Nov 2022 – May 2025 · 2 yrs 6 mos · India · Remote

• Championed data-driven strategies, including segmentation, personalized communication, and customer feedback integration, resulting in significant increase in retention rates.
• Achieved a 2.5X growth in repeat sales, scaling monthly repeat sales from ₹60 Lacs to ₹1.5 Cr.
• Tripled direct attributed GA sales, increasing monthly revenue from ₹15 Lacs to ₹40 Lacs by leveraging automation channels for optimized engagement and conversions.
• Led the end-to-end integration of app channels to enhance personalized user experiences and implement strategic app campaigns contributing 16% of total sales (₹6.2 Cr in last financial year).
• Improved customer cohort movement, particularly in M0 & M1, by conducting survey, customer calling, campaigns to know interests. M0 Cohort Increased from 5% to 8%.
• Expert in leveraging CleverTap, Shopify, HubSpot, MoEngage, WebEngage, Salesforce etc. to optimize business growth and customer engagement.
• Implemented multiple A/B tests on a month-over-month (MoM) basis to analyze user behavior, preferences, and optimize strategies for improved engagement and conversions.
• Managed and mentored a dedicated team of content writers and graphic designers, ensuring alignment with brand messaging and marketing goals.
• Proven improvement in customer lifecycle by creating, managing and overseeing, automated live and personalized journeys.

Oct 2021 – Nov 2022 · 1 yr 1 mo

• Increased brand awareness by developing and executing targeted marketing campaigns.
• Streamlined internal communication processes, fostering a collaborative work environment among team members.
• Enhanced lead generation by optimizing landing pages and implementing email marketing strategies.
• Championed the use of analytics tools within the department, enabling data-driven decision making across all marketing channels.
• Collaborated with cross-functional teams to develop integrated marketing plans that aligned with overall business objectives.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Apr 2021 – Oct 2021 · 6 mos

Apr 2020 – Apr 2021 · 1 yr

Jun 2019 – Mar 2020 · 9 mos

May 2018 – Jun 2019 · 1 yr 1 mo

• Designed and developed MediaFerry learning center
• Built single-page landing pages on a custom-built framework for prospects as and when required
• Handled social media channels by sharing industry-related information and news
• Maintain the main site by adding/updating blog pieces and other website content
• Create promotional collateral and credentials deck
• Create signature banners, creative thumbnails, and logo for marketing activities
• Working closely with sales team for executing email campaigns through MailChimp
• Maintenance and monitoring of all quality control activities
• Hands-on experience in GTM and GA management

Oct 2017 – May 2018 · 7 mos

• Researching industry-related topics
• Preparing well-structured blog copies
• Promoting content on social networks and monitoring engagement
• Creating and distributing marketing copy to advertise creative production solutions

Aug 2015 – Sep 2017 · 2 yrs 1 mo

• Creating and revising content for the company website and blog copies
• Create and maintain real-estate project and locality description
• Generate micro site content with relative keywords insertion
• Maintain SEO activities of all the write ups with social media promotion
• Carrying out periodic check of website content and also improvising the same according to company requirements