Prateek Kataria

Co-Founder

Sydney, NSW, Australia14 yrs 8 mos experience

Highly StableAI Enabled

Key Highlights

Expert in leading product strategy and development.
Proven track record in Salesforce CRM implementations.
Strong background in aligning customer needs with business goals.

Stackforce AI infers this person is a SaaS product leader with extensive experience in CRM solutions.

Contact

prateek.kataria@gmail.com LinkedIn

Skills

Core Skills

Salesforce.comBusiness Analysis

Other Skills

Business Process ReviewUser TrainingData MigrationPre-sales ActivitiesSalesforce AIArtificial Intelligence (AI)Salesforce Data CloudCRMRequirements AnalysisConsultingManagementTrainingRequirements GatheringBusiness IntelligenceTeam Management

About

As the chief product officer (CPO), I lead the strategic product direction at GetGenerative and Saasguru by aligning customer needs and product features/activities with our objectives and goals; improving our customers' outcomes. My goal is to build great products that deliver sustainable value to our business and end-user customers. I look after various initiatives across the entire product lifecycle — from customer discovery and user research to development and delivery, including: Product vision development, Product strategy, Product design, Product development, User research, Team management, Product growth and marketing and Product analysis.

Experience

Getgenerative.ai

Co-Founder and Chief Product Officer

Mar 2025 – Present · 1 yr 1 mo · Australia

Saasguru

Co-Founder and Chief Product Officer

Aug 2021 – Feb 2025 · 3 yrs 6 mos · Sydney, New South Wales, Australia

Cognizant

Associate Director - Salesforce

Oct 2018 – Aug 2021 · 2 yrs 10 mos · Sydney, Australia

o Management of end-to-end Salesforce.com CRM Implementation projects, involving Business Process Review, Setup and Configuration of the application as well as User and Admin Level trainings
o Understand customer business needs in terms of their Sales, Marketing, Support and Service Process, thereby aligning the same towards their CRM Implementation objective
o Coordinate/Interact with the Application Development, Design and Testing teams as per business requirements to ensure quality delivery
o Design Data Migration solutions and perform data de-duplication, cleaning and migration
o Pre-sales activities related to CRM Implementation projects including Requirement Analysis, Scoping and Effort estimation, Prototype development, solution design, responding to RFP and presenting solution to the prospective customers
o Deliver training sessions for New Hires on Salesforce.com and cross-functional knowledge sharing workshops
o Perform AS-IS business process and IT system study; generate new business through identification of business problems, proposal and presentation business solution/ process improvement to key stakeholders
o Document business and functional requirements, TO-BE process flows and Customer Data Master definition and performing data quality analysis
o Coordinate with Application Development, Design and Testing teams to ensure quality and timely delivery
o Staff development by training delivery for CRM COE resources on core CRM areas, best practices and methodologies