Subham Biswas

CEO

Bengaluru, Karnataka, India11 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Over a decade of experience in marketing and communications.
Expert in building and scaling brands using AI.
Proven track record of increasing revenue and marketing efficiencies.

Stackforce AI infers this person is a Marketing and Communications expert with a focus on Digital and E-Commerce strategies.

Contact

Skills

Core Skills

Integrated MarketingBrand StrategyDigital MarketingE-commerceGo-to-market StrategyMarketing StrategyBrand ManagementAccount ManagementStrategic Planning

Other Skills

Competitive AnalysisUi/uxProduct MarketingBudgetingCustomer Relationship Management (CRM)Vendor ManagementNew Business DevelopmentContent ManagementPerformance MarketingProject ManagementMarketing AutomationMicrosoft OfficeSocial MediaPowerPointOnline Marketing

About

I'm a marketing and comms. professional with over a decade of experience, driven by a deep curiosity for how technology, data, and great stories come together. My passion lies in building and scaling brands, with a current focus on using AI to craft smarter strategies and implementing marketing automation to turn cold leads into loyal customers. When I'm not diving into the latest tech trends, you'll find me lifting weights, reading, or debating a film's finer points.

Experience

11 yrs 1 mo

Total Experience

1 yr 4 mos

Average Tenure

3 yrs

Current Experience

Omnicom

Marketing agencies leader | Mobil Industrial Lubricants | South Asia Pacific

Apr 2023 – Present · 3 yrs · Bengaluru, Karnataka, India · Hybrid

Managing 7 diverse countries, 8 agile marketing agencies and 30 brilliant individuals
to build effective marketing strategies, communication plan and disruption
that overdelivers on KPIs of Mobil's 1 yr and 3 yr SMPs
Responsible for:
1. Strategic guidance to the Mobil industrial brand leadership team in the South Asia Pacific region
2. 5% YoY increase in marketing cost efficiencies for Mobil
3. 20% YoY increase in revenue for Omnicom
4. PnL of the integrated agency team/ business unit
5. Implement agile processes for the region in adherence to global directives
5. Cross-market integration of brand strategy, creative, media, PR, automation and UI/UX
Member of the global leadership team working on the ExxonMobil business at Omnicom

Integrated MarketingCompetitive AnalysisUi/uxProduct MarketingBudgetingCustomer Relationship Management (CRM)+24

Hire digital

Digital Projects Lead, embedded within 3M Asia Marketing Centre - B2B business

Mar 2021 – Aug 2022 · 1 yr 5 mos · Singapore

Team Lead, Digital Marketing & E-commerce, APAC (3M)
Mentored and scaled the content factory team to manage all digital marketing, e-commerce, and martech initiatives for 3M's Energy and Packaging businesses across APAC (excluding China).
Drove the creation of effective digital strategies and communication that resulted in over 1,500 marketing-qualified leads (MQLs) per quarter for both portfolios.
Spearheaded the multimillion-dollar "Project Mercury," successfully digitizing and syndicating all SKUs for 3M's Safety and Industrial business across multiple e-commerce platforms, including Amazon, Lazada, and B2B marketplaces.

Performance MarketingMarketing AutomationProject ManagementE-CommerceContent ManagementDigital Marketing

R k swamy bbdo

Senior Brand Strategy Director

Jan 2019 – Mar 2021 · 2 yrs 2 mos · Chennai and Bangalore · On-site

Marketing Strategy & Business Growth
Led the GTM strategy for Latambarcem Brewers in India, developing comprehensive brand, communication, and launch plans for the Maka and Borecha brands.
Secured three new accounts, including integrated marketing services for Latambarcem Brewers and digital/creative mandates for Amrutanjan and EID Parry's.
Played a key role in the founding of the digital marketing division in the agency's Chennai and Bangalore branches.

Account ManagementBrand StrategyGo-to-Market StrategyDigital MarketingNew Business Development

Puravankara limited

Senior Marketing Manager

Jun 2018 – Jan 2019 · 7 mos · Bengaluru Area, India

Watabid.com and Puravankara Housing: Marketing Initiative Lead
Orchestrated the entire marketing strategy for Watabid.com, managing all media, communication, and PR partners.
Delivered a highly successful launch campaign that achieved a 5% Expression of Interest (EOI), surpassing the industry average of 3%.
Transformed the marketing approach for slow-moving properties, which resulted in a 20% growth in site visit conversions for that specific inventory.

Customer Relationship Management (CRM)Product MarketingBudgetingBrand ManagementIntegrated MarketingMarketing Strategy

Dentsumb

Group Account Manager

Jan 2017 – Jun 2018 · 1 yr 5 mos · Bangalore

Grew client account revenue, achieving a 300% increase for Billion (by Flipkart) and a 150% increase for Epigamia.
Contributed to the agency's growth by helping to pitch and win new accounts, specifically the creative mandates for Suzuki Motorcycles and VKC Bags.
Strategized and executed the viral "Kam Peeta" campaign, directly increasing Suzuki Access sales and moving it from the 5th to the 2nd spot in the scooter market.

Account ManagementStrategic PlanningUi/uxCompetitive Analysis