Dan Whateley

Business Development Executive

New York, New York, United States12 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in social media business coverage.
  • Proven track record in advertising and media trends.
  • Strong background in business journalism.
Stackforce AI infers this person is a Media and Advertising professional with strong journalism expertise.

Contact

Skills

Other Skills

PowerPointMicrosoft ExcelStart-upsPhotoshopEditingOnline AdvertisingBlenderMicrosoft WordAfter EffectsCinema 4DVerticaSQLTableau

Experience

12 yrs 2 mos
Total Experience
3 yrs
Average Tenure
6 yrs
Current Experience

Business insider

5 roles

Correspondent

Promoted

Jul 2025Present · 10 mos

  • I cover TikTok, YouTube, and the business of social media for Business Insider.

Senior Reporter

Promoted

Jul 2022Jun 2025 · 2 yrs 11 mos

Reporter

Promoted

Jul 2021Jun 2022 · 11 mos

Junior reporter

Jul 2020Jun 2021 · 11 mos

Editorial fellow

Jan 2020Jun 2020 · 5 mos

Ad age

Editorial Intern

Sep 2019Dec 2019 · 3 mos · Greater New York City Area

  • Pitched and wrote stories on advertising, marketing and media trends, covering topics like cannabis advertising, ad blocking and film studio marketing.
  • Covered conferences and industry events like Advertising Week.

Inc. magazine

Editorial Intern

May 2019Aug 2019 · 3 mos · New York, NY

  • Pitched and wrote feature stories on business trends, company founders, CEOs and entrepreneurs.
  • Covered industry events like BookExpo America and the Summer Fancy Food Show for Inc.com.
  • Fact checked companies for the Inc. 5000 and Inc. Female Founders 100 rankings.

Informa

Editorial Intern, Wealth Management

Apr 2019May 2019 · 1 mo · New York, NY

  • Wrote one to two spot news stories a day about the financial advisor and robo-advising industries.
  • Co-wrote breaking stories on mergers and acquisitions in the industry.
  • Edited and re-formatted digital content for the print version of Wealth Management Magazine.

The trade desk

2 roles

Senior Manager, Inventory Partnerships

Promoted

Apr 2016Jul 2018 · 2 yrs 3 mos

  • Brokered advertising deals with digital publishers like the New York Times, the Wall Street Journal and Vox Media and tech vendors like Google, MoPub (Twitter) and AppNexus (now part of AT&T).
  • Wrote and published educational guides for clients on advertising industry trends like header bidding and auction dynamics based on research and interviews.
  • Served as an internal consultant for one quarter, producing a research report with recommendations for improving a new department added in 2016.

Partnerships Manager

Nov 2014Apr 2016 · 1 yr 5 mos

Versa (acquired by change.org)

2 roles

Head of Publisher Partnerships

Dec 2012Nov 2014 · 1 yr 11 mos

Business Development Associate, Publisher Partnerships

Jul 2012Nov 2012 · 4 mos

  • Developed partnerships with 40 digital news organizations.
  • Integrated an interactive presidential and congressional candidate widget on the politics pages of NBC News, The PBS NewsHour, The Washington Post and The Economist as part of their 2012 election coverage.
  • Helped drive four months of 1000% visitor growth and more than 1,000,000 engaged visitors in October 2012 through strategic partnerships.

Education

Middlebury College

Bachelor of Arts (B.A.) — History

Jan 2008Jan 2012

Craig Newmark Graduate School of Journalism at CUNY

Master's degree in Journalism

Jan 2018Jan 2019

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