Shashi Udyavar

CEO

Mumbai, Maharashtra, India21 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 15 years of digital marketing expertise.
Led digital strategy for L'Oreal and Vodafone.
Consulting for Media and Entertainment clients.

Stackforce AI infers this person is a Digital Marketing Strategist with extensive experience in B2C marketing across diverse industries.

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Skills

Core Skills

Digital MarketingClient ManagementAdvertisingCampaign ManagementBusiness DevelopmentDigital StrategyContent StrategyInfluencer StrategyEcommerce MarketingDigital MediaSocial Media MarketingBrand Management

Other Skills

New Business DevelopmentSEMMobile MarketingWebsite DevelopmentDisplay AdvertisingDigital communicatOnline MarketingWeb MarketingMobile DevicesFacebookMarketingStrategyManagementIntegrated MarketingTeam Management

About

Over 15 years of digital marketing and strategy experience. Led digital at L'Oreal India and Vodafone India. Currently consulting Media and Entertainment clients on their consumer acquisition and retention strategy using Facebook products. Deep expertise in digital media, content creation and performance marketing. Experience working across categories and brands - from technology to beauty. Love to collaborate with brands and agencies on their next big campaign.

Experience

21 yrs 6 mos

Total Experience

3 yrs 8 mos

Average Tenure

7 yrs 10 mos

Current Experience

L'oréal (india)

Head, Digital Marketing, L'Oreal India Consumer Products

Dec 2014 – Jan 2018 · 3 yrs 1 mo · Mumbai Area, India

Led Digital Marketing at L’Oreal India (Consumer) for 3.5 years. Was part of the Global Digital Transformation Board at L'Oreal Globally.
Responsible for all digital strategy and implementation, including digital media, influencer strategy, social content and digital brand presence, insights and ecommerce marketing.
Managed a team of 4 to ensure the right digital presence across various online platforms. As a team, we drove digital excellence with great content, right partnerships and effective media choices.
Successes included having the highest market share on Nykaa, multiple content partnerships and new digital first launches.

Vodafone india

Manager, Online Marketing

Jun 2011 – Dec 2014 · 3 yrs 6 mos · Mumbai

Primarily responsible for managing Vodafone India’s digital media presence, across social networks and paid platforms.
I manage the digital media budgets for Vodafone and a critical responsibility is defining the digital media role for every campaign, amplifying brand communication across different platforms - search, social, display, mobile. As part of the media team, I measure and report defined relevant metrics to internal stakeholders. I also work towards delivering business targets across different product lines.
I am also the social media lead for Vodafone, and manage the complete brand presence on social networks. I collaborate with different internal teams (HR, Customer Service) to provide guidance and support on their activities. This involves articulating the brand point-of-view for customer interactions or while developing the employer brand on networks such as LinkedIN

Indigo consulting

Account Director, Web Marketing

Dec 2008 – Dec 2011 · 3 yrs

Managing key relationships and accounts; suggesting and implementing various digital initiatives for clients in order for them to leverage online marketing channels.

Capgemini india

Senior Consultant

May 2007 – Dec 2008 · 1 yr 7 mos

Business Analyst at Capgemini India. Worked with IAEA, Vienna towards implementing technology solutions to help create new business processes. (2007-2008)