Nov 2022 – Jan 2023 · 2 mos

Aug 2022 – Nov 2022 · 3 mos

Apr 2021 – Jul 2022 · 1 yr 3 mos

• Responsible for P&L, strategy, activation and communication for Cadbury 5 Star, Cadbury Celebrations and Cadbury Fuse, reporting to the India CMO
• Overall portfolio RSV INR 2700Cr+
• Developed and launched a new proposition for 5 Star - 'Do Nothing,’ to build imagery and brand appeal among younger consumers
• Re-ignited 5 Star to grow from flat volumes to 3 Year CAGR of 15%
• Delivered the most awarded campaigns in the country - 5 Star Do Nothing, Not Just a Cadbury Ad 1.0 and 2.0, My First Rakhi - driving revenue, salience and brand love
• Developed Brand Playbooks for Celebrations, 5 Star and Fuse detailing positioning, brand growth strategy and roadmap
• Launched proposition refresh –’Bhaari’ and recipe renovation to unlock distribution on Fuse - Brand growth +60%
• Built year round gifting as a significant pillar contributing 30% of brand revenue for Celebrations
• Portfolio revenue +70% in 3 years

Sep 2019 – Apr 2021 · 1 yr 7 mos

• Responsible for P&L, strategy, activation and communication for Cadbury 5 Star, Cadbury Celebrations and Cadbury Fuse
• Overall portfolio RSV INR 2600Cr+

Mar 2019 – Aug 2019 · 5 mos

• Responsible for formulating the brand strategy, growth roadmap, innovation funnel, communication and new product development for Bournvita India

Jan 2017 – Feb 2019 · 2 yrs 1 mo

• Responsible for formulating the brand strategy, growth roadmap, innovation funnel, communication and new product development for Cocoa Beverages for Asia Pacific, Middle East and Africa
• Developed the strategic domains and innovation calendar for Cocoa Beverages
• Developed a single proposition for Bournvita in AMEA - new communication on functional promise - 'Strong from Within’
• Led the renovation of Bournvita India with product, packaging and proposition refresh (Apr 2018)
• Built Exams as a significant occasion for the category through activations in 2018 and 2019 (Exam Sale)

Jan 2015 – Dec 2016 · 1 yr 11 mos

• Responsible for development and execution of activations, media and communication for Bournvita (INR 960 Cr),
• Developed and executed the new thematic (Gymnast - Tayyari Jeet Ki) in to revive growth and share (+80bps)
• Developed new functional communication (Monkeybar) to build nutritional credentials of the brand
• Launched the Rs 5 LUP driving availability in 130k stores within 4 months of launch and contributing 8% to brand revenue
• Developed and executed brand expansion strategy in the East to gain 70bps share
• Expanded the largest door to door consumer education program scaling up to reach 46 lakh households directly

Apr 2013 – Dec 2014 · 1 yr 8 mos

• Development and execution of brand strategy, media planning and sales activation for brands with a turnover of INR 370Cr
• Drove profitability for Perk through end to end value stream mapping increasing gross margin by 16pp
• Increased brand share within Coated Wafer Biscuits (CWB) (+3pp)
• Regional campaign in South (Letter TVC and surround activation) leading to +3pp share gain within wafer segment

Mar 2011 – Mar 2013 · 2 yrs

• Led a team of 5 to plan and achieve 127% of target for 2011 and 106% in 2012, highest in achievement all India for both years.
• Awarded Managing Director’s Certificate of Excellence for two consecutive years (top 10% in the country).
• Fastest growing territory in India in 2011 at 109% growth and market share gain (Chocolates +5.3pp Beverages +9.1pp)

Jun 2010 – Feb 2011 · 8 mos

Apr 2009 – Jun 2009 · 2 mos

Jul 2007 – Jun 2008 · 11 mos