Feb 2023 – Present · 3 yrs 2 mos · Leuven, Flemish Region, Belgium

• Globally responsible for driving the go-to-market strategy of the Physical Testing and Autonomous Vehicles Portfolio across all Industries. Accountable for the end-to-end planning and execution of the global portfolio development plan across multiple regions.
• Owner of the SMB & Partner Business go-to-market strategy for the whole Simulation & Test business unit.
• Activities and responsibilities include:
• Building and maintaining a global annual plan that aligns with corporate objectives and with all relevant stakeholders in the Zones and Countries
• Leading coordination across diverse roles and geographies, ensuring alignment, timely delivery and issue resolution
• Monitoring, tracking and driving improvement of the plan against agreed KPIs
• Consolidating and prioritizing critical feedback on technology gaps, market opportunities, competitive intelligence, supporting informed decision-making at executive level
• Acting as a trusted advisor to the local Sales, Presales, Portfolio Developer organizations
• Driving execution of appropriate go-to-market campaigns within the Zones and Countries through Direct Sales, Indirect & Digital channel
• Providing regular and consistent reporting and tracking of actions to the Global Sales Management

Feb 2022 – Feb 2023 · 1 yr · Leuven, Flemish Region, Belgium

• Responsible for technical marketing content planning, creation and optimization for Physical Testing Solutions, part of Simcenter Simulation and Test Portfolio, with specific focus on Automotive & Transportation and Heavy Equipment industries.
• Content ranges from white papers to blog posts, customer case studies, magazine articles, website pages, product information sheets, videos and graphics.
• Teaming up with different stakeholders such as Product Managers, Business Developers, Research Engineers, Content and Campaign Marketers to ensure a consistent go-to-market strategy and a compelling message for our demand generation and sales execution assets.
• Owner of the planning and execution of a dedicated marketing campaign focused on Small Medium Business.

Jun 2019 – Mar 2022 · 2 yrs 9 mos · Leuven, Flemish Region, Belgium

• Worldwide responsible for business development and go-to-market for engineering services solutions. Focus on Test,1D and 3D CAE technologies in the field of Performance Engineering for Automotive and Transportation industry.
• Project proposal generation and review, including technical scope definition, resources allocation, budget, timeline
• Contract and proposal discussions for strategic accounts
• Act as primary interface with strategic customers and internal stakeholders on innovative solutions in the field of Artificial Intelligence, Autonomous Vehicles, E-powertrain, Model Based Development, Model Based System Testing, Internet Of Things
• Team up with research and product departments for joint go-to-market and development of relevant business cases
• Internal enablement of Sales, Pre-sales on Engineering Services Solutions
• Liaison with Regional / Zone business developers and sales for the development of key accounts and technologies
• Relevant accounts: FCA, Toyota Motor Company, Honda R&D, Ford, BMW, Jaguar Land Rover, Aisin AW, Aisin Seiki, Hino, Hyundai Motor Company, Punch Powertrain, SSangyong, Fuji Heavy Industries, Shanghai Automotive Industry Corporation, BYD, Guanzhou Automotive Company