Jun 2025 – Nov 2025 · 5 mos · Auckland, New Zealand

• On a career break to relocate to New Zealand 🇳🇿 to join my husband in Auckland. Using this time to focus on wellbeing, upskilling, immersing in local culture and integrating with the community; while I await legal working rights through immigration.

Jun 2024 – May 2025 · 11 mos

Aug 2022 – Jun 2024 · 1 yr 10 mos

• Functional and Strategy Consulting role in Marketing Automations, Marketing Technologies, Marketing Transformations, Lead Management, Campaign Management
• Projects:
• 1. Marketing Transformation workstream in an end to end systems transformation project- Current state assessment and future state design using Marketing automation platform - Marketo and its integration with CRM (Salesforce sales, service, cpq) and ERP (Netsuite) for a SaaS company
• Impact: Opportunity to win implementation work worth $950k for PwC based on the design phase; 105 requirements gathered and analyzed for 95 Fit vs 10 Gap, 15 design decisions taken, 73 integrations between 2-3 primary systems assessed; 10+ workshops conducted
• 2. Internal marketing automation (Lead management) transformation for PwC Products (SaaS)
• Proposals:
• 1. Customer Data Platform (CDP) proposal for a leading insurance provider
• Point of Views (POVs):
• 1. Lead enrichment strategies and vendors for a SaaS company with SMB target market
• 2. Capability building for Sales, Mar-tech teams in US – Created Lead management maturity scorecard
• Achievements:
• 1. Recognized with outstanding feedback in annual performance appraisal; awarded Tier 1 (best) ranking
• Tools: Adobe Marketo, Oracle Eloqua, Hubspot
• 2. Received 10 Real time recognitions from senior leadership

Jul 2021 – Mar 2022 · 8 mos

• Project manager at Integrated Solutions program of PwC US - a firmwide initiative on Go-to-market and campaigns packaged solution for client and service delivery Centre of Excellence.
•  Executed change management for new equation strategy implementation at PWC US Firmwide
•  End to end project management, reporting dashboard creations, requirements gathering, migrations
•  Cross-functional and cross-cultural delivery project with UK, US, Canada, China and Global teams

Jun 2021 – Aug 2022 · 1 yr 2 mos

• Projects:
• 1. Org design and change management post acquisition of a retail business by a leading US petroleum conglomerate
• Impact: Defined 250+ roles across 8 functions including span of control and reporting lines as a result of which the client was able to derive value of $25mn for efficiencies identified in cash cost, capital and revenue benefit in the combined organization
• 2. Change Management and Adoption post implementation of Salesforce Lightning at a Financial Services firm
• Impact: Delivered 4+ end user communications; Created 20+ QRGs; Analyzed over 800+ feedback forms to understand adoption blockers - grouped them into 60 broad themes and analyzed the top 20% of reasons accounting for 80% switches; Created a roadmap to action on feedback from employees to group the top 20% issues into - Training, technical or communications problem and solve for it; CM workstream extended for 2 weeks bringing additional revenue
• 3. Future state ERP tech strategy for an acquired Med-devices company, ensuring synergies are aligned with the parent company
• Impact: Proposed future state solution to provide $7.2mn annual operational opportunity; Analysed 5 future state solution hypothesis assessed on 5 parameters; Conducted 15 interviews; Administered survey with ~30 responses from KMPs
• Capability building work:
• 1. Digitized delivery post the new equation (Integrated solutions) and new ways of delivery (client delivery excellence initiatives to standardise, automate and rethink the future of consulting delivery)
• 2. Research for proposal on Digital Services in commercialised drug programs by pharma-lifesciences companies
• Recognition:
• 1. Received performance differentiators from 11/12 project managers highlighting the impact
• 2. Awarded Above and Beyond recognition as a Care champion for being a torchbearer of the Be Well Work Well initiatives
• 3. Awarded 7 real time recognition and 1 reward central recognition worth ~INR 30k within a year of joining the firm

May 2020 – Jun 2020 · 1 mo · Kolkata, West Bengal, India · Remote

• Customer Strategy Intern within Management Consulting at PwC US Acceleration Centre (India)
• Market research proposal, developed an internal delivery excellence tool, and POV on Lead2Cash

Mar 2020 – Jun 2021 · 1 yr 3 mos · Kolkata, West Bengal, India · Remote

• Led the product strategy, data team and initiative growth plans.

Mar 2020 – May 2021 · 1 yr 2 mos · India · Remote

• ▪ Scaled to Pan-India, from 3 to 200+ active volunteers in 100% remote setup in 1 month, 0-funded
• ▪ Supported by StartupsVsCovid (1000+ founders), Karnataka Dept. of Information, Project StepOne etc.
• ▪ Press coverage (organic) on – The Hindu, The Indian Express, NDTV, YourStory, Podcasts & Webinars
• ▪ Finalists in hackathons like - HackTheCrisis, Coronathon; Presented to parliamentarians in PIIndia.org
• Taken over by Swasth Alliance; Worked alongside veterans in health-tech in India

Feb 2018 – Mar 2019 · 1 yr 1 mo · On-site

• Roles & Responsibilities: Growth Hacker OTM Forum (Travel Trade Event)
• Launched products in 9 cities, oversaw 4 product pivots, implemented 90+ features with tech-team;
• Initiatives:
• Spearheaded recruitment for 6 low to mid-management roles and saved INR 100,000+ outsourcing cost
• Achievements:
• Increased speaker acquisition by 80% (to 30) and number of sessions by 100%, doubling OTM forum scale;
• Achieved a 24% response rate on personalized email campaigns and managed campaigns on 10,000+ prospects;

Dec 2017 – Feb 2018 · 2 mos · On-site

Nov 2017 – Mar 2019 · 1 yr 4 mos · Mumbai Area, India · On-site

• Led projects in product management for hotel booking platform with 82k+ hotels across geographies
• Innovated go-to-market, growth strategy, and UI - UX across 3 platforms- website, apps, chatbot
• Launched products in 9 cities, oversaw 4 product pivots, implemented 90+ features with tech-team
•  Spearheaded recruitment for 6 low to mid-management roles and saved INR 1+ lac outsourcing cost
•  Streamlined GDPR compliance, facilitated QA projects and collaborated with 5 cross-functional teams
•  Onboarded 20+ beta-customers, expanded product integration and achieved 500+ app downloads
• Founding team member with profile focussed on Product, Marketing, and Operational role to drive the growth of our venture.
• Various hats that I wear- Growth Strategist, Business Development, Digital Marketing, Community Manager, Sales, Copywriting, UX and Design, Branding lead, Customer Support, Data Analyst, Public Relations, work closely with Front-Middle-Back-end Developers and so on!
• Product: Product Analytics, User & Usability testing, Product Development, Features and Functionality
• Marketing: Brand growth and management, Content marketing & social media strategy, Campaign design and management, Database and Outreach, Content updates, Manage and maintain partner relationships (PR, Marketing agencies, Consultancies), Partner and collaborate with cross-functional teams to effectively execute marketing strategy, Track and analyze effectiveness of campaigns, and incorporate key learnings to the marketing strategy, Growth hacking
• Operations: Customer support, Business, Finance, Partner relations (flexible)

Oct 2016 – Oct 2017 · 1 yr · Kolkata, West Bengal, India · On-site

• Roles & Responsibilities: Restructuring & Turnaround, Transaction Advisory Services (M&A)
• Executed Operational Restructuring of a listed steel co. and examined daily outow of INR 100+ mn;
• Monitored cash flows of a distressed company with INR 14+ bn annual turnover for a leading bank;
• Scrutinized key buyers and sellers and uncovered related-party risk exposure of INR 1.1+ bn
• Initiatives:
• Identified unaccounted transactions of INR 2.7+ mn by performing independent data analysis;
• Introduced 7 expense trackers to improve payments monitoring by historical analysis for benchmarking;
• Initiated a forum for interaction and knowledge exchange between worldwide Restructuring teams

Jun 2016 – Oct 2016 · 4 mos · Gurugram, Haryana, India · On-site

• Responsibilities; Financial Due Diligence, Transaction Services, Deal Advisory (M&A):
• Created databooks and analyzed deal metrics for Buy-side and Sell-side transaction due diligence;
• Supported the team on risk compliance at Annual Quality Performance Review on 3 projects in 5 days;

Jun 2015 – Jul 2015 · 1 mo · Kolkata Area, India · On-site

• Project- Risk Based Internal Audit as a Tool to Review Process and Identify Risks ;
• Department- Risk Advisory ;
• Function- Internal Audit ;
• Reported to- Senior Manager (Risk Advisory) ;
• Location- Kolkata and Jamshedpur
• o Worked on behalf of EY for critical clients like TATA subsidiaries at Tata Industrial Complex, Jamshedpur along with an Internal Audit team to review the processes and assess & identify the risks involved therein
• o Assisted the audit team to perform checks as per the Internal Audit Plan and Risk & Control Matrix (RACM)
• o Scope of work involved assessing Risk implications and coming up with recommendations in the field of Finance, Accounts, Purchase to Procurement etc.

Apr 2011 – Jul 2011 · 3 mos · India · On-site

• Marketing internship at a startup. Fieldwork- collection of menu cards from the allotted localities,
• Marketing- convincing hotel managers to be a part of the web based company, generating leads, streamlining the backward integration of hotels and restaurants with the company.
• Brand promotion- online (facebook, twitter, g+ etc) and offline(pamphlets, boards, visiting cards, awareness stalls at market places)