Yamini Wadhwa

Digital Marketing Specialist

Noida, Uttar Pradesh, India4 yrs 1 mo experience

Highly Stable

Key Highlights

Drove 450K+ registrations in high-impact campaigns.
Scaled daily traffic from 30K to 90K through strategic content.
Achieved 30% open rates in email marketing campaigns.

Stackforce AI infers this person is a Marketing Specialist with expertise in MarTech and digital engagement strategies.

Contact

Skills

Core Skills

Email MarketingCampaign StrategiesContent CreationDigital Marketing

Other Skills

Social Media MarketingWriting For The WebCuratingData CollectionPrimary ResearchInbound MarketingContent StrategyContent ManagementMarket AnalysisMarket ResearchTrend AnalysisMarketing CampaignsStrategyBrand CommunicationUser Experience Writing

About

I help brands say the right thing to the right people. Over the past few years, I've worked on campaigns that actually connect through clear messaging, smart emails, and content that people want to read. I do campaign planning, email marketing, content writing, social media strategy, and creative direction. My focus is simple: understand what makes people care, then build campaigns around that. Whether it's getting more engagement, finding the right brand voice, or making complicated things sound simple. I bring ideas that work. Connect to Know moree!

Experience

Geeksforgeeks

3 roles

Marketing Executive

Promoted

Mar 2024 – Present · 2 yrs

Executed performance marketing campaigns across Google, Meta, and native platforms, improving CTR by 10% and scaling display ad performance by 4X through data-driven graphic ad creation
Managed multi-channel social media presence: LinkedIn (3M), Instagram (460K), Telegram (19K+), Pinterest (8.8K+), and community pages (3M+ reach), achieving 2X engagement growth
Launched high-impact campaigns: GfG 160 (450K+ registrations), Three 90 Challenge (500K+ registrations, 70% completion rate, ₹5Cr+ refunds), Geek Summer Carnival (₹3Cr+ pre-sales), and GfG Connect
Drove revenue through strategic email marketing (sales, promotions, engagement content) with 30% open rates and 1.1% CTR, exceeding industry benchmarks
Executed end-to-end partnership campaigns with Adobe, MongoDB, and Deutsche Bank using targeted segmentation, increasing sign-ups by 50%
Created conversion-focused content across ads, e-books, brochures, and landing pages while scaling daily traffic from 30K to 90K for National SkillUp campaign
Enhanced lead generation through strategic content planning and multi-channel optimization

Social Media MarketingWriting For The WebEmail MarketingContent CreationCampaign Strategies