Kshitij Prasad — Digital Marketing Specialist
A Brand Marketing professional with 4 years of work experience and a proven ability to drive significant growth and engagement in the online gaming/ consumer tech industry. My passion lies in connecting brands with audiences through innovative strategies and impactful storytelling. At My11Circle, I excelled in driving User Acquisition at scale via our creative efforts and pioneered community-centric digital content enhancing brand perception and fostering a vibrant and highly engaged cricket community. I effectively bridge top-of-funnel and bottom-of-funnel for performance, optimising messaging and formats to drive conversions and growth. My approach emphasises experimentation and building frameworks to test and scale creative effectiveness. I've been at the forefront of fostering and managing relationships with various A-list cricketers like Shubman Gill, Sourav Ganguly, Yashasvi Jaiswal and Sourav Ganguly, as well as mega influencers and content creators. I have a strong track record in managing large scale, high-impact brand partnerships with the Board of Control for Cricket in India (BCCI), effectively amplifying brand reach. I've successfully managed large-scale marketing budgets and cross-functional initiatives, ensuring high-quality campaign execution. By leveraging market research and generating consumer insights, I strategically drive brand positioning and communication. My expertise includes conceptualising and executing comprehensive marketing strategies, overseeing ATL, managing campaigns across channels, collaborating cross-functionally, analysing market trends, and monitoring performance. I am dedicated to building distinctive, consistent, and scalable brand messaging and am eager to take on new challenges to drive impactful results and shape engaging brand narratives.
Stackforce AI infers this person is a Brand Marketing Specialist in the Online Gaming and Consumer Tech industry.
Location: Bengaluru, Karnataka, India
Experience: 4 yrs
Skills
- Brand Marketing
- User Acquisition
- Advertising Sales
- Account Management
Career Highlights
- Proven track record in user acquisition and brand partnerships.
- Expert in driving marketing strategies for the online gaming industry.
- Strong relationships with A-list cricketers and influencers.
Work Experience
Garena
Senior Associate- Marketing (3 mos)
Games24x7
Deputy Manager- Brand Marketing (1 yr 6 mos)
Associate Manager- Brand Marketing (2 yrs 3 mos)
Affinity Global Inc.
Sr. Specialist, Ad Sales- North America (3 mos)
MICA | The School of Ideas
Media Research Project (6 mos)
Bumble
Branding & Communication - Live Project (7 mos)
Publicis Media
Strategic Planning Intern (1 mo)
Ahmedabad City Police
Urban Impact Project (7 mos)
Vigo Video
Marketing Executive (1 mo)
AIESEC in Delhi IIT
Exchange Coordinator (10 mos)
Education
PGDM at MICA | The School of Ideas
B.Tech - Bachelor of Technology at Guru Teg Bahadur Institute of Technology
at Birla Vidya Niketan
at St. Josephs Boys' High School Khadki Alumni
