Viswanathan C

Content Writer

Chennai, Tamil Nadu, India14 yrs 9 mos experience

Highly Stable

Key Highlights

Over 12 years of B2B content writing experience
Expert in strategic content formats for sales funnels
Proven track record with enterprise-level organizations

Stackforce AI infers this person is a B2B content strategist with extensive experience in enterprise-level marketing.

Contact

Skills

Core Skills

Content DevelopmentSeoMarketing

Other Skills

B2B Content CreationSEO OptimizationContent EditingProject ManagementCollaborationThought Leadership ContentMarketing Collateral DevelopmentMarket ResearchContent ProofingContent ProductionBrand Value BuildingMarket Document CreationSEO Content ManagementEditorial Calendar ManagementResearch Skills

About

Are you looking for a B2B Content Writer with a proven track record to strengthen your marketing and drive tangible business results? I am a seasoned professional bringing over 12 years of experience writing high-impact content in demanding, high-stakes environments for enterprise-level organizations, including HCL and Strive (formerly SPi Global). My Value Proposition is Simple: I don't just fill pages; I produce strategic content trusted by major B2B brands to maintain absolute clarity, uphold a powerful brand voice, and ensure deep relevance that converts your target audience. I specialize in the strategic content formats that move prospects through the sales funnel: • Executive Thought Leadership: Articles, Q&As, and speeches that position leaders as industry authorities. • Long-Form Assets: White Papers, eBooks, and Definitive Guides. • Case Studies & Blogs: Content designed for lead generation and nurturing. • Marketing Collateral: Sales Enablement materials and brochures. • Social Media & Digital Copy: Converting copy for landing pages and campaigns. I am confident my background and experience with some of the industry's most respected names can directly help you achieve your most challenging communication and business goals. ________________________________________ Let's Connect Ready to put enterprise-level content expertise to work for your team? Message me directly here on LinkedIn.

Experience

Self-employed

Freelance Content Writer - Open to New Projects

Jul 2023 – Present · 2 yrs 8 mos · Chennai, Tamil Nadu, India · Remote

Content Writer (B2B & B2C)
My skillset empowers businesses to achieve marketing goals through compelling content. I excel at executing content strategies that resonate with target audiences across B2B and B2C landscapes.
Here is how I leverage my skills:
B2B & B2C Content Creation: From blog posts and articles to website copy and social media content, I deliver clear, concise, and engaging content customized to specific needs.
SEO Optimization & Keyword Research: I understand the power of search engines and leverage keyword research to boost content discoverability.
Content Editing & Proofreading: My keen eye ensures flawless content that delivers the intended message with clarity and professionalism.
Project Management: I organize, manage, and deliver content projects efficiently, meeting deadlines and exceeding expectations.
Collaboration: I thrive in collaborative environments, working seamlessly with marketing teams and designers to bring creative content visions to life.
I am always interested in connecting with marketing professionals and exploring new content-driven opportunities!
Feel free to reach out and let's chat!

B2B Content CreationSEO OptimizationContent EditingProject ManagementCollaborationContent Development+1

Spi global (now straive)

Manager Content

Mar 2017 – Jul 2023 · 6 yrs 4 mos · Chennai, Tamil Nadu, India · Remote

Collecting raw content from sales and business stakeholders and developing marketing-ready copy
Working with senior executives to develop thought leadership content
Writing/editing white papers, case studies, press releases, email campaigns, website copy, brochures, and other marketing collateral
Researching markets and industries to compare and create content that is innovative and original
Consistently brainstorming and collaborating with the team for new ideas and strategies.
Proofing and quality control for all marketing communications
Working closely with the design team to develop creative design ideas and concepts
Keeping track of the latest trends in B2B content marketing, creative copywriting, and competitors and industry trends

Thought Leadership ContentMarketing Collateral DevelopmentMarket ResearchContent ProofingCollaborationContent Development+1

Hcl technologies ltd

Associate Manager

Jun 2011 – Feb 2017 · 5 yrs 8 mos · Chennai, Tamil Nadu, India · On-site

Produce compelling and persuasive optimized content
Seed and market content by sourcing and building a diverse portfolio of outlets
Build brand value with Tweets, LinkedIn updates, and blogs for the CIO
Simplify technology topics into clear, concise value propositions appropriate for diverse audiences within (and outside) the company through case studies, white papers, articles, award nominations
Provide market-ready documents and case studies on the critical transformation initiatives to clients and the market
Support company publications and information dissemination
Produce and handle search engine-friendly content through intelligent usage of keywords
Connect and collaborate with stakeholders from India and Geos for content generation
Provide content briefs for internal teams/stakeholders as required and respond to briefs within specified timelines
Establish and manage an editorial calendar as part of a broader branding and communications plan
Review written material produced across the knowledge management and collaboration
Ensure that the developed content meets agreed organizational quality standards and guidelines