Aug 2021 – Mar 2025 · 3 yrs 7 mos · Southend-On-Sea, England, United Kingdom · Remote

• 3D Cloud - (Valued at circa $140m) – Offices in the US (Remote)
• Key Achievements
• Accelerated delivery and reduced costs by consolidating design tools and processes — cutting expenditure by 270%, eliminating redundant effort, and contributing to the company’s most profitable sales year.
• Boosted engagement and retention, achieving a 30% uplift in customer interaction and a 40% increase in user retention through iterative testing, refined UX flows, and a culture of design excellence.
• Optimised operations and delivery by introducing a unified design system and scalable frameworks — reducing development time by 67% and increasing project delivery speed by 20%.
• Strengthened team performance and visibility, improving retention from 10% to 100% and doubling workload transparency via structured OKR tracking and agile tooling.
• Drove business growth through innovation, expanding product reach with mobile app launches and AI-informed design strategies — increasing repeat business by 50% and ROI by 35%.
• Leadership & Impact
• Led a geo-dispersed team of three UX/UI designers in developing prototypes for 13+ innovative applications, enhancing user satisfaction and engagement metrics across a 3D design tool suite. Oversaw end-to-end design across home improvement, technology, 3D design, and cultural sectors, delivering platform experiences that resonated with audiences.
• Clients: John Lewis, B&Q, Howdens, Wickes, Lowe’s, Home Depot, La-Z-Boy, Joybird, Herman Miller, Design Within Reach, and Wayfair.

Nov 2018 – Aug 2021 · 2 yrs 9 mos · London, United Kingdom

• Key Achievements
• Led the design of a wearable tool security application, improving asset traceability by 40% and reducing equipment loss incidents by 60%.
• Oversaw Kingfisher’s end-to-end UX/UI and digital design strategy, leading a high-performing team of 30 designers across multiple brands and markets.
• Built and mentored a high-performing team, increasing delivery efficiency by 35% and boosting engagement by 25%.
• Introduced Agile Scrum methodologies and modern collaboration tools, reducing meeting time by 20% and accelerating decision cycles by 30%.
• Defined and prioritised product roadmaps and backlogs, achieving a 95% on-schedule delivery rate across key digital initiatives.
• Enhanced customer experience by creating personalised vendor touchpoints for the appointment-booking system and 3D design tool — increasing in-store appointments by 17% and reducing abandoned bookings by 56%.
• Leadership & Impact
• Directed a diverse team of 30+ designers across three countries, fostering collaboration and design consistency that enabled the successful launch of five major projects within tight deadlines. Delivered cohesive brand and product experiences across warables, mobile apps (navtive and responsive), desktop and POS for B&Q, Castorama, Brico Dépôt, Screwfix, TradePoint, and Koçtaş.

Jul 2016 – Aug 2018 · 2 yrs 1 mo · London, United Kingdom · On-site

• Deutsche Bank
• Key Achievements
• Streamlined the corporate travel booking process, reducing booking time by 25% while maintaining adherence to international etiquette and compliance standards.
• Established global design-contractor standards, reducing training costs by 50% per contract and improving onboarding consistency.
• Led qualitative UX research with 50+ internal stakeholders, clarifying requirements and accelerating the projected go-live timeline by over 20%.
• Leadership & Impact
• Working as a solo creative, designed and delivered an internal travel booking tool informed by extensive user research. Conducted interviews and usability testing with 50+ employees to ensure the solution met real-world needs, resulting in higher adoption and greater process efficiency.
• HSBC
• Key Achievements
• Designed and implemented an inter-departmental communication dashboard, streamlining information flow and reducing project delays by 40% within three months.
• Applied user research and persona development to align design solutions with user needs and compliance standards — conducting 20+ interviews, developing 3 key personas, and improving requirement-to-design alignment by 35%.
• Led UX discussions with department heads to establish clear communication channels and define a cohesive design roadmap, reducing feedback remediation time by 10%.
• Leadership & Impact
• Led the design and delivery of a user-centred onboarding platform, simplifying complex customer workflows and improving onboarding efficiency across departments.

Jun 2015 – Jul 2016 · 1 yr 1 mo · London Area, United Kingdom · On-site

• Key Achievements
• Leveraged data-driven strategies to optimise UX, delivering measurable improvements across e-commerce, e-gaming, and internal system platforms.
• Managed and mentored a team of five UX/UI designers, enhancing feedback quality by 80% and reducing annual turnover from 70% to 0%.
• Leadership & Impact
• Led collaboration between five product designers and nine cross-functional specialists to deliver data-informed, high-impact UX improvements. Focused on conversion rate optimisation (CRO) to drive online sales growth through targeted, insight-led design interventions.

Sep 2014 – Jun 2015 · 9 mos · London, United Kingdom · On-site

• (SaaS Firm – Part of Accenture)
• Key Achievements
• Designed scalable mobile appluications with customisable UX solutions within Salesforce frameworks, enhancing platform efficiency, flexibility, and user satisfaction.
• Streamlined access processes, resulting in a measurable increase in daily user activity and engagement across multiple departments.
• Led user interface enhancements that supported key business operations and significantly improved internal adoption rates.
• Leadership & Impact
• Worked within Salesforce environments to elevate platform usability through intuitive UX/UI design solutions. Focused on improving end-user experience, increasing engagement with internal business tools, and enabling greater platform customisation to meet diverse client needs.
• Clients: Santander, Trafalgar, Mercedes, Feefo, Bacardi.

Jun 2013 – Aug 2014 · 1 yr 2 mos · London, United Kingdom · On-site

• Key Achievements
• Led the full redesign of Lebara’s digital presence, driving a 53% increase in website traffic within six months.
• Enhanced visual identity and design consistency across all digital touchpoints, strengthening brand recognition.
• Delivered measurable improvements in brand visibility and engagement through enhanced site usability and clearer content structure.
• Leadership & Impact
• Directed the creation of a refreshed digital brand identity and a comprehensive end-to-end website redesign for an international mobile network operator. Focused on improving customer acquisition, simplifying navigation, and aligning the online experience with broader brand growth objectives.

Feb 2013 – Jun 2013 · 4 mos · Maidenhead, England · On-site

• (Valued at $400M, acquired by Hyland Software)
• Key Achievements
• Contributed to UX enhancements that increased user satisfaction scores by 25%.
• Delivered detailed wireframes and prototypes for high-priority product features, improving functionality and overall customer feedback.
• Supported rigorous testing and iteration cycles, refining user flows and significantly boosting platform usability.
• Leadership & Impact
• Collaborated with a team of senior UX designers to create user-centred features and improve the usability of Alfresco’s secure CMS platform. Partnered closely with internal stakeholders to ensure design and product decisions aligned with both user needs and enterprise objectives.

Mar 2010 – Jan 2013 · 2 yrs 10 mos · London, United Kingdom · On-site

• (Valued at approx. £400m, acquired Moonpig for £120m)
• Key Achievements
• Delivered user-centric web designs, achieving a 92% customer satisfaction rating over two consecutive quarters.
• Established UX standards and operational guidelines, ensuring brand consistency and seamless navigation.
• Managed the full design lifecycle, optimizing site performance and user flow.
• Leadership & Impact
• Led the design and development of PhotoBox's website interfaces for image storage and printing services, focusing on user journeys and responsive design.