growth in dynamic environments. Let’s connect!

Experience

Sidvin outotec engineering

Marketing Associate

Jan 2025 – Present · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

Full-scope integrated marketing ownership: budgeting, strategy, content creation, visual execution, campaign management, and performance reporting across LinkedIn, Instagram, and internal channels
Creation of custom templates, brand playbooks, and reporting dashboards to standardize identity, improve efficiency, and enable scalable, measurable marketing operations
Company-wide website revamp project ownership: structure planning, content development, design inputs, stakeholder coordination, and implementation for improved UX and positioning (recognized with SPOT Award)
Structured content calendar development aligned with global engineering updates, internal events, and employer branding goals to maintain consistent brand presence
Cross-functional collaboration across engineering, HR, and leadership teams for content approvals, campaign alignment, and internal brand adoption

BrandingBranding & IdentityMarketing Communications PlanningBrand DevelopmentConcept DevelopmentContent Strategy

Philips

Apprentice (Employer Branding and Recruitment Marketing)

Jan 2024 – Dec 2024 · 11 mos · Bangalore · On-site

1. Implemented strategy and employer brand promotion efforts, actively designing local organic content and activation across global channels, supporting talent marketing initiatives.
2. Localized global content for the regional market, adapting campaigns and relevant content for diverse segments.
3. Drove engagement by creating and curating compelling content on key social media platforms, career sites, and other touchpoints, employing creative storytelling and multimedia elements.
4. Supported the promotion of hiring activities, including career fairs, hackathons, and local internship programs.
5. Established robust relationships and collaborated with Talent Acquisition stakeholders, aligning efforts with their talent attraction goals.

BrandingSEO CopywritingBranding & IdentityContent Management Systems (CMS)Integrated Marketing Communications PlanningOnline Content Creation+7

Digital marveled

Sales And Marketing Intern

Jun 2023 – Aug 2023 · 2 mos · Noida, Uttar Pradesh, India · Remote

1. Project 1: Spearheaded sales initiatives, excelling in lead generation, customer interaction, and achieving the highest sales figures within the team.
2. Project 2: Orchestrated comprehensive marketing efforts, including content writing, social media marketing, and SEO/SMO/SMM, Google Ads, Google Analytics, Customer Value Journey, ORM, and various online marketing tools.
3. Project 3: Conducted market research and business analysis, providing valuable insights for strategic decision-making.

SEO CopywritingAdvertisingOnline Content CreationMarketingBusiness AnalysisSales+5

Marketix

2 roles

Social Media Marketing Intern

Jan 2021 – Jul 2022 · 1 yr 6 mos

1. Spearheaded creative conception and ideation processes for diverse clients.
2. Developed innovative content strategies tailored to digital and social media platforms.
3. Demonstrated proficiency in devising compelling content that resonates with target audiences.
4. Successfully executed strategies to enhance clients' online presence and engagement.
5. Adapted content approaches to suit the unique needs and preferences of various clients.
6. Proactively sourced fresh and relevant content to maintain a dynamic online presence.
7. Applied optimization techniques to ensure maximum visibility and effectiveness of uploaded content.
8. Executed the seamless activation of content, contributing to a consistent and engaging digital experience.

PresentationsContent Management Systems (CMS)Integrated Marketing Communications PlanningOnline Content CreationEmerging TrendsContent Strategy+1

Content Writer

Jun 2020 – Jun 2022 · 2 yrs

Consumer MarketingEmerging TrendsBrand DevelopmentConcept DevelopmentPersuasive WritingMarketing Strategy

Viral fission

Campus Ambassador

Nov 2020 – Feb 2021 · 3 mos · Mumbai, Maharashtra, India

1. Generated unique and compelling post ideas as a brand ambassador for Viral Fission.
2. Represented Viral Fission in collaborations with renowned brands like Netflix, TVF, Myntra, and others.
3. Showcased creativity and brand alignment in post ideation for diverse and high-profile clients.
4. Played a key role in maintaining positive relationships with partner brands through impactful content creation.

Emerging TrendsStakeholder Management

Muskurahat foundation

Fundraising Intern

Sep 2020 – Oct 2020 · 1 mo · Mumbai, Maharashtra, India

1. Strategically devised and implemented effective fundraising tactics, resulting in surpassing the campaign goal with a total of more than ₹10,000.
2. Leveraged outreach and engagement techniques to mobilize a supportive community, contributing to the campaign's success.

Oral CommunicationFundraising

The brandiverse

3 roles

Social Media Marketing Intern

Aug 2020 – Nov 2020 · 3 mos

1. Analyzed performance data, translating insights into actionable optimization strategies.
2. Elevated Brandiverse's social media presence through strategic initiatives and impactful content.
3. Proactively monitored industry trends and competitor activities to inform a forward-thinking market strategy.

Online Content CreationEmerging TrendsConcept DevelopmentContent Strategy

Digital Marketing Executive

May 2020 – Oct 2020 · 5 mos

1. Established clear metrics for measuring impact and tracking the progress of ongoing and new campaigns.
2. Provided oversight in supervising digital media content for diverse clients, ensuring alignment with objectives and quality standards.

SEO CopywritingOral CommunicationIntegrated Marketing Communications PlanningOnline Content CreationConsumer MarketingEmerging Trends+1

Content Writer

May 2020 – Oct 2020 · 5 mos

1. Crafted engaging captions and post copies, showcasing a knack for compelling content creation.
2. Demonstrated a skillful approach in conveying brand messages through effective and resonant wording in captions and post copies.

Emerging TrendsContent Strategy

New nation

Content Writer

Aug 2020 – Nov 2020 · 3 mos · Ahmedabad, Gujarat, India

1. Consistently produced 10 high-quality articles weekly during my internship as a content writer.
2. Covered a broad spectrum of topics including politics, lifestyle, news, showcasing versatility.
3. Demonstrated strong research and writing skills to deliver engaging and informative content.

Emerging TrendsPersuasive Writing