Ling Lin

CEO

Singapore, Singapore19 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Extensive experience in media and digital entertainment.
Proven track record in partnership management and business development.
Expertise in developing growth strategies for diverse markets.

Stackforce AI infers this person is a Digital Media and Advertising expert with strong strategic partnership skills.

Contact

Skills

Other Skills

MarketingAdvertisingNew Business DevelopmentStrategyPartnershipsBusiness PlanningDigital MediaDigital MarketingOnline AdvertisingMarketing CommunicationsMarketing StrategyBusiness DevelopmentSocial MediaMarket ResearchAccount Management

About

Highly passionate individual with experiences in multiple facets of the media landscape ranging from content creation, broad industry development, strategy and operations, advertising sales and content partnerships.

Experience

Youtube

7 roles

Director, YouTube APAC Business Go-to-Market

May 2024 – Present · 1 yr 10 mos

APAC Head of Strategy and Operations

Nov 2022 – May 2024 · 1 yr 6 mos

Head of Partnership Enablement, YouTube APAC

Promoted

Dec 2020 – May 2023 · 2 yrs 5 mos

Head Of Business Operations, Content Partnerships, APAC

Jul 2019 – Dec 2020 · 1 yr 5 mos

Head of Publisher Partnerships, Content Partnerships, YouTube

Promoted

Oct 2016 – Jul 2019 · 2 yrs 9 mos

Strategic Partner Manager, Content Partnerships, North America

Jun 2015 – Apr 2018 · 2 yrs 10 mos

Lead YouTube's in-country strategies with cross-functional teams in Canada
Negotiate, manage and deepen partnerships with top content partners in the North America region to grow their presence on YouTube.

Manager, Content Partnerships, Southeast Asia and Greater China

Jan 2012 – Jun 2015 · 3 yrs 5 mos

Negotiate and sign content deals with top broadcasters, music labels and production companies in the Southeast Asia and Greater China regions.
Lead YouTube's in-country strategies in collaboration with cross functional teams in Greater China.
Manage and deepen partnerships with top content partners to grow their presence on YouTube.

Google

Business Solutions Manager

May 2010 – Dec 2011 · 1 yr 7 mos · Singapore

Establish pipeline of potential clients through cold calling and pitching Google's advertising solutions.
Successfully built two new business verticals (Finance and Media & Entertainment) from ground up.
Worked extensively with direct clients and media agencies throughout Southeast Asia.

Xinya media private limited

Corporate Development/Marketing Manager

Oct 2009 – May 2010 · 7 mos · Singapore

Developed and executed company growth strategy.
Planned optimal structure to undertake; derived financial projections; evaluated growth potential of the business; executed business plans in collaboration with partners in the Greater China region.
Negotiated business acquisitions
Led marketing activities to build positioning of new channel. Engaged potential sponsors and advertisers.

Singapore economic development board

Senior Officer

Jul 2006 – Aug 2008 · 2 yrs 1 mo · Singapore

Senior Officer, Media and Digital Entertainment Group
Attract and grow foreign investments in Media and Digital Entertainment sectors
Responsible for developing and implementing strategies for growth of Singapore as a media hub in collaboration with other government agencies such as MDA and IDA.
Persuaded CEOs and managements of top global Broadcast and Production companies to invest in Singapore.
Identified expansion opportunities and structured successful partnerships for clients.
Evaluated investment proposals and negotiated government tax incentives and grant support.
Senior Officer, Asia-Pacific Operations – Australia/New Zealand & China
Interface with corporations across all industries from the Asia-Pacific region
Analyzed business characteristics of individual regions, attracted investments which led to development of new business areas.
Managed accounts of top corporations from the Chemicals, Biomedical Sciences, Interactive Digital Media, Engineering Services, Consumer Products, Solar and Marine Engineering industries.
Strong understanding of Chinese companies. Anchored largest Chinese R&D setup in Singapore.

Sun new media

Management Assistant

Apr 2005 – Apr 2006 · 1 yr · China

Pitched to potential advertisers
Interpreted during meetings and translated documents from English to Chinese and vice versa.
Key member in the set up of Sun New Media’s online magazine, conceptualizing and editing content.
Independently planned, filmed, interviewed and edited video clips.