Rishika Bagga‎

Digital Marketing Specialist

New Delhi, Delhi, India4 yrs 4 mos experience

Key Highlights

Expert in social media strategy and content planning.
Proven track record with beauty and lifestyle brands.
Strong client liaison and campaign execution skills.

Stackforce AI infers this person is a Social Media and Brand Marketing Specialist in the FMCG sector.

Contact

Skills

Core Skills

Social Media MarketingContent StrategyPublic Relations

Other Skills

Client ServicingInfluencer MarketingCommunicationSocial Marketing FulfillmentMarketing StrategyCampaign PlanningPress ReleasesMedia WritingWeb Content WritingStrategySocial MediaClient LiaisonCreative Market Planning & ExecutionPress CampaignsPublic Speaking

About

Brand and social media professional with experience across beauty, lifestyle and FMCG brands. I work on content strategy, campaigns, launches and day-to-day brand building, collaborating closely with creative teams, creators and clients. Interested in roles that combine strategic thinking with strong execution in digital and social. Open to opportunities in brand marketing, social media and digital strategy.

Experience

Freelance

Social Media Manager

Oct 2025 – Present · 5 mos

Managing social media strategy and content planning for beauty, lifestyle, wellness, home décor, and personal branding clients.
Working with brands including Misu, Radhika Arora Label, The Modern Ritual, Kashti Foundation, and Firstbeat India Gentech.
Developing content calendars, captions, and engagement-driven formats to strengthen brand storytelling and audience interaction.

Social Media MarketingContent StrategyClient Servicing

Chatterbox communication

Social Media Marketing Specialist

Apr 2023 – Aug 2025 · 2 yrs 4 mos · On-site

Managed social media strategy and campaign execution for brands including Etude India, Kevin Murphy India, Arish Bio Natural, Casmara India, Ola Candy Beauty, Leo Eyewear and Esskay Beauty.
Served as a key client contact, ensuring smooth campaign planning, coordination, and execution across platforms.
Planned and executed integrated social media campaigns focused on engagement, brand awareness, and audience growth.
Contributed to campaign ideation, trend analysis, and concept development for product shoots and brand activations.
Supported the Brand Ambassador shoot with Palak Tiwari, coordinating content planning and campaign storytelling.
Contributed to brand strategy decks, campaign pitches, and Amazon Sponsored Brand Video initiatives.

Influencer MarketingCommunicationClient ServicingContent StrategySocial Marketing FulfillmentMarketing Strategy+1

Crosshairs communication

Public Relations and Social Media Associate

Jul 2022 – Apr 2023 · 9 mos · New Delhi, Delhi, India

Managed PR and social media coordination for skincare and beauty brands including Kiehl’s India, The Tribe Concepts, and Inveda.
Coordinated with clients, media houses, and creators to support brand visibility and coverage.
Drafted press releases, media notes, and campaign documentation.
Managed monthly coverage reports and tracked media activations and campaign impact.
Supported media and influencer coverage for major events including ICAI – National Education Summit on Commerce & Accountancy and Big Boy Toyz launch, engaging with Category A media and influencers.

Social Media MarketingPublic RelationsInfluencer MarketingPress ReleasesMedia WritingClient Servicing

Stratton leo communication

Content and Public Relations Trainee

Feb 2022 – May 2022 · 3 mos

Assisted with digital content creation including blog articles, post copies, and press releases.
Supported media coordination, journalist outreach, and event coverage.
Contributed to media coverage for the launch of Saaya Med Multi-Speciality Clinic, attended by Renedy Singh and Bhaichung Bhutia.
Assisted in media distribution and press interactions for brand announcements and PR campaigns.

Social Media MarketingPublic RelationsInfluencer MarketingWeb Content WritingContent Strategy