Rashida Borsadwala

Digital Marketing Specialist

Abu Dhabi, United Arab Emirates3 yrs experience

Most Likely To Switch

Key Highlights

Three years of diverse advertising experience.
Expert in crafting compelling brand narratives.
Proven track record in managing client relationships.

Stackforce AI infers this person is a creative strategist in the Advertising industry.

Contact

Skills

Core Skills

Campaign StrategiesDigital CopywritingCopywriting

Other Skills

Creative Content CreationCreative WritingEditingResearch SkillsSEO CopywritingWeb Content WritingMicrosoft OfficeResearchContent Marketing

About

What do I bring to the table? Besides snacks and deadlines? Three years of advertising experience across categories like mutual funds, electricals, insurance, and kids’ brands. If you have a tone, I’ll find it, match it, and make it work 😉 ( Don't worry if you don't have one, we can build it) At my last job, I was the designated fire brigade, called in when brands hit escalations. I helped fix client relationships, close creative gaps, deliver work on time (yes, even those timelines), and grow follower bases along the way. If this sounds like someone you’d like on your team, let’s chat.

Experience

Thesmallbigidea

Senior Copywriter

Jul 2024 – Present · 1 yr 9 mos · Dubai, United Arab Emirates · Hybrid

Created and managed social media calendars for Mahindra Finance and
Quiklyz.
Conceptualized, scripted, and shot Mahindra Finance’s Daughter’s Day
campaign.
Developed influencer scripts for GSK Shingles campaign.
Spearheaded campaign conception and copywriting for
Lactare
Breastfeeding Awareness Week and PCOS Month.
Crafted brand strategy decks for AGL and Edelweiss Mutual Funds.
Conceptualized print ads and DVCs for client pitches, earning strong client
appreciation.
Created mainline and digital campaigns for PolicyBazaar.ae, GreatWhite,
and KidZania, leading to measurable growth in engagement and followers.

Digital CopywritingCampaign Strategies

Clevertize

Junior Copywriter

Apr 2023 – Jul 2024 · 1 yr 3 mos · Mumbai · Hybrid

Brands worked on: FKWS, Swiggy, Carelon, Anker
Managed social media content and strategy for Flipkart Wholesale (FKWS)
and Amazon Firestick, driving engagement through compelling storytelling.
Crafted SEO-friendly blogs for VOX Ceilings focused on industry trends,
product features, and customer narratives.
Curated vernacular push notifications for Swiggy to increase app
engagement.
Collaborated on successful pitches for Cavalry and Anker — winning Cavalry
and its parent brand, Guardians.
Worked on the pitch for Swiggyb Delivery Partners, understanding a completely different demographic of audience.
Worked on ad films for Swiggy Delivery Partner to sell a bag to the delivery partners.

Copywriting