Jul 2023 – Dec 2023 · 5 mos · Kerala, India · Remote

• Lead strategic planning for marketing operations to align with business objectives.
• Oversee the execution of digital marketing campaigns, ensuring effective targeting and delivery.
• Manage and lead a team of marketing professionals, fostering collaboration and innovation.
• Develop and refine marketing processes to enhance efficiency and effectiveness.
• Responsible for budget allocation and optimization to achieve maximum ROI.
• Implement and integrate marketing technologies to streamline operations and enhance results.
• Work closely with clients to understand their marketing goals and align strategies accordingly.
• Collaborate with cross-functional teams such as sales, design, and content to ensure cohesive marketing efforts.
• Implement quality assurance processes to maintain high standards in campaign delivery.
• Stay abreast of industry trends and conduct market research to inform marketing strategies.
• Provide training and development opportunities for team members to enhance their productivity.

May 2022 – Aug 2023 · 1 yr 3 mos

• Identify, develop, and evaluate marketing strategies, based on
• BYJU’S objectives and market
• Characteristics.
• Generate and compile reports of the team w.r.t. lead
• generation, sales conversions and revenue
• generated through it, with the higher management on a weekly
• basis
• Mentor team members to build strong consumer relationships,
• collect product and brand feedback and proactively address all
• consumer needs.
• Formulate, direct, and coordinate marketing campaigns to
• promote Byju’s products, generate leads and to ensure the
• revenue generated through the zone assigned
• Responsible to set up the processes for monitoring the
• marketing campaigns of the city(Salem, Kasaragod, Kannur
• and Kozhikode) and associates on a day to day basis and
• provide them with direction and guidance
• Plan the regional BTL activation along with the team and
• ensure implementation across their zone
• Ensured onboarding of educational institutions(Thanjavur,
• Thiruvarur and Ariyallur) and handle the entire operational
• activity as per the project requirement
• Evaluate the financial aspects of marketing activities,
• expenditures or return-on-investment and profit-loss projections

May 2021 – May 2022 · 1 yr

Aug 2020 – Nov 2020 · 3 mos · Coimbatore, Tamil Nadu, India

• I was part of a project titled "Kids footwear industry: Marketing research on the internal and external environment analysis with regard to COVID19."
• My responsibilities were to do,
• Industry analysis, Competitor analysis, and company analysis using different management strategies.
• Drafting & Editing Survey Questionnaire
• Online survey link checking
• Launching the survey
• Preparing Analysis Plan(detailing Tables specifications
• Sample performance and analysis
• Managing the sampling process
• Analysis and report writing - Analyzing and summarizing the data to answer client questions and provide meaningful recommendations

Jul 2020 – Oct 2020 · 3 mos · Mangaluru, Karnataka, India

• Conduct market research on the water purifier sector in the Indian industry and submit a report on the respective topic.