Oct 2019 – Present · 6 yrs 5 mos · India · Remote

• BRIK Academy was founded to improve the service quality of various essential functions (Brand Insights, Competitive Intelligence, Business Analytics, and Forecasting) required to support global drug development and commercialization. India is becoming the hub for global pharmaceutical GCCs and the professionals will require world-class training and courses to make the most out of the current and future opportunities.

Mar 2019 – Sep 2020 · 1 yr 6 mos · Hyderabad, Telangana, India · Remote

Apr 2018 – Feb 2019 · 10 mos

• In his five-year association with Novartis, he has supported respiratory franchise as Brand Manager Insights & Analytics (functional reporting to Global Brand Director), the key responsibility areas were to drive data driven insights to monitor the performance of Respiratory portfolio, along with setting up proactive CI strategies to support long term product/franchise strategies.
• Major deliverables:
• Situation analysis for Integrated Product Strategy
• Budget management for I&A and vendor management
• Monitoring portfolio performance through external (sales/market share) and internal KPIs (ATU insights)
• Set up and monitoring of annual CI plan
• Set up and management of Primary Market Research (POPs - Non-PSPs)
• CI Management at global medical conferences

Jan 2018 – Present · 8 yrs 2 mos · Hyderabad, Telangana, India · On-site

Sep 2016 – Nov 2017 · 1 yr 2 mos

• Supporting Brand Effectiveness team (over 50 associates) as Patient-Oriented Program (POP) Expert. Ensuring teams training and audit readiness for GxP relevant services such as PMR also represented the team during any internal and external audits.

Jan 2016 – May 2018 · 2 yrs 4 mos

• Key role in development of integrated product strategy and defining KPIs for performance monitoring. Competitor assessment and response plan formation with business impact quantification. Read business macro and micro environmental changes to provide proactive solutions for sustainability.

Jul 2014 – Jan 2016 · 1 yr 6 mos

• Responsible for Global Competitive Intelligence and strategic consulting for the Respiratory Franchise and Generic Competition. Planning, management, and execution of global CI activities for the respiratory franchise.

Dec 2012 – Jun 2014 · 1 yr 6 mos · Gurgaon, India

• Being Assistant manager at Business Insight team at GSK Knowledge center; Virendra was responsible for timely executions of ad-hoc and regular projects related to vaccines such as DTP, HPV, and Hepatitis, etc. Plans involved market sizing for vaccines, growth drivers and new market opportunities. Virendra was also keeping track of annual and monthly consumption of vaccines against the allocated sales worldwide.

Jun 2010 – Jul 2012 · 2 yrs 1 mo · Infospace - Gurgoan, Haryana

• I have supported my clients in superior decision making by providing valuable information. With a good understanding of delegated therapy areas, I could visualize the critical events which can directly or indirectly impact our client’s business. I have put myself into client shoes to understand their day to day challenges.
• My clients comprise CI team heads and brand managers from various therapy areas, from global pharmaceutical companies.

Jun 2009 – Apr 2010 · 10 mos · New Delhi Area, India

• I have executed various primary and secondary research projects for Life-science and Healthcare clients. The assignment were associated with competitor product profiling, competitor pipeline tracking, understanding payer policies and regulatory update.