Dea Srivastava

Co-Founder

Gurgaon, Haryana, India8 yrs experience

Highly Stable

Key Highlights

Pioneered a $5 million business in the creator economy.
Extensive experience in community building and partnerships.
Passionate mentor and volunteer in educational initiatives.

Stackforce AI infers this person is a Marketing Professional with expertise in Community Development and Business Strategy.

Contact

Skills

Core Skills

Community DevelopmentPartnershipsClient Relationship ManagementBusiness DevelopmentCreative StrategyContent StrategyContent Creation

Other Skills

LeadershipBusiness PlanningDigital StrategyCommunicationWordPressSearch Engine Optimization (SEO)BrandingTime ManagementMarketing StrategyGoogle AnalyticsBusiness StrategyAnalytical SkillsMicrosoft OfficeManagementMarketing

About

Marketing | GTM | Community Building | Leadership | Mentoring | Equalist I began my marketing journey just as Facebook was gaining momentum, and it’s been an incredible ride ever since! Over the past decade, I’ve immersed myself in the ever-evolving landscapes of social media, content, and startups across Asia. I’ve had the privilege of collaborating with remarkable startups in the content and media space. As a founding member of Do Your Thng, a pioneering $5 million business, we pushed boundaries within the creator economy. Embracing evolution, I’m now fulfilling a childhood dream of teaching. I volunteer at e-Vidyaloka and mentor at Masters’ Union, engaging with students both online and offline through various platforms. When not at my desk, you’ll find me at a coffee bar, pet store/ dog park, bookstore or the gym. If you’re as passionate about innovation, entrepreneurship, and meaningful conversations as I am, let’s connect! Reach out at deasrivastava04@gmail.com or send a message here on LinkedIn. Looking forward to our conversation!

Experience

Do your thng

3 roles

Business Head, Community, Partnerships & Academy

Promoted

Feb 2022 – Jan 2024 · 1 yr 11 mos

LeadershipCommunity DevelopmentPartnerships

Client Partner

Promoted

Nov 2020 – Feb 2022 · 1 yr 3 mos

Build new client relationships
Develop and assess account strategies to meet revenue targets
Create business proposals for clients and management
Negotiate new business contracts with clients
Offer product and service consultations for clients
Manage teams for client satisfaction and update strategies when necessary
Major Projects: PGI Evara, ITC India, DS Group, Nestlè India, Fateh Education, Financepeer, DaMENSCH, RBL Bank, Marks & Spencer, Havells India, Aditya Birla Health Insurance, American Eagle. CoinDCX,
CoinSwitch, MFine

Business PlanningDigital StrategyClient Relationship ManagementBusiness Development

Content & Community Lead

Nov 2019 – Nov 2020 · 1 yr

Likee

Sr. Creative Specialist

Jun 2018 – Nov 2019 · 1 yr 5 mos · Gurgaon, Haryana, India

Analyzed project needs, helping create strategic recommendations and creative
processes
Led creative briefs and follow-ups from internal teams (creation, writing,
production) and external teams to kick off each project
Ensured that any brief (internal or client) is consistent with the global team guidelines, planned in
a timely manner & circulated in advance for possible discussions
Created schedules for the various projects, making sure that milestones and deliverables are
respected
Ensured documentation and project request information from other teams is complete and
accurate
Worked with ongoing trends in the short video industry and social media across
Managed creative agency relationships, particularly to develop dynamic marketing videos and
product animations

CommunicationCreative Strategy

Redefine global

Content Manager

Mar 2018 – May 2018 · 2 mos · Gurgaon, Haryana, India

Planned and executed content strategies to drive high engagement
Updated content strategies and direction in accordance with the latest trends and news
QC-ed all content in order to ensure quality, clarity and consistency
Collected, monitored, analyzed app metrics (through GA) and made improvements accordingly
Coordinated with the Product Team for new features on the app

LeadershipContent Strategy

Vicinito

2 roles

Content Strategist & Team Lead

Promoted

Jan 2017 – Feb 2018 · 1 yr 1 mo

Architected first site-wide and user-focused digital, content and social media strategy for content creation and governance
Defined user-based social media strategy including content planning, campaign development, channel management, governance and guidelines, executive leadership and social media monitoring and analytics
Designed technical requirements for website redesign including responsive design, enhanced search, custom user profiles, keyword strategy and content taxonomy
Created and managed digital presence and community outreach of 100+ writers

Business PlanningLeadershipContent Strategy

Content Writer

Sep 2015 – Jan 2017 · 1 yr 4 mos

Content creation and management for the website, copy for website campaigns
Worked with freelancers and bloggers to optimize content for our user base
Sparked the success of e-mail, social media, and Web marketing campaigns by producing, managing,
analyzing, and refining campaigns across all digital media
Assured that all content is optimized for search engines, sharing, and distribution across
channels

WordPressSearch Engine Optimization (SEO)Content Creation