Feb 2025 – Jan 2026 · 11 mos

• Leads and guides a team of event program and tools managers, supporting their professional growth while fostering a high-performing culture.
• Develops strategic event plans for annual portfolio, aligning directly with company goals, regional sales priorities, and forecasted ROI.
• Allocates and aligns resources with programs based on resource capacity, roles, and individual strengths to ensure optimal program success.
• Manages a budget program portfolio to ensure cost-effective delivery and optimal resource utilization.

May 2024 – Feb 2025 · 9 mos

• Led high-level Tier 1 programs, driving strategic kick-off through event execution for global Workday sponsored conferences.
• Functioned as the primary partner for all internal Workday stakeholders and external agencies for clear program alignment.
• Enhanced overall event strategy across all third-party engagements, positioning events as major campaign moments for lead generation.
• Led global strategic relationships (e.g., Gartner), securing leadership buy-in based on critical business metrics and forecasted ROI analysis.

May 2021 – May 2024 · 3 yrs

• Owned strategy and attendee experiences for proprietary & third-party conferences, driving pipeline acceleration and lead generation.
• Demonstrated success in leading conference operations and third-party exhibits, managing all associated logistics, creative services deliverables, and cross-functional technology dependencies (e.g., demo needs, booth requirements, session coordination).
• Drove impactful thought leadership engagements and sponsorships in partnership with cross-functional leadership and teams.
• Developed and led a regular reporting cadence on post-event metrics, including ROI analysis, to optimize portfolio performance for executive review.
• Created & aligned live, hybrid, & online event experiences with Workday brand campaigns, ensuring consistency from initial touch to final close.

Jul 2017 – May 2021 · 3 yrs 10 mos

May 2015 – Mar 2017 · 1 yr 10 mos · San Jose, CA

• Led a team of brand strategists, designers, and event managers.
• Defined & managed all of Macate’s corporate brand & product marketing projects.
• Managed budgets for marketing projects, ensuring cost-effective solutions and forecasting future marketing needs.
• Strategized & implemented marketing campaigns, both traditional & digital platforms.
• Negotiated and managed all event marketing logistics, ensuring seamless & successful execution.
• Created content for print and digital marketing platforms, keeping consistent brand messaging.

Feb 2012 – May 2015 · 3 yrs 3 mos

• Collaborated with travel partners on robust campaigns to increase sales and generate buzz, achieving monthly goals set for each hotel account
• Developed regional marketing campaigns within international partners, increasing revenue by 40% & participation by 35%
• Created and managed product marketing collateral to sales & marketing teams, boosting product sales & awareness

Aug 2011 – Feb 2012 · 6 mos · Mountain View, CA

Nov 2009 – Apr 2011 · 1 yr 5 mos · Palo Alto, CA

Apr 2009 – May 2013 · 4 yrs 1 mo