Nov 2024 – Present · 1 yr 5 mos

• The Pathfinder Journal is a newsletter about managing life against all odds.
• Based on Howie's experience in dealing with End Stage Renal Failure, we talk about navigating the 5 essential life anchors: Purpose, Time, Social, Health, and Money, to not just survive, but to thrive.

Mar 2024 – Dec 2025 · 1 yr 9 mos · Singapore, Singapore

• Due to end-stage kidney failure, I am currently on career break until my body has regained physical normalcy or transplant.

Feb 2023 – Nov 2024 · 1 yr 9 mos

• A newsletter for new entrepreneurs to kickstart their journey. They subscribe to get one actionable tip each week on building and scaling a sustainable lifestyle business that grows without burning them out.

Feb 2023 – Feb 2024 · 1 yr

• Helping companies scale to 8-figures and beyond through systemization and growth strategies.
• Allow founders to unshackle free themselves from business operations and create growth strategies that bring them to $20m and beyond.
• Diagnosis and gap analysis in client’s company
• Assessment of internal and external factors, such as strengths and weaknesses, and competition
• Development of a strategic roadmap, business frameworks, policies or processes
• Recommendations and plans for implementation
• Brand strategy and research
• Development of effective brand strategy that appeals to targeted consumers and offers differentiated proposition from the competition
• Assessment of a brand’s financial value and identification of brand levers
• Development of a strategic plan to optimise marketing resources and improve customer communications
• Company business turnaround strategy
• CSMC Certified
• Some client results:
• Increased a client’s revenue by 68% in 2 months with no additional costs (e-commerce)
• Improved a client’s clientele by more than 700% in 2 months (education industry)
• Increased client’s time leverage by 300% in 6 months (e-commerce)

Sep 2022 – Feb 2023 · 5 mos · California, United States

• Oversee and manage Traffic Department KPIs: Affiliates, Email, Facebook, Google, Amazon
• Reduce overall CAC
• Improve AOV and LTV
• Hire and coach talent and leaders
• Occasional Coach on Supplement Millionaire, a training program for entreprenuers to start a supplement business

Mar 2022 – Sep 2022 · 6 mos

• Increase company revenue through various traffic channels, including email CRM list management, affiliates, influencers.
• Management of P&L and budget
• Lead and execute on funnel creation and CRO
• Management of copywriters, designers, developers, marketing manager
• Coaching of marketing managers

May 2019 – Feb 2022 · 2 yrs 9 mos · Singapore

• Scaled a E-commerce brand to 6-fig in 3 months using Facebook ads only. Maintained scale through integrate digital marketing channels - Facebook ads, influencers, email.
• Worked with multiple parenting influencers to increase brand awareness on Instagram.
• Led multiple agencies to build a comprehensive marketing strategy to integrate paid ads with email marketing, with the objective of scaling the brand further.
• Maintained customer value through branded email content and sales email content.
• Currently building a natural health brand through email traffic only.

Sep 2015 – Apr 2019 · 3 yrs 7 mos

• CHIEF AFFILIATE MANAGER
• Manage the biggest revenue source of the company.
• Sales forecasting and sales process planning.
• Future planning and relationship process management - keeping relationship building genuine and not just being about numbers.
• Team performance management.
• Oversee hiring and training of team members.
• Team goal setting.
• Oversee SOP creation and ensure adherence.
• Plan overseas networking for team.
• Assessed opportunity and threats through data analysis.
• Spearhead affiliate compliance process implementation.
• AFFILIATE MANAGER
• Generated US$1.86m of affiliate sales in 3 weeks.
• Co-grew the affiliate sales department revenue 20x within 1 year.
• DIGITAL MARKETING EXECUTIVE (SPECIAL OPS), EMAIL LIST MANAGER
• Spearheaded Facebook traffic acquisition, running successful campaigns with positive ROI.
• Systematized email marketing process, co-managed a 1.6 million subscriber list, edited email copy, and ensured prompt reporting of statistics.
• Hired and trained staff on both Facebook and Email traffic management.
• Spearheaded and lead optimization initiative on quiz funnels.
• APPRENTICE (September 2015 - March 2016)
• This is a leadership training initiative by the company CEO.
• Trained in direct response copywriting, optimization, digital info-product conceptualization, and project management.

Jun 2010 – Sep 2015 · 5 yrs 3 mos

• Worked as a flight attendant for one of the world's best airlines.
• Ensured safety and security of passengers while delivering impeccable service.
• Attained advanced level Japanese language proficiency and basic level German language proficiency.

Jan 2008 – Jan 2010 · 2 yrs

• Acts of Life is a service provider of speech and drama classes to preschools, childcare centers and kindergartens in Singapore.
• Specialized teaching of speech and drama to children aged 3-6 years of age.
• Assisted company founder in development of curriculum and materials.
• Researched on parental feedback on course through written surveys.

Jan 2007 – Jan 2008 · 1 yr

• Russell Brand Communications is an advertising agency that delivers advertising and marketing strategy and implementation for companies like Kwong Wai Shiu Hospital, PePP, Centrum, Oraquick.
• Responsible for creating advertising concepts and artwork in traditional media like magazines, newspaper, TV radio spots.
• Managed advertising creative process from conceptualization to client presentation, and implementation.
• Set the art direction for PePP, an oral supplement that is meant to reduce the hangover effects of alcohol. The new art direction gained strong acceptance among the intended consumers.