Shivani R M

Product Manager

India2 yrs 10 mos experience
Most Likely To Switch

Key Highlights

  • Proven track record in product management and innovation.
  • Strong expertise in brand activation and market expansion.
  • Skilled in stakeholder management and strategic partnerships.
Stackforce AI infers this person is a Product Management professional with expertise in brand activation and market strategy.

Contact

Skills

Core Skills

Product LaunchStakeholder ManagementBrand ActivationSales ManagementAdvertisingMarket AnalysisAccount ManagementCustomer AcquisitionNew Market ExpansionData AnalysisProject ManagementMarket DevelopmentBusiness DevelopmentMarket ResearchCopywritingSales And Marketing

Other Skills

Online Content CreationDigital StrategyCustomer MarketingGo-to-Market StrategyPartnership ActivationService ActivationCampaign StrategiesBTL ActivationsBrand LoyaltyEmail MarketingCommunicationCase StudiesMedia PlanningSales Funnel OptimizationCorporate Finance

About

Figuring it out with Product Management.

Experience

2 yrs 10 mos
Total Experience
1 yr 5 mos
Average Tenure
1 yr 10 mos
Current Experience

Cmo fellowship

Fellow

Dec 2025Feb 2026 · 2 mos · Gurugram · Remote

  • Launched my Website! Refreshing MBA theories and Structuring Work-ex related learnings into theory! loving the peer group already !
Email MarketingAdvertisingCommunicationCase StudiesMedia PlanningMarket Analysis

Astral adhesives

2 roles

Product Manager- NPD & Innovation

Promoted

Apr 2025Present · 1 yr 1 mo

  • The Mentor said gear up! travel more and here is a new set of challenges. Go & Conquer!
Online Content CreationDigital StrategyProduct LaunchStakeholder ManagementCustomer MarketingGo-to-Market Strategy+2

Product Manager

Jul 2024May 2025 · 10 mos

  • Fun story : the youngest kid on the floor got a large portfolio to handle and all the mentors on the floor guided her! entrusted her with campaigns, WhatsApp forwards and supercool BTL Activations
Sales ManagementCampaign StrategiesBrand ActivationBTL ActivationsBrand Loyalty

Yubi

Associate- Corporate Finance

May 2023May 2024 · 1 yr · Mumbai, Maharashtra, India · On-site

  • Mumbai - Client Acquisition & Relationship Management
  • 3 Key Accounts of Lifestyle brands in India in Supply Chain Finance
  • Revived Clients through Market research, CRM tools, collaborative marketing & decreased the CAC.
  • Gujarat - MVP for New Geography
  • Driving growth in cohort by business insights & targeted marketing to design MVP for GREP Projects
  • Spearheading the acquisition of Infra-clients who liaison with ONGC, IOCL & NHAI projects for Surety Bonds
Account ManagementCustomer AcquisitionSales Funnel OptimizationEmail MarketingCorporate FinanceSmall and Medium-Sized Enterprises (SME)

Mahindra group

Geographical expansion intern

Jun 2022Aug 2022 · 2 mos · Worli, Maharashtra, India

  • Worked on Geographical Expansion of Punjab & Chandigarh region. Attended meetings with the channel partners- technical vendors, legal vendors, Connectors & DSAs(private & corporate) & Developed a model to forecast affordable Home loan Demand in new geographies based on 'shortage of adequately housed households'
New Market ExpansionBusiness AlliancesStrategic AlliancesData AnalysisForecasting

Svatanya

Intern - monitoring and evaluation

Jun 2022Aug 2022 · 2 mos · Ahmedabad, Gujarat, India · Remote

  • Worked on a Monitoring and Evaluation Project with Svatanya India to understand the impact of Income Generating Activities on livelihoods of women in Rurban India. Designed a framework to monitor the short term and long term impact - financial and social for women artisans associated with Svatanya India
Project ManagementBusiness Strategy

Symphony industrial coolers

Intern - Market expansion

Feb 2022Feb 2022 · 0 mo

  • Devised a project to strategically promote Rural Sales of Symphony Coolers in the country with the help of satellite imagery and promotional offers. Proposed a financial model & a EMI tracker for informal payment mechanisms and EMI
Distribution StrategiesMarket DevelopmentBusiness DevelopmentCommunity Partnership Development

Dharma life

LUYM intern- Content & Course

Nov 2021Jan 2022 · 2 mos · remote

  • As a part of ''Lighting Up Young Minds(LUYM) Learning” fellowship program with Dharma Life. Conceptualized course content for an EdTech platform & collaborated with 6 local cyber cafes for conducting
  • online classes for 50+ rural students from UP, Uttarakhand, and Rajasthan for teenage students
  • ▪ Tutored 50+ students in Foundational Mathematics, Environmental awareness & Peer learning for 7th and 8th class

Baif development research foundation

Marketing Intern

Oct 2021Nov 2021 · 1 mo · Gujarat, India · On-site

  • Rural Immersion program as a part of Village field work segment.
Business MarketingResearch SkillsMarket Research

Milaan foundation

Content Writer - Girl-Icon program

Mar 2021Aug 2021 · 5 mos · Uttar Pradesh, India

  • As summer intern as a content writer for Uttar Pradesh, researched about the existing barriers & motivations for higher education among the adolescent Girls in Rural and Urban India
CopywritingCreative Content Creation

Vidya dairy

Student Trainee

Apr 2019Aug 2020 · 1 yr 4 mos · Anand, Gujarat, India

  • 1-year exposure with Amul - Dairy & food safety ecosystem at Vidya Dairy, Anand. Focused at hands-on experience in milk procurement & processing into diversified products. Participating in marketing and sales activities to increase awareness about latest products by Amul & conducting FGDs to understand the consumer sentiment around pouched- standardized milk, Amul tru and Amul cookies
Sales and MarketingProduction PlanningPackaging DesignNew Product Implementations

Education

Institute of Rural Management Anand (IRMA)

Rural Management

Anand Agricultural University, Anand

Bachelor of Technology - BTech — dairy technology

Aug 2016Aug 2020

RMIT University

Sustainable Business through Green HR

Jan 2022Jul 2022

Griffith University

Social Change: How can Marketing Help

Sep 2022Nov 2022

Deakin University

Sports Marketing

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