Jul 2024 – Nov 2024 · 4 mos · Coimbatore, Tamil Nadu, India · On-site

Oct 2022 – Mar 2023 · 5 mos

• Worked on GTM, innovation and growth strategies for a mentorship and career exploration platform

Jan 2022 – Jul 2022 · 6 mos

• Devised an action plan to develop a D2C channel from a B2B business model pan India, expanding in 5+ new cities (6-month consulting project)
• Business Growth and Strategy
• Market identification: Identified target markets via sales potential, worked with operations to tap new clients and unlock revenue
• Increased CLTV: Developed cross-selling & up-selling opportunities and implemented loyalty programmes to attain repeat rates of 40%
• Portfolio Expansion: Restructured product catalogues and enhanced display advertisements to scale the tables’ category to 20% of online sales
• Team Building: Led hiring for sales and customer experience departments; Worked directly with the CEO to select 20+ candidates & developed SOPs
• Implemented social media marketing campaigns
• Revamped website to add newsletters, CTAs, and product specifications;
• Set up automated email marketing to retarget dropped leads, attained a 20% return rate on the website, and reduced cart drop by 20%

Jul 2021 – Dec 2021 · 5 mos

• 0 to 1
• Fast Track Promotion: Youngest ASM reporting directly to India Sales Head
• Only employee to skip a level in the hierarchy (1/50+) based on performance parameters; led the launch of Ahmedabad operations
• Amongst the top 5% performers with consistent outstanding client retention, acquisition & highest GMV for 3 consecutive months

Dec 2019 – Jul 2021 · 1 yr 7 mos

• Portfolio Management and Growth Initiatives:
• Managed a portfolio accounting for 10% of city’s revenue by implementing client retention practices
• New Market Launches:
• Launched operations in Faridabad via cross collaboration with Food Delivery team resulting in 25% increase in revenue of NCR
• Strategy and Design Innovation
• Single-handedly drove high margin F&V category sales by 30% via customized pricing for 5 clients; increased AOV by 20%
• Enabled SOPs for perishable deliveries (vegetables) by implementing efficient packaging protocols leading to cost reduction by 20%
• Designed and implemented the first self-automated sales dashboard based on 7 KPIs for decision making to save 300+ manual hours Stakeholder Management
• Handled reporting of 5 sales managers by actively targeting inactive customers (50% conversion) • Hired a team of 50+ sales managers for 5 regions; conducted training for portfolio segmentation, brand equity and customer experience

Jul 2021 – Aug 2021 · 1 mo

• Led partnerships with The Second Act, Aiesec India, PVR, and Plan India to drive a project, Pink Toilets, for safe and sanitized public washrooms for women.
• Wrote content and blog posts for the website and events

Sep 2019 – Nov 2019 · 2 mos · Gurgaon, Haryana, India

• Managed three independent music artists on the roster
• Formulated and conceptualized strategic marketing plans, release plans, music video shoots, and social media strategies for artists
• Handled day-to-day label operations and serviced synch placements, social media, and advertisement work for artists

May 2019 – Dec 2019 · 7 mos · New Delhi Area, India · On-site

• Launched a sustainable startup dealing in eco-friendly paper
• Product: Paper with seeds embedded in it. The paper, after use, could be sown into the ground to grow a plant
• Nurtured the idea from ground up - raw material acquisition, vendor management, pricing and supply chain.
• Partnered with Indian Paper Association for the National Paper Conference'19 held in Delhi
• Furnished wedding cards for three weddings
• Wrapped up due to scale issues

Dec 2018 – Jan 2019 · 1 mo · Gurgaon, India

• Researched on clients, Dabur and Voltas for annual Competition Analysis for the year 2018.
• Ideated the launch of Dabur Hair Oil for Kids in India, communicated with the client and looked after the legal requirements for the labels of the product.
• Managed creatives for the clients’ and coordinated delivery as per legal mandates.

Sep 2018 – May 2019 · 8 mos · New Delhi Area, India

Jan 2018 – Jun 2018 · 5 mos · Gurgaon, India

• Wrote leadership articles on blockchain, cryptocurrency and new age technology for CEOs of international and national clients.
• Published articles in Hindustan Times, AdGully, PC Tablet and the likes.

Aug 2017 – Dec 2017 · 4 mos · Delhi

• Worked in Outgoing Department. Facilitated exchange of Volunteers and Interns for international Internships in various parts of the world.

Jun 2017 – Jul 2017 · 1 mo · Gurgaon, India

• #ARM Worldwide is a Marketing & communication consulting company that provides global delivery for Digital, Public Relations, Content, Analytics & Technology.
• Strategic planning with top management for market entry of client in various cities of
• India.
• Attending events & workshops across the city to meet new influencers for expansions, deal negotiations & meetings.
• Helped to create databases of new stakeholders of the company.
• Key learnings:
• Was a part of team responsible for trade shows and monitoring activities at public events.
• Learnt how to create and manage a network of professional contacts that consistently resulted in solid referrals for the company later on.
• Key Achievements
• Personally responsible for client’s annual PR presentations.
• Completed all tasks well before deadlines.

Aug 2016 – Aug 2018 · 2 yrs · New Delhi Area, India

• Arranging new resources for expanding to more teams and encouraging them to be a part of the portal.
• Initiating and Executing plan for an affiliate Sales Representative Program which brought in sales worth 70000 INR in the first15 days.
• Developed and marketed the idea of Enactus Store by managing events and delivering Information
• Seminar.
• Positions earlier held at Enactus Ramjas:
• Team Member
• Understanding and experiencing ground realities of team building.