Siddhita Ghosalkar

Digital Marketing Specialist

Mumbai, Maharashtra, India8 yrs 9 mos experience

Most Likely To Switch

Key Highlights

8+ years of experience in brand and marketing leadership
Expert in integrated campaigns across multiple channels
Strong track record in driving measurable business results

Stackforce AI infers this person is a Marketing and Brand Strategy expert with a focus on integrated campaigns.

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Skills

Core Skills

Marketing ManagementDigital StrategyBrand StrategyDigital MarketingBrand ManagementMarketing StrategyProject ManagementClient Servicing

Other Skills

AdvertisingMedia PlanningBrand CommunicationCreative IdeationCreative StorytellingPhoto ShootsMarketing Campaign ManagementSocial Media MarketingBranding & IdentityEvent PlanningPublic RelationsProject CoordinationAccount ManagementClient CoordinationEvent Management

About

Creative and results-driven Brand & Marketing Leader with 8+ years of experience designing and executing integrated campaigns across digital, social, OOH, retail, and in-store channels. Skilled at turning insights into strategy, mentoring high-performing teams, and delivering campaigns that drive engagement, growth, and measurable business results. A strategic thinker with a flair for creative storytelling and multi-channel execution, I thrive in fast-paced environments, leading cross-functional teams to deliver impactful, audience-centric marketing solutions

Experience

Metro brands limited

Deputy Manager Marketing

Nov 2024 – Present · 1 yr 4 mos · Mumbai, Maharashtra, India

I specialize in brand strategy, digital campaigns, and creative storytelling that drive both awareness and measurable growth. My experience spans integrated brand campaigns, influencer marketing, and product/category management, with a focus on shaping consumer journeys that blend creativity with business impact.
Brand Strategy & Campaigns – Leading end-to-end campaign development across digital, offline, and retail touchpoints to strengthen brand equity and drive growth.
Digital Marketing & Creatives – Developing content and creative assets for performance-driven campaigns across paid media and social platforms.
Product & Category Management – Driving consumer insights, positioning, launches, and demand planning to ensure market success.
Influencer Marketing & Partnerships – Designing and executing influencer-led collaborations that enhance visibility, credibility, and engagement.
Analytics & Insights – Leveraging consumer and campaign data to refine strategies and deliver stronger outcomes.

Marketing ManagementDigital StrategyAdvertisingMedia PlanningBrand CommunicationCreative Ideation

Rustomjee

Deputy Manager Marketing

Jun 2024 – Oct 2024 · 4 mos · Mumbai, Maharashtra, India

1) Develop and implement comprehensive brand strategies to enhance brand positioning and awareness.
2)Manage internal and external communications to ensure brand consistency and alignment with business goals.
3)Lead the creation of compelling content for various channels, including social media, websites, press releases, and marketing materials.
4) Plan and execute events for the launch of new properties and CP meet events.
5) Organize and oversee brand-related photoshoots to ensure consistency in visual representation.
6)Oversee public relations efforts, media relations, and crisis communication strategies.
7) Collaborate with cross-functional teams to ensure brand messaging is cohesive across all touchpoints.
8) Monitor market trends, competitor activities, and consumer insights to inform brand strategies.
9) Develop and manage budgets for branding and communication initiatives.
10) Build relationships with key stakeholders, including media, influencers, and partners.
11) Track and measure the effectiveness of branding and communication campaigns, adjusting strategies as needed.

Brand ManagementPhoto ShootsMarketing Campaign ManagementSocial Media MarketingMarketing StrategyBranding & Identity+1

Jio creative labs

Account Manager

Jul 2022 – Jun 2024 · 1 yr 11 mos · Mumbai, Maharashtra, India · On-site

1) Managed end-to-end campaigns across TVCs, print, digital, and POSM, with multiple team collaboration.
2)Handled digital marketing and POSM for multiple brands across various sectors.
3) Planned and managed large-scale events, overseeing all phases from initial planning to on-ground execution.
4)Led teams, addressed skill gaps, and implemented solutions through mentoring and recruitment efforts.
5)Enhanced client satisfaction by streamlining processes and facilitating cross-functional collaboration.
6)Analyzed industry dynamics and client needs to develop strategic insights supporting campaign success.
Brands worked on :-
FMCG: Happilo, Balaji Wafers, Alan’s Bugles
BFSI: Bank of Baroda, Muthoot Finance
Entertainment: IPL (JioCinema), ISPL, Radio City
CSR: H.N.R.F. Hospital, Reliance Foundation, Vantara
Government: PMO Projects
Events: National Launch of Jio 5G, IPL Launch on JioCinema, Global Peace Honors (Ministry Project)

Project ManagementProject CoordinationClient servicingAccount ManagementBrand ManagementEvent Planning+1

Direxions

Senior Executive Client Servicing

Aug 2021 – Jul 2022 · 11 mos · Mumbai, Maharashtra, India

Managed relationships with three prominent corporate clients: Aditya Birla, ICICI, and Britannia.
Ensured client needs were met and exceeded through effective communication and proactive problem-solving.
Maintained detailed records and documentation of all client interactions for training purposes and future reference.
Organized and maintained client data for presentations, enhancing our value proposition and catering to specific client requirements.
Collaborated closely with project members to identify and promptly address client needs, fostering long-term partnerships.
Leveraged cross-functional teams to deliver exceptional service and meet client expectations efficiently.
Possess the skills and insights necessary to excel in any client-facing role, with a proven track record of client satisfaction and loyalty.

CommunicationLoyalty MarketingClient servicingAccount ManagementBrand ManagementProject Management