Aiza Coronado — Co-Founder
B2B SaaS leaders know that emails drive activation, retention, and ultimately, REVENUE. But the problem? 🫤 They struggle to build a clear lifecycle email strategy. And they have ZERO clue on where to start. I’ve spent a decade helping SaaS teams craft high-impact email systems—whether they’re PLG, SLG, or hybrid. Now, I help teams answer questions like: "What emails should we send to whom? And when?" "How do we nurture free users into paying customers? We have multiple ICPs." "How can we optimize our emails for engagement and retention?" And lately, "Can you help me find and cold email B2B prospects?" ➡️ My specialty is designing SaaS lifecycle strategies that drive activation, habit formation, and expansion. Whether you're starting from scratch or have the foundation in place, I can help your build the habit of using your SaaS. 📩 DM me "LIFECYCLE" for projects, questions, and consults. I can send over my SaaS Lifecycle Email Planner so you can map your lifecycle emails in ONE day. ;) I can also help you do it over Zoom. • • • • • • • What I've done/doing • • • • • • • • Managed SaaS email lists with over 400k subscribers • Set up multiple email platforms for growing SaaS to save on costs (Intercom x SendGrid) • Rebuilt onboarding processes of 6+ SaaS (from emails to UX/UI) • Built the GTM of a new product for a SaaS during the pandemic and converted ~35%+ of beta users into paying users (mostly thru in-apps + emails) • I built and managed lean marketing teams for 2 growing SaaS • I co-run a SaaS copy + content agency, served 40+ SaaS in 14 countries 👯♀️ I obsess with side projects too: • 10k+ writing x B2B marketing community on FB • The Glimmer Code Newsletter Open to collabs too. My DM's open. :)
Stackforce AI infers this person is a SaaS marketing expert with a focus on lifecycle strategies and email campaigns.
Location: Calabarzon, Philippines
Experience: 15 yrs 10 mos
Skills
- Lifecycle Marketing
- Email Campaigning
- Demand Generation
- Email Marketing
- Marketing Strategy
- Product Marketing
- Seo Copywriting
Career Highlights
- Expert in crafting SaaS lifecycle email strategies.
- Managed email lists with over 400k subscribers.
- Co-founder of a SaaS copy and content agency.
Work Experience
The Glimmer Code ✦
Founder & Creator (1 yr 2 mos)
AirBaton™
AllBound Strategist (1 yr 11 mos)
Phytech
Intercom Specialist (9 mos)
Split Dragon
Fractional CMO (1 yr)
Marketing Consultant (6 mos)
Encharge
SaaS Blog Writer (1 yr 11 mos)
Self-employed
SaaS/B2B Lifecycle Marketing Consultant (5 yrs 6 mos)
Exit Five
Member (5 yrs 8 mos)
EmailMeForm, LLC
Head Of Marketing (3 mos)
Copywriter (5 yrs)
CaaSocio
Co-Founder & Partner (6 yrs 2 mos)
HuffPost
Contributor (2 yrs 7 mos)
Ideaing
Tech Blogger and Deals Writer (4 yrs 7 mos)
MoneyMax.ph
Personal Finance Article Contributor (6 mos)
IMG
Associate Planner (1 yr)
Analog Devices
Test Development Engineer (4 yrs 7 mos)
Manufacturing Development Engineer (1 yr 6 mos)
Upwork
Product Copywriter | Web Content Writer (9 yrs 3 mos)
Ozio Media
Article Writer (1 yr 1 mo)
Education
Master of Business Administration (MBA) at De La Salle University
Bachelor of Science at OnlineX Programs
High School at Iloilo National High School - Special Science Class
Elementary at St. Joseph Grade School
