Aug 2021 – Oct 2024 · 3 yrs 2 mos · Jakarta Metropolitan Area

• Responsible in leading the content marketing team of Tokopedia play & Tokopedia affiliate corporate partnership
• Build and drive sustainable strategy to grow of affiliate in Tokopedia through activation of corporate partnerships with publishers, agencies and content creators community
• Develop & execute end to end process of corporate affiliate program including partner acquisition & retentions, partners operations , performance monitoring, business model development, and budget management
• Managing monthly affiliate partnership campaign by developing incentive campaign & commissions scheme
• Established and execute monthly campaigns & initiatives in order to increase traffic, MAU, new users and session into the Tokopedia play & affiliate platform by manage the placement of all marketing channels (ATL & BTL)
• Managing monthly campaign marketing and allocating resources effectively

Jan 2020 – Aug 2021 · 1 yr 7 mos · Greater Jakarta Area, Indonesia

• Responsible to manage and supervise daily end to end operational process of Xiaomi official store across all ecommerce platform (Shopee, Lazada, Tokopedia, JD.ID, BliBli, Akulaku, BukaLapak)
• Develop and implementing campaign plan and initiatives to increase UV traffic and conversion rate by utilizing :
• 1.Paid channel (digital ads, social media, KOL, affiliate channel)
• 2.In App platform feature (platform keyword ads, platform marketing solutions, platform affiliate ads, platform livestreaming, platform tv show)
• Managing monthly campaign budgets and analyzing the campaign performance to optimize the results

Nov 2018 – Jan 2020 · 1 yr 2 mos · Greater Jakarta Area, Indonesia

• Developing and implementing monthly marketing plan, campaigns and initiatives to achieve business goals and objective
• Develop campaign strategies to increase web & app traffic and customer acquisition through all marketing channel (social media, KOL, digital ads, CRM)
• Responsible for setting promotions, coupons, gimmick, and track the results

Dec 2017 – Nov 2018 · 11 mos · Greater Jakarta Area, Indonesia

• Main Role as Senior Business Development :
• Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options.
• Maximize sales through fostering of consultative relationships by understanding the needs of the clients and matching it to our services provided
• Develop clients campaign strategy to ensure achieve campaign objective
• Generate Marketing strategy and sales pipelines
• Liaise with product, operations and other departments for pricing and service options
• Maintains relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements.

Nov 2016 – Dec 2017 · 1 yr 1 mo

• Main role as a Connections Planner :
• Responsible for media planning and budgeting across conventional and digital media touch point.
• Develop brand annual media planning strategy across conventional and digital media touch point
• Work closely with client's brand manager in develop marketing campaign and deliver their brand communication to consumers via media by optimizing their media budget and channel selection to achieve business objectives
• Provide media planning solutions to address brand's objective
• Monitoring the implementation of the annual media plan of the brand in order to meet client objective and win the competition in market.
• Develop competitor analysis review
• Client :
• Unilever Indonesia

Dec 2015 – Nov 2016 · 11 mos

• Media exchange specialist take responsibility to manage media placement, negotiation and buying process strategy across all advertising media touch point either conventional (TV, Print, OOH, Radio) and digital media platform.
• Main role as media exchange specialist :
• Serves as a key liaison among various media groups to provide day-to-day direction to implementation groups for the tactical plan
• Ensuring correct implementation, optimum negotiations and cost management
• Maintains and communicates up-to-date records of the implementation of the plan.
• Generating appropriate reporting and analysis (competitive, performance tracking, budget reporting, contact management, marketplace trends).
• Constantly seek, identify and implement new opportunity to deliver better business
• Fully understanding and interpretation of media system, research, and market data
• Client :
• Unilever Indonesia

Aug 2015 – Nov 2015 · 3 mos

• GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, MEC, MediaCom, and Maxus, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.
• Media Master is a management trainee program from Group M to create high qualified person for media planner and media buying position and to create leader in media industry.