Tony Cleasby

Associate Partner

Denver, Colorado, United States19 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in mixed methods market research and strategy.
  • Proven track record in client engagement and project management.
  • Strong background in B2B and B2C marketing for entertainment.
Stackforce AI infers this person is a B2B and B2C marketing strategist with expertise in market research for the entertainment industry.

Contact

Skills

Core Skills

Market ResearchStrategic ConsultingClient EngagementProject ManagementCreative Services CoordinationMixed Methods Market ResearchProgram DevelopmentBusiness Development

Other Skills

Analytical SkillsResearch MethodsSurvey ProgrammingPolicy AnalysisCustomer InsightInterpersonal SkillsCommunity EngagementResearch SkillsBusiness InsightsCustomer AnalysisConsumer InsightBrand StrategyFace-to-face CommunicationQuestionnairesData Management

About

Draw on experience in B2B and B2C marketing and research to help companies in the arts, streaming and entertainment spaces employ actionable data for 1). capitalizing on new market opportunities and 2). building sustainable multichannel relationships with international audiences. Areas of expertise include: Mixed Methods Market Research (quantitative and qualitative, including AI tool deployment and data collection) Strategic Consulting (market research and expansion; entertainment and media) Program Development, Implementation and Management Project Management Client Engagement Creative Services Coordination Communications Strategy

Experience

19 yrs 6 mos
Total Experience
2 yrs 9 mos
Average Tenure
10 yrs 3 mos
Current Experience

Wordbank us

3 roles

Director of Market Strategy

Promoted

Sep 2024Present · 1 yr 7 mos

  • Provide in-depth analysis, reporting and guidance to senior leadership on the state of both the marketing industry and industries relevant to our clients.
  • Develop original research detailing marketing and localization trends in order to enhance the cross-industry intelligence of Wordbank for prospect outreach and partner cultivation.
  • Advance Wordbank’s service offering and client base by identifying industry trends and areas for business growth.
  • Cultivate new prospects in the streaming and entertainment industry for revenue growth activities.
  • Optimize research program design, structure, mixed methods approach, and execution plan for all research-related projects.
Analytical SkillsMarket ResearchClient EngagementProject ManagementStrategic Consulting

Assistant Director of Market Research

Apr 2022Sep 2024 · 2 yrs 5 mos

  • Conduct internal research to provide market insights to Marketing and Sales departments for omnichannel audience and client engagement;
  • Oversee development of research team, workflow and processes to serve the company goal of expanding role as a leader in the marketing localization space;
  • Provide mixed methods research services to clients across multiple industries invested in developing informed strategies for market discovery and penetration;
  • Build, refine and optimize research practices and tools to best serve actionable data collection efforts for Wordbank clients and fellow team members.
Analytical SkillsResearch MethodsSurvey ProgrammingPolicy AnalysisCustomer InsightInterpersonal Skills+16

Creative Program Manager

Aug 2021Apr 2022 · 8 mos

  • Enlisted as a consultant via Robert Half to oversee the Creative Program for Wordbank, a localization marketing agency catering to major international B2C and B2B brands and companies;
  • Managed work for multiple client accounts (i.e., Netflix, Google and Amazon) served by a team of 20+ project managers, designers, and international resource coordinators;
  • Executed on senior-level projects, including oversight of delivering 2000+ title treatments per month for Netflix across 38 languages -and- development for Google of eCommerce and display+video localization best practice guides across 12 international markets;
  • Produced programmatic tools for conducting mixed methods marketing research projects and team member advancement goal planning.
Analytical SkillsInterpersonal SkillsCommunity EngagementCustomer AnalysisBrand StrategyFace-to-face Communication+5

University of denver

Senior Project Manager

Apr 2017Jun 2020 · 3 yrs 2 mos · Greater Denver Area

  • Developed a comprehensive division workflow and project management system for providing strategic marketing and communications services to the University community;
  • Oversaw project management and traffic coordination team for multichannel marketing and communications campaigns;
  • Managed the intake and coordination of marketing and communications projects requested by client departments;
  • Produced project briefs and reports for signature initiatives and communications directed at primary University stakeholders and audiences;
  • Organized and facilitated integrated creative team collaboration and discovery sessions with the Division of Marketing and Communications staff;
  • Executed department operational tasks related to addressing human resource needs, meeting scheduling requirements, and vendor contract submissions.
Analytical SkillsInterpersonal SkillsCommunity EngagementBrand StrategyFace-to-face CommunicationStrategic Thinking+3

Network for culture & arts policy (ncap)

Principal Consultant and Lead Project Manager

Jan 2016Present · 10 yrs 3 mos

  • Coordinate quantitative and qualitative research teams to conduct research analysis and evaluation for social-minded and cultural organizations and businesses;
  • Deliver recommendations that outline credible opportunities designed to foster community engagement that catalyzes local economies and cultures;
  • Compile final reports for clients based on findings from analysis of collected data on audiences, programming, market landscape research, and future prospects;
  • Oversee all administrative and operational management tools utilized for project management, time tracking, process document templates, and long-term planning.
Analytical SkillsResearch MethodsSurvey ProgrammingPolicy AnalysisInterpersonal SkillsCommunity Engagement+15

Uchicago creative - university of chicago

2 roles

Business Development Consultant

Promoted

Oct 2015Jun 2016 · 8 mos

  • Executed business capabilities assessments to determine ways of improving operations and identify new revenue opportunities;
  • Collaborated with communications leadership to devise strategies for campus and community outreach;
  • Trained incoming creative project management teams on operating procedures, project systems, and vendor relationships;
  • Worked with University leadership and creative service personnel to plan signature events and initiatives.
Analytical SkillsInterpersonal SkillsCommunity EngagementBrand StrategyFace-to-face CommunicationData Collection+4

Creative Project Manager

Apr 2014Sep 2015 · 1 yr 5 mos

  • Operated as project manager overseeing the development of communication materials for University of Chicago department partners and clients;
  • Utilized Asana and Basecamp systems to monitor an average of 25-50 creative projects at any given time ranging widely in scope, timeline, complexity, and priority level;
  • Coordinated full-time and freelance professional design and editorial teams operating both locally and remotely;
  • Convened with senior directors to plan launch and outreach activities for signature events, community engagement programs, and university-wide initiatives;
  • Interfaced with digital and web service units on the creation of integrated multimedia communication campaigns;
  • Assisted in the development and implementation of comprehensive project management system and processes for all department staff;
  • Managed accounts with outside print vendors and marketing firms. Cultivated ongoing relationships with department clients and contacts to execute on long-term design and communications plans.
Interpersonal SkillsCommunity EngagementBrand StrategyFace-to-face CommunicationStrategic ThinkingProject Coordination+1

The university of chicago urban education institute

Project Coordinator

Apr 2013Apr 2014 · 1 yr · Chicago, Illinois

  • Served on the University of Chicago research and learning unit of 100Kin10, a multi-sector national network of over 150 partner organizations dedicated to training 100,000 science, technology, engineering, and math (STEM) teachers by 2021;
  • Participated in ongoing strategic planning with 100Kin10 leadership based at the Carnegie Corporation of New York to track partner growth, development and engagement;
  • Administered the100Kin10 partner application review process and oversee logistical execution of network gatherings hosted in Washington D.C;
  • Participated in network strategic planning and Salesforce data management with network leadership centered at the Carnegie Corporation of New York;
  • Coordinated logistics and execution of events focused on collaborative problem-solving sessions and partner engagement activities;
  • Managed public outreach events, Constant Contact email marketing, multichannel communication efforts, and budgetary spending for a Chicago-based consortium of multiple universities.
Community EngagementFace-to-face CommunicationProject Coordination

Portland state university

Marketing and Communications Coordinator

Oct 2009Nov 2012 · 3 yrs 1 mo · Portland, OR

  • Developed and executed marketing and communications plans for Portland State University department clients charged with providing essential campus services and resources to over 30,000 faculty, staff and students;
  • Managed a marketing and design unit specializing in the production of professional-grade print, video and web-based products;
  • Coordinated multifaceted promotional campaigns to enhance outreach efforts and pursue new revenue opportunities for both academic programs and retail operations;
  • Composed estimates, timelines, reports and schedules for client projects. Established and implemented strategic marketing and customer acquisition plans to increase department client base;
  • Conducted monthly and quarterly reviews of department budget for senior management review.
Brand StrategyFace-to-face CommunicationProject Coordination

Conferences and events__portland state university

Executive Support Specialist

Jan 2009Sep 2009 · 8 mos · Portland, OR

  • Planned and coordinated large-scale events on behalf of Portland State University for the purposes of staff and public engagement.
  • Collaborated with the campus scheduling team to address the needs of internal and external conference groups.
  • Oversaw projects related to launching sustainability initiatives, creating alternative department organizational structures, and reviewing collected sales figures to improve customer service models. Implemented new processes and procedures to improve the efficiency of office operations.
Face-to-face CommunicationProject Coordination

Old pine community center

Adult Education Coordinator

Dec 2007Aug 2008 · 8 mos · Philadelphia, PA

  • Participated in continually refining program design to meet the demands of multiple learning pairs. Attended to tutor and learner intake procedures;
  • Advised new and returning learners regarding long-term study goals;
  • Conducted periodic reviews of program participants;
  • Maintained inventory of educational resources.
Face-to-face Communication

Graduate school of education_university of pennsylvania

Division Support Administrative Assistant

May 2006Aug 2008 · 2 yrs 3 mos · Philadelphia, PA

  • Assisted University of Pennsylvania faculty with the presentation of scholarly research and course materials;
  • Advised prospective and current students regarding program objectives and requirements. Organized school sponsored events geared toward cultivating academic discussion and community interaction;
  • Composed monthly meeting reviews addressing sensitive issues ranging from curriculum design to student conduct.
Face-to-face Communication

The penn fund_university of pennsylvania

Donor Support Administrative Assistant

Oct 2005May 2006 · 7 mos · Philadelphia, PA

  • Offered expert customer service to the diverse alumni base of the University of Pennsylvania;
  • Processed incoming patron gifts and requests;
  • Communicated with fellow support staff members to share and assign department tasks;
  • Presented biweekly reports detailing solicitation data and analysis.
Face-to-face Communication

Education

University of Chicago

Master’s Degree — Master of Arts in the Humanities (M.A.)

Jan 2020Present

Indiana University Bloomington

Bachelor’s Degree — English (major) / Music (minor) (B.A.)

Jan 2005Present

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