May 2021 – Jan 2022 · 8 mos · Hyderabad, Telangana, India

• Own the Marketing and Content functions
• Build, plan and implement the overall marketing strategy.
• Lead, mentor, and guide the marketing team (writers, digital marketers, graphic designers, SEO analysts).
• Define and achieve OKRs in line with the organizational goal.

Oct 2019 – Apr 2021 · 1 yr 6 mos · India

• Led the content function within the Marketing department.
• Owned social media content strategy pre- and post-merger and handled design visualization for social media content.
• Handled the content pipeline for various campaigns in the marketing funnels.
• Owned content creation and brand messaging for the new corporate website after the merger.

Oct 2015 – Oct 2019 · 4 yrs · Greater Hyderabad Area

• Content Genie is a full-service English content firm specializing in content strategy and development. We work with direct and white-labeled content projects for clients in the US, UK, Australia, and India.
• I founded Content Genie with the objective to provide SMBs a holistic content offering that helps them discover their true brand voice, and steers all their communications collaterals to a direction that complements their unique business and marketing goals.
• Accomplishments so far:
• Scaled Content Genie from a one-person operation to a multiple resource firm that leverages cross-functional capabilities such as content writing, graphic design, video editing, and social media marketing.
• Collaborated with event and artist management agencies to help several nightclubs and restaurants in Hyderabad successfully launch their digital presence and build their brand awareness and engagement.
• Offered primary content and social media services to a Canadian Fintech start-up, and a Saudi Recruiting and HR Services firm. Scope of these projects included creating a presence from scratch and developing ongoing content assets.
• Lead the project which transitioned the exclusively-offline marketing process of a premium invite-only jewelry brand from Mumbai to an integrated digital presence.
• Worked on storyboarding and script development for web-based tech series on a well-known tech channel.  Helped build a multi-channel personal branding presence for a US solopreneur and their clients.
• Other categories served: Vacation and Car Rentals, Cafes & Restaurants, Nightclubs, Plumbing & HVAC, Special Ed Schools, Tattoo Artists, Cosmetic Surgery Clinics, Family Medicine & Dental Clinics, Health Care Products, Jewelry Brands, Photography, Law Firms and more.

Aug 2013 – Aug 2015 · 2 yrs

• Created strategy and roadmaps for content management teams.
• Determined staffing resources, needs, and allocation based on project and growth priorities and ensure the team is set up for success.
• Provided recommendations for the development of Content & Knowledge Management systems and drove results by designing and implementing process improvement solutions, at scale.
• Worked closely with various cross-functional teams to make sure optimal execution on key content opportunities.
• Took deep dive into the business strategy and its desired direction to anticipate and develop business priorities that were actionable.
• Successfully built and led a pilot team (of 10 resources) for data-driven projects, which were later extended into a full-blown process consisting of 4 teams of 15 resources each.
• Supervised: Research Associates, Content Writers & QA Associates

Oct 2012 – Jul 2013 · 9 mos

• Assisted in the creation, development, and execution of the company's content plan that included content themes and content calendar, as well as content for targeted campaigns.
• Wrote compelling content to reach and engage external and internal audiences ( i.e., clients, prospects and employees).
• Additional responsibilities: Process Trainer, Internal ISMS Auditor, Fun SPOC and developing the company newsletter/periodicals.

Sep 2011 – Sep 2012 · 1 yr · Hyderabad

• As a Content Writer, I:
• Produced creative SEO-friendly copy for website, landing pages, blogs, CRM activities, app store, email marketing initiatives, and performance marketing channels for clients in the US and Canada.
• Pitched, wrote, edited and posted content for the company blog, including product features.
• Proactively worked with Senior Content Strategists onshore to define communications needs.
• As a Project Co-ordinator, I:
• Studied the requirements of projects from our global partners and relayed the same to the development/technical teams.
• Wrote product requirement documents and technical scope documents for website and app development projects in collaboration with Project Managers and the Development team.
• Assigned tasks internally at various stages of a project ensuring that the specs and deadlines of each project are met as expected.

May 2010 – Jul 2010 · 2 mos · Taichung–Changhua Metropolitan Area

• Taught ESL and conducted cultural exchange sessions for students from 1st-6th grade focusing on creating a more interactive and comprehensive environment focused on the improvement of English proficiency in students, interested parents and non-English speaking teachers in the concerned school.