Keshav Laddha

Digital Marketing Specialist

Mumbai, Maharashtra, India8 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in driving social media strategy for major brands.
Proven track record of successful campaign management.
Skilled in building influencer collaborations and cultural narratives.

Stackforce AI infers this person is a Marketing Professional specializing in Entertainment and Digital Media.

Contact

Skills

Core Skills

Social Media MarketingCampaign ManagementCreative StrategyBrand MarketingClient Servicing

Other Skills

Social Media StrategyPlatform-first StorytellingCultural PositioningInfluencer CollaborationProduction Management360° CampaignsMarketing StrategyEvent ManagementCollaborationSocial-first CampaignsPaid Social StrategiesMusic ProductionSocial Media ManagementBranded Content ProductionAccount Management

About

Marketing professional with 14 years of experience in shaping culture and driving conversations at scale across India’s entertainment and social ecosystem. Currently run social media strategy for Netflix India, managing multi-platform storytelling (across YouTube, Meta and X) for a ~60M community. Expert at identifying cultural shifts, decoding internet trends, and building campaigns that drive both engagement and pop-culture impact. Adept at translating audience insights into creative pivots, identifying narratives across cohorts, and influencing global entertainment fandoms.

Experience

8 yrs 4 mos

Total Experience

2 yrs 1 mo

Average Tenure

4 yrs 1 mo

Current Experience

Netflix

2 roles

Social Marketing Manager

Promoted

Jun 2023 – Present · 2 yrs 11 mos · Mumbai · On-site

Drive social media strategy for Netflix India’s 50M+ community, positioning the brand in the cultural zeitgeist through platform-first storytelling across YouTube, X, and Meta.
Lead Netflix title launches (Squid Game, Taskaree, IC-814, Hasseen Dillruba, Black Warrant, Jawan & more), delivering campaigns that generate 100M+ engagements (earned & owned) within 28-day windows and spark fandom conversations.
Build creator-first collaborations with India’s top influencers, developing viral internet-native IPs, fandom-driven UGC, and reel-worthy stunts that extend campaign influence online.
Partner with content, marcomms, product, and agencies to deliver end-to-end campaigns that align with both local cultural nuances and global brand priorities.

Social Media StrategyPlatform-first StorytellingCampaign ManagementCultural PositioningInfluencer CollaborationSocial Media Marketing

Creative Marketing Production

Oct 2021 – Dec 2022 · 1 yr 2 mos · Mumbai, Maharashtra, India · On-site

Managed production for 20+ Netflix title launches delivering 360° campaigns across ATL, BTL, and social.
Orchestrated India’s participation in Netflix’s global fan event TUDUM 2022, aligned with global brand stakeholders and drove fan-first creative output.
Streamlined campaign workflows across marketing, content, product, legal, and agencies, reducing campaign turnaround time and ensuring consistent creative quality.

Production Management360° CampaignsCreative StrategyMarketing StrategyCampaign Management

Self employed

Independent Brand Marketing Consultant

Dec 2016 – Sep 2021 · 4 yrs 9 mos · Bengaluru Area, India

Designed social-first campaigns for 6 Indian SME clients in fashion & fitness, driving 10–15% YOY revenue growth.
Implemented paid social strategies for men’s fashion client ‘Y&O’, generating ~$95K in annual online sales.
Produced and released two music EPs; performed live alongside Indian and international artists, deepening knowledge of music subcultures and creator ecosystems.

Social-first CampaignsPaid Social StrategiesMusic ProductionBrand MarketingSocial Media Marketing

Bluebot digital private limited

Group Account Manager

Jun 2015 – Nov 2016 · 1 yr 5 mos · Bengaluru Area, India

Managed social platforms & campaigns for Indian startups including Myntra, Bankbazaar, redBus, Ola Money.
Secured six new business wins for the agency, growing the agency team from 8 to 20 in a span of 12 months.
Produced branded content films for Myntra, Bankbazaar, redBus - shaping agency’s credibility in digital storytelling.

Social Media ManagementBranded Content ProductionCreative StrategySocial Media Marketing

White canvas communications

Senior Account Executive

May 2013 – Apr 2015 · 1 yr 11 mos · Bangalore, India

Handled the agency’s largest accounts: Brigade Group (real estate) and William Penn (stationery retailer).
Conceptualized and executed 360° campaigns for 16 residential real estate launch campaigns across Bengaluru.

Account ManagementCreative Campaign ExecutionClient ServicingCreative Strategy

Goldman sachs

Analyst

May 2012 – Apr 2013 · 11 mos · Bangalore

Supported global loan operations, ensuring overall compliance with credit agreements and term sheets.
Ensured loans issued by the firm were serviced within terms listed in supporting legal documents.

Hsbc

Sales Team (Internship)

May 2011 – Jun 2011 · 1 mo · Bangalore

Cold called around 30-50 customers each day for a period of 60 days, to pitch products such as Buyer's Credit and Export Factoring on behalf of the bank.
Learnt that you're always better off addressing a person by their first name (prefixed with Mr/Ms) instead of addressing them as 'Sir/Madam' on a cold call. They are more likely to listen to what you have to say/offer.